Ascend Wellness Holdings (CSE: AAWH.U / OTCQX:AAWH)
Dispensary General Manager (Grand Rapids-28th St)
Ascend Wellness Holdings (CSE: AAWH.U / OTCQX:AAWH), Grand Rapids, Michigan, us, 49528
Overview
Dispensary General Manager (Grand Rapids-28th St) at Ascend Wellness Holdings. The General Manager is responsible for the execution of retail store and sales operations and delivering consistent, best-in-class customer experiences that drive profitable top-line sales. Responsibilities
Drive Results (Financial Performance)
Track revenue, margin, and budgetary targets; coach to results. Monitor sales performance daily/weekly/monthly and adjust strategy as needed. Optimize product menus, mix, pricing, and promotions with Commercial Corporate Teams. Manage menus (banners, sequencing, deals, promotions, add-ons). Maximize delivery and curbside performance where applicable. Collaborate cross-functionally to test and scale new revenue-driving initiatives. Activate action plans when KPIs fall below target (staffing adjustments, targeted promos, re-merchandising). Optimize profitability through fiscal discipline, cost management, accurate reporting, and fiscal accountability. Approve payroll, PTO, and overtime. Review and act on sales, invoices, and performance reports. Monitor and reduce controllable expenses. Analyze P&L for margin improvement opportunities.
Elevate Customer Experience
Deliver exceptional service, build loyalty, and create memorable in-store experiences. Maintain non-negotiables (add-on menus, Ascend Pay, Legends Club, welcome greeter, refreshments). Lead by example on the sales floor. Optimize customer flow and merchandising (check-in, traffic flow, kiosks, displays, signage). Schedule and activate pop-ups. Use customer feedback to improve operations. De-escalate customer issues professionally. Respond to Google Reviews via Edge within 24 hours. Work directly with Call Center to ensure customer experience. Drive customer loyalty programs (Blue, Gold, Platinum, Legends). Drive Pay by Bank results. Integrate community engagement events into CX strategy.
Operational Excellence
Ensure flawless execution of daily store operations and uphold brand standards. Manage opening/closing procedures, cash handling, scheduling, receiving, and RFS. Oversee inventory control, replenishment, shrink prevention, and merchandising standards. Coordinate vendor logistics and deliveries. Work with Retail Operations Maintenance on repairs and capex. Maintain operational checklists for consistency. Integrate inventory best practices S.O.P.s (timely in-take, aging management, cycle counts, vault organization, accessory replenishment).
Market & Competitive Awareness
Continuously monitor and respond to competitive activity to maintain a strategic advantage. Conduct regular competitive store walks within a 5-10 mile radius. Perform daily/weekly competitive menu reviews. Communicate insights to Regional and RPM.
Lead & Develop Talent
Recruit, hire, train, and coach staff. Manage labor scheduling to balance costs and service needs. Conduct talent reviews and succession planning. Foster a positive, customer-focused culture. Activate incentive programs. Communicate corporate direction through daily chat-ins and meetings. Partner with HRBPs on employee relations. Daily follow up on attendance tracker.
Ensure Compliance & Safety
Adhere to company policies, state cannabis regulations, labor laws, and health/safety standards. Maintain state and company compliance standards; audit readiness at all times. Build strong relationships with regulators and local authorities. Ensure all employees are trained/certified before independent work.
Strategic Growth & Innovation
Develop local marketing and community engagement programs with marketing partners. Execute seasonal or promotional merchandising changes. Collaborate with RD, RPM & Regional Menu Manager on local promotion ideas and menus. Pilot new in-store concepts (loyalty programs, vendor pop-ups, Meet the Grower events) when requested and provide feedback.
Qualifications & Skills
Bachelor's degree or 7+ years' experience in lieu of degree in a supervisory or management role in retail, with POS operations knowledge, inventory control systems, and strong retail business acumen. Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint). Cannabis industry experience preferred but not required. Must be 21 years of age or older. Exceptional customer service skills; positive attitude, team player, strong work ethic. Understanding of applicable state/local laws and regulations relevant to the industry, personnel and safety rules, and SOPs. Must pass background checks and remain compliant with regulatory requirements for working in cannabis. Must be able to obtain and retain a Registered Agent Card issued by the state of operation. Strong organization and time management; detail-oriented; clear communication skills. Working Environment
This position primarily performs duties onsite in a retail dispensary store environment. Company Overview
Ascend Wellness Holdings, Inc. ("AWH")
is a vertically integrated cannabis cultivator, processor and provisioning center operator with assets in multiple states. We aim to provide premium, customer-focused retail experiences and to improve patients’ lives through high-quality products and service. EEO Statement
Ascend Wellness Holdings, Inc. and its subsidiaries are an equal opportunity employer and do not discriminate in hiring practices based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.
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Dispensary General Manager (Grand Rapids-28th St) at Ascend Wellness Holdings. The General Manager is responsible for the execution of retail store and sales operations and delivering consistent, best-in-class customer experiences that drive profitable top-line sales. Responsibilities
Drive Results (Financial Performance)
Track revenue, margin, and budgetary targets; coach to results. Monitor sales performance daily/weekly/monthly and adjust strategy as needed. Optimize product menus, mix, pricing, and promotions with Commercial Corporate Teams. Manage menus (banners, sequencing, deals, promotions, add-ons). Maximize delivery and curbside performance where applicable. Collaborate cross-functionally to test and scale new revenue-driving initiatives. Activate action plans when KPIs fall below target (staffing adjustments, targeted promos, re-merchandising). Optimize profitability through fiscal discipline, cost management, accurate reporting, and fiscal accountability. Approve payroll, PTO, and overtime. Review and act on sales, invoices, and performance reports. Monitor and reduce controllable expenses. Analyze P&L for margin improvement opportunities.
Elevate Customer Experience
Deliver exceptional service, build loyalty, and create memorable in-store experiences. Maintain non-negotiables (add-on menus, Ascend Pay, Legends Club, welcome greeter, refreshments). Lead by example on the sales floor. Optimize customer flow and merchandising (check-in, traffic flow, kiosks, displays, signage). Schedule and activate pop-ups. Use customer feedback to improve operations. De-escalate customer issues professionally. Respond to Google Reviews via Edge within 24 hours. Work directly with Call Center to ensure customer experience. Drive customer loyalty programs (Blue, Gold, Platinum, Legends). Drive Pay by Bank results. Integrate community engagement events into CX strategy.
Operational Excellence
Ensure flawless execution of daily store operations and uphold brand standards. Manage opening/closing procedures, cash handling, scheduling, receiving, and RFS. Oversee inventory control, replenishment, shrink prevention, and merchandising standards. Coordinate vendor logistics and deliveries. Work with Retail Operations Maintenance on repairs and capex. Maintain operational checklists for consistency. Integrate inventory best practices S.O.P.s (timely in-take, aging management, cycle counts, vault organization, accessory replenishment).
Market & Competitive Awareness
Continuously monitor and respond to competitive activity to maintain a strategic advantage. Conduct regular competitive store walks within a 5-10 mile radius. Perform daily/weekly competitive menu reviews. Communicate insights to Regional and RPM.
Lead & Develop Talent
Recruit, hire, train, and coach staff. Manage labor scheduling to balance costs and service needs. Conduct talent reviews and succession planning. Foster a positive, customer-focused culture. Activate incentive programs. Communicate corporate direction through daily chat-ins and meetings. Partner with HRBPs on employee relations. Daily follow up on attendance tracker.
Ensure Compliance & Safety
Adhere to company policies, state cannabis regulations, labor laws, and health/safety standards. Maintain state and company compliance standards; audit readiness at all times. Build strong relationships with regulators and local authorities. Ensure all employees are trained/certified before independent work.
Strategic Growth & Innovation
Develop local marketing and community engagement programs with marketing partners. Execute seasonal or promotional merchandising changes. Collaborate with RD, RPM & Regional Menu Manager on local promotion ideas and menus. Pilot new in-store concepts (loyalty programs, vendor pop-ups, Meet the Grower events) when requested and provide feedback.
Qualifications & Skills
Bachelor's degree or 7+ years' experience in lieu of degree in a supervisory or management role in retail, with POS operations knowledge, inventory control systems, and strong retail business acumen. Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint). Cannabis industry experience preferred but not required. Must be 21 years of age or older. Exceptional customer service skills; positive attitude, team player, strong work ethic. Understanding of applicable state/local laws and regulations relevant to the industry, personnel and safety rules, and SOPs. Must pass background checks and remain compliant with regulatory requirements for working in cannabis. Must be able to obtain and retain a Registered Agent Card issued by the state of operation. Strong organization and time management; detail-oriented; clear communication skills. Working Environment
This position primarily performs duties onsite in a retail dispensary store environment. Company Overview
Ascend Wellness Holdings, Inc. ("AWH")
is a vertically integrated cannabis cultivator, processor and provisioning center operator with assets in multiple states. We aim to provide premium, customer-focused retail experiences and to improve patients’ lives through high-quality products and service. EEO Statement
Ascend Wellness Holdings, Inc. and its subsidiaries are an equal opportunity employer and do not discriminate in hiring practices based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.
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