Cogent Biosciences
Director / Senior Director, Marketing Operations
Cogent Biosciences, Waltham, Massachusetts, United States, 02254
Director, Marketing Operations – Cogent Biosciences
Base pay range:
$215,000.00/yr - $245,000.00/yr Cogent Biosciences is a publicly traded biotechnology company focused on developing precision therapies for genetically defined diseases. The critical role will lead the strategic and tactical execution of marketing operations supporting the launch of bezuclastinib, Cogent Biosciences’ key pipeline asset. This role ensures compliant, efficient, and impactful delivery of promotional content, omnichannel campaigns, key marketing KPI’s, and speaker program operations. The Director will partner with cross-functional teams including Marketing, Medical Affairs, Regulatory, Legal, Compliance, and external vendors to drive operational excellence and speed-to-market in a regulated therapeutic landscape. Key Responsibilities Serve as a strategic partner to the bezuclastinib brand team, ensuring Marketing Operations aligns with Cogent Commercial objectives to enhance executional effectiveness. Develop and implement a marketing operations strategy aligned with the needs of bezuclastinib and its potential three indications. Drive continuous improvement in operational processes to support agility, scalability, and compliance. Lead budget planning, resource allocation, and vendor oversight to support commercial execution. Act as the commercial lead for the Cogent internal promotional review process (MLR) and manage end-to-end content approval for key commercial materials. Ensure timely and compliant review of promotional materials, including HCP and patient-facing assets. Manage critical systems supporting these processes such as Veeva Vault PromoMats and optimize content approval workflows. Collaborate with marketing to execute complex customer engagement plans into high-performing omnichannel campaigns across HCP, patient, and caregiver audiences. Work with analytics teams to integrate insights into campaign design and optimization. Ensure systems and platforms readiness to track key data and metrics for campaign effectiveness and measurement. Ensure personalization and precision in outreach using data and segmentation strategies. Oversee speaker bureau operations, including nomination, contracting, onboarding, and program logistics. Ensure compliance with industry regulations (e.g., FDA, transfer of value) and internal policies. Lead execution of congresses, conventions, and field-sponsored events with optimized presence and execution. Manage agency selection, onboarding, performance tracking, and contract alignment. Establish KPIs and ensure high-quality deliverables that support brand objectives and scientific integrity. Develop and deliver training programs for internal stakeholders and agency partners. Maintain SOPs and process documentation tailored to the key indications for bezuclastinib marketing operations. Qualifications Bachelor’s degree in Marketing, Business, Life Sciences, or related field; advanced degree preferred. 8–10+ years of experience in pharmaceutical or biotech industry, with significant experience in oncology and/or rare diseases preferred. 5+ years of developing, accelerating and standardizing omnichannel operations processes aligned with the wider omnichannel vision. Proven leadership in promotional review, omnichannel execution, and vendor management. Deep understanding of regulatory requirements, including FDA, PAAB, and global compliance standards. Proven ability to build, lead and develop high-performing teams across multiple marketing operations functions. Strong business acumen with experience translating strategic priorities into operational execution. Experience with key systems and platforms such as Veeva Vault PromoMats and Events highly preferred. Strong analytical, communication, and cross-functional collaboration skills. Ability to thrive in a fast-paced, high-stakes environment with multiple priorities. Our Locations Waltham, MA Boulder, CO Our Offer To You To attract the very best talent, we offer a generous benefits package that includes competitive pay, performance-based bonus, stock options, insurance coverage (health, dental, life, and disability), competitive time-off, a 401(k) plan, and commuter/parking benefits. We are proud to be an Equal Opportunity Employer. Our goal is to have a diverse workforce. We do not discriminate on the basis of race, age, color, religion, national origin, gender, sexual orientation, gender identity or expression, veteran status or disability, or any other status protected under federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need. Seniority level
Not Applicable Employment type
Contract Job function
Management and Manufacturing Referral information, job alerts, and related postings are available for interested candidates.
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Base pay range:
$215,000.00/yr - $245,000.00/yr Cogent Biosciences is a publicly traded biotechnology company focused on developing precision therapies for genetically defined diseases. The critical role will lead the strategic and tactical execution of marketing operations supporting the launch of bezuclastinib, Cogent Biosciences’ key pipeline asset. This role ensures compliant, efficient, and impactful delivery of promotional content, omnichannel campaigns, key marketing KPI’s, and speaker program operations. The Director will partner with cross-functional teams including Marketing, Medical Affairs, Regulatory, Legal, Compliance, and external vendors to drive operational excellence and speed-to-market in a regulated therapeutic landscape. Key Responsibilities Serve as a strategic partner to the bezuclastinib brand team, ensuring Marketing Operations aligns with Cogent Commercial objectives to enhance executional effectiveness. Develop and implement a marketing operations strategy aligned with the needs of bezuclastinib and its potential three indications. Drive continuous improvement in operational processes to support agility, scalability, and compliance. Lead budget planning, resource allocation, and vendor oversight to support commercial execution. Act as the commercial lead for the Cogent internal promotional review process (MLR) and manage end-to-end content approval for key commercial materials. Ensure timely and compliant review of promotional materials, including HCP and patient-facing assets. Manage critical systems supporting these processes such as Veeva Vault PromoMats and optimize content approval workflows. Collaborate with marketing to execute complex customer engagement plans into high-performing omnichannel campaigns across HCP, patient, and caregiver audiences. Work with analytics teams to integrate insights into campaign design and optimization. Ensure systems and platforms readiness to track key data and metrics for campaign effectiveness and measurement. Ensure personalization and precision in outreach using data and segmentation strategies. Oversee speaker bureau operations, including nomination, contracting, onboarding, and program logistics. Ensure compliance with industry regulations (e.g., FDA, transfer of value) and internal policies. Lead execution of congresses, conventions, and field-sponsored events with optimized presence and execution. Manage agency selection, onboarding, performance tracking, and contract alignment. Establish KPIs and ensure high-quality deliverables that support brand objectives and scientific integrity. Develop and deliver training programs for internal stakeholders and agency partners. Maintain SOPs and process documentation tailored to the key indications for bezuclastinib marketing operations. Qualifications Bachelor’s degree in Marketing, Business, Life Sciences, or related field; advanced degree preferred. 8–10+ years of experience in pharmaceutical or biotech industry, with significant experience in oncology and/or rare diseases preferred. 5+ years of developing, accelerating and standardizing omnichannel operations processes aligned with the wider omnichannel vision. Proven leadership in promotional review, omnichannel execution, and vendor management. Deep understanding of regulatory requirements, including FDA, PAAB, and global compliance standards. Proven ability to build, lead and develop high-performing teams across multiple marketing operations functions. Strong business acumen with experience translating strategic priorities into operational execution. Experience with key systems and platforms such as Veeva Vault PromoMats and Events highly preferred. Strong analytical, communication, and cross-functional collaboration skills. Ability to thrive in a fast-paced, high-stakes environment with multiple priorities. Our Locations Waltham, MA Boulder, CO Our Offer To You To attract the very best talent, we offer a generous benefits package that includes competitive pay, performance-based bonus, stock options, insurance coverage (health, dental, life, and disability), competitive time-off, a 401(k) plan, and commuter/parking benefits. We are proud to be an Equal Opportunity Employer. Our goal is to have a diverse workforce. We do not discriminate on the basis of race, age, color, religion, national origin, gender, sexual orientation, gender identity or expression, veteran status or disability, or any other status protected under federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need. Seniority level
Not Applicable Employment type
Contract Job function
Management and Manufacturing Referral information, job alerts, and related postings are available for interested candidates.
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