adidas
Senior Manager, Consumer Performance Analytics
adidas, Portland, Oregon, United States, 97204
Overview
As North America Sr. Manager Consumer Performance Analytics at adidas you are part of the team of a defined consumer growth and traffic generation analytics practice within the eCom market and constantly drive its evolution. You provide market and Global stakeholders with best-in-class services around your consumer insight discipline and marketing measurement. Your analysis thus drives the reach of adidas, growth of consumer database and lifetime value and contributing to marketing efficiency optimization and ultimately helps achieve market sales plans. Key Responsibilities
Accountable for forecasting & performance analytics of the adidas consumer in NAM Consumer and Traffic Strategy & Innovation: Be an active part in the execution or usage and contribute to the development of necessary market analytics capabilities related to analytics that the company needs to meet current and future consumer and traffic growth plans aligned to global frameworks for focus areas assigned to you. Potential focus areas include: consumer planning, forecasting and analysis; loyalty programs, personalization, audience targeting, and other consumer programs analysis; traffic and marketing efficiency, forecasting & analysis; demand vehicle attribution and ROI analysis including CRM; AB testing and opportunity analysis; consumer and marketing campaign analysis; monitoring and analyzing consumer and market trends and competitor activities; developing and implementing new analytical frameworks for new business questions and data types. Consumer and Traffic Analysis: Measure results of consumer database health, loyalty program, personalization, traffic generation, CRM and engagement activities using global frameworks; help develop a global aligned reporting framework evaluating acquisition, engagement and purchasing behavior. Drive optimization of consumer growth and traffic generating channels, loyalty programs, CRM and consumer engagement, and personalization in the market; provide insights about adidas ecommerce performance and retail membership. Prepare and share findings with stakeholders across the organization in the form of database and channel forecasts, gap analyses, business cases and postmortems. Identify and support the implementation of new opportunities to drive growth through consumer and traffic optimization. Collaboration & Consulting: Explain the impact of consumer reach, engagement and traffic on business objectives using global aligned frameworks; work with markets to optimize consumer and traffic via data analysis, training and ongoing communication; collaborate cross-functionally with other analytics teams in market, global Digital Analytics teams and global Data And Analytics teams to create synergies and drive revenue; build on quantitative analysis to develop insights for stakeholder communications. Best Practices & Toolsets: Develop and implement best practice toolsets and frameworks to continuously optimize consumer database and lifetime value, as well as organic and paid media traffic. People Management & Function Development: Create a supportive environment with coaching and career development; manage team bandwidth and prioritization; evolve team skills and organization to support future growth and business needs. Key Relationships
Digital Activation and Marketing (including Membership, Consumer Engagement, Performance Marketing, Digital Commercial Programs, and Digital Planning) Regional eCom teams (Buying and Planning, Merchandising, Consumer Experience) Market and Global Digital Analytics Market and Global Data And Analytics (DNA) Requirements
Education & Professional Experience: University degree in Business or equivalent 8+ years of experience in consumer analytics, loyalty programs and traffic generation (e.g., CRM), in-house or at a leading consumer analytics agency focused on eCom Extensive experience with digital consumer loyalty programs, digital consumer engagement and digital marketing in a brand environment Experience in eCommerce environment Experience in leading a team Soft-Skills: Very good communication & negotiation skills; comfortable presenting complex topics to stakeholders at various levels; good leadership; ability to work cross-functionally and build influential relationships Hard-Skills: Extensive experience with consumer database, segmentation and profiling, traffic analytics tools, marketing platforms & media KPIs and ROI; experience with consumer analytics tools, KPIs and value measurement; familiarity with Salesforce/ESP, email, push notifications, mobile apps, CDP, advertising platforms, Adobe Analytics, Appsflyer, GA4; technical skills including SQL, Databricks/Lakehouse, Python/R, modeling; data visualization (PowerBI, Tableau) Understanding of data tracking technology, privacy regulations and measurement recalibration under privacy rules; strong project and account management skills; fluent English (spoken and written) Please note: We are not approved for any visa sponsorship/transfer on this role. Hence only applicants who do not require visa sponsorship/transfer are eligible to apply. adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
#J-18808-Ljbffr
As North America Sr. Manager Consumer Performance Analytics at adidas you are part of the team of a defined consumer growth and traffic generation analytics practice within the eCom market and constantly drive its evolution. You provide market and Global stakeholders with best-in-class services around your consumer insight discipline and marketing measurement. Your analysis thus drives the reach of adidas, growth of consumer database and lifetime value and contributing to marketing efficiency optimization and ultimately helps achieve market sales plans. Key Responsibilities
Accountable for forecasting & performance analytics of the adidas consumer in NAM Consumer and Traffic Strategy & Innovation: Be an active part in the execution or usage and contribute to the development of necessary market analytics capabilities related to analytics that the company needs to meet current and future consumer and traffic growth plans aligned to global frameworks for focus areas assigned to you. Potential focus areas include: consumer planning, forecasting and analysis; loyalty programs, personalization, audience targeting, and other consumer programs analysis; traffic and marketing efficiency, forecasting & analysis; demand vehicle attribution and ROI analysis including CRM; AB testing and opportunity analysis; consumer and marketing campaign analysis; monitoring and analyzing consumer and market trends and competitor activities; developing and implementing new analytical frameworks for new business questions and data types. Consumer and Traffic Analysis: Measure results of consumer database health, loyalty program, personalization, traffic generation, CRM and engagement activities using global frameworks; help develop a global aligned reporting framework evaluating acquisition, engagement and purchasing behavior. Drive optimization of consumer growth and traffic generating channels, loyalty programs, CRM and consumer engagement, and personalization in the market; provide insights about adidas ecommerce performance and retail membership. Prepare and share findings with stakeholders across the organization in the form of database and channel forecasts, gap analyses, business cases and postmortems. Identify and support the implementation of new opportunities to drive growth through consumer and traffic optimization. Collaboration & Consulting: Explain the impact of consumer reach, engagement and traffic on business objectives using global aligned frameworks; work with markets to optimize consumer and traffic via data analysis, training and ongoing communication; collaborate cross-functionally with other analytics teams in market, global Digital Analytics teams and global Data And Analytics teams to create synergies and drive revenue; build on quantitative analysis to develop insights for stakeholder communications. Best Practices & Toolsets: Develop and implement best practice toolsets and frameworks to continuously optimize consumer database and lifetime value, as well as organic and paid media traffic. People Management & Function Development: Create a supportive environment with coaching and career development; manage team bandwidth and prioritization; evolve team skills and organization to support future growth and business needs. Key Relationships
Digital Activation and Marketing (including Membership, Consumer Engagement, Performance Marketing, Digital Commercial Programs, and Digital Planning) Regional eCom teams (Buying and Planning, Merchandising, Consumer Experience) Market and Global Digital Analytics Market and Global Data And Analytics (DNA) Requirements
Education & Professional Experience: University degree in Business or equivalent 8+ years of experience in consumer analytics, loyalty programs and traffic generation (e.g., CRM), in-house or at a leading consumer analytics agency focused on eCom Extensive experience with digital consumer loyalty programs, digital consumer engagement and digital marketing in a brand environment Experience in eCommerce environment Experience in leading a team Soft-Skills: Very good communication & negotiation skills; comfortable presenting complex topics to stakeholders at various levels; good leadership; ability to work cross-functionally and build influential relationships Hard-Skills: Extensive experience with consumer database, segmentation and profiling, traffic analytics tools, marketing platforms & media KPIs and ROI; experience with consumer analytics tools, KPIs and value measurement; familiarity with Salesforce/ESP, email, push notifications, mobile apps, CDP, advertising platforms, Adobe Analytics, Appsflyer, GA4; technical skills including SQL, Databricks/Lakehouse, Python/R, modeling; data visualization (PowerBI, Tableau) Understanding of data tracking technology, privacy regulations and measurement recalibration under privacy rules; strong project and account management skills; fluent English (spoken and written) Please note: We are not approved for any visa sponsorship/transfer on this role. Hence only applicants who do not require visa sponsorship/transfer are eligible to apply. adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
#J-18808-Ljbffr