TikTok
Senior Product Manager, Vertical Ads Platform - Seattle
TikTok, Seattle, Washington, us, 98127
Overview
Senior Product Manager, Vertical Ads Platform - Seattle. TikTok is seeking an experienced Product Manager to develop ads platform products that streamline the ad creation process and improve the overall user journey. Focus on enhancing the workflow within TikTok Ads Manager, supporting both Commerce and Non-Commerce performance ads verticals. You will work on optimizing the ads creation experience to meet the needs of advertisers within these verticals, driving performance and growth on the platform. The Commerce Platform team sits within the Global Monetization Product organization and is responsible for building advertising solutions tailored to Commerce advertisers. Our vision is to become the leading platform for Shop and Web commerce marketers to acquire users and deliver high-quality products to shoppers. Responsibilities
Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the ads creation workflow and user journey for Commerce or Non-Commerce performance ads verticals. Recommend and prioritize innovative features to enhance the usability and performance of the platform, ensuring the ad creation experience is seamless and intuitive for these verticals. Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Commerce or Non-Commerce performance advertisers. Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the ad creation process. Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions. Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform. Qualifications
Minimum Qualifications BA/BS degree. 5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization. 2-5+ years of experience building and launching ad interfaces or platform products. Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding. Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance. Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams. Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders. Preferred Qualifications 5+ years of experience as a PM, building and launching ad interface or platform products. An understanding of performance ads, particularly within Commerce or Non-Commerce verticals such as shopping ads, lead generation, app ads and gaming. Experience in fast-paced environments, particularly within startups or rapidly evolving industries. Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English-speaking regions as well as Chinese-speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese-speaking partners and navigate cross-cultural collaboration. About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Our global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our product helps people express themselves, discover, and connect. We value diverse teams and strive to create value for communities, inspire creativity, and bring joy. We foster curiosity, humility, and a commitment to impact in a rapidly growing tech company. We believe in learning, iterating, and growing together with an "Always Day 1" mindset. Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and perspectives. We celebrate diverse voices and aim to reflect the communities we reach. TikTok Accommodation
TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons. If you need assistance or an accommodation, please reach out to us at tinyurl.com/RA-request Job Information
For Pay Transparency: The base salary range for this position in the selected city is $199,500 - $393,300 annually. Compensation may vary based on qualifications, skills, competencies, experience, and location. Base pay is one part of the total package, which may include bonuses, incentives, and stock units. Benefits may vary by location and employment type. Employee benefits include medical, dental, and vision insurance from day one, a 401(k) with company match, paid parental leave, disability coverage, life insurance, wellbeing benefits, paid holidays, sick days, and paid personal time (prorated upon hire with tenure-based accruals). The company reserves the right to modify benefits at any time. Note: Some regional disclosures may appear as part of local laws and policies.
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Senior Product Manager, Vertical Ads Platform - Seattle. TikTok is seeking an experienced Product Manager to develop ads platform products that streamline the ad creation process and improve the overall user journey. Focus on enhancing the workflow within TikTok Ads Manager, supporting both Commerce and Non-Commerce performance ads verticals. You will work on optimizing the ads creation experience to meet the needs of advertisers within these verticals, driving performance and growth on the platform. The Commerce Platform team sits within the Global Monetization Product organization and is responsible for building advertising solutions tailored to Commerce advertisers. Our vision is to become the leading platform for Shop and Web commerce marketers to acquire users and deliver high-quality products to shoppers. Responsibilities
Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the ads creation workflow and user journey for Commerce or Non-Commerce performance ads verticals. Recommend and prioritize innovative features to enhance the usability and performance of the platform, ensuring the ad creation experience is seamless and intuitive for these verticals. Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Commerce or Non-Commerce performance advertisers. Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the ad creation process. Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions. Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform. Qualifications
Minimum Qualifications BA/BS degree. 5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization. 2-5+ years of experience building and launching ad interfaces or platform products. Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding. Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance. Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams. Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders. Preferred Qualifications 5+ years of experience as a PM, building and launching ad interface or platform products. An understanding of performance ads, particularly within Commerce or Non-Commerce verticals such as shopping ads, lead generation, app ads and gaming. Experience in fast-paced environments, particularly within startups or rapidly evolving industries. Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English-speaking regions as well as Chinese-speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese-speaking partners and navigate cross-cultural collaboration. About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Our global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our product helps people express themselves, discover, and connect. We value diverse teams and strive to create value for communities, inspire creativity, and bring joy. We foster curiosity, humility, and a commitment to impact in a rapidly growing tech company. We believe in learning, iterating, and growing together with an "Always Day 1" mindset. Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and perspectives. We celebrate diverse voices and aim to reflect the communities we reach. TikTok Accommodation
TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons. If you need assistance or an accommodation, please reach out to us at tinyurl.com/RA-request Job Information
For Pay Transparency: The base salary range for this position in the selected city is $199,500 - $393,300 annually. Compensation may vary based on qualifications, skills, competencies, experience, and location. Base pay is one part of the total package, which may include bonuses, incentives, and stock units. Benefits may vary by location and employment type. Employee benefits include medical, dental, and vision insurance from day one, a 401(k) with company match, paid parental leave, disability coverage, life insurance, wellbeing benefits, paid holidays, sick days, and paid personal time (prorated upon hire with tenure-based accruals). The company reserves the right to modify benefits at any time. Note: Some regional disclosures may appear as part of local laws and policies.
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