DoorDash
Senior Associate, Consumer Lifecycle Marketing
DoorDash, San Francisco, California, United States, 94199
Senior Associate, Consumer Lifecycle Marketing
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Senior Associate, Consumer Lifecycle Marketing
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DoorDash About The Team The mission of our Retention Marketing team is to build lasting relationships with our audiences – consumers, dashers, and/or merchants – as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products and experiences that are relevant to them. About The Role We are looking to bring on a strategic, solution-oriented, and creative retention marketer to join the New Verticals retention team. In this role, you will focus on launching and maintaining CRM programs that help drive growth and retention for DoorDash during seasonal moments & holidays, or ‘Occasions’ – think everything from Easter to a month-long winter holidays campaign. You will define and own business metrics, and collaborate with all parts of the business to create CRM campaigns that drive growth to DoorDash during key consumer moments. Key areas of support creating and maintaining campaigns & workflow strategy for occasional efforts, including offer, cadence, and audience testing analyzing the impact of initiatives on key business metrics like order rate and revenue creative ideation & iteration, including creative optimization w/ the help of internal creative resources consulting and overseeing strategy for various Cx workstreams collaborating with all parts of the business (strategy & operations, brand, product marketing, analytics) and with our Retention team to create and execute strategies that engage and retain active customers on emerging lines of business at DoorDash You will report to our New Verticals + Occasions Lead on our Consumer Lifecycle Marketing team within our Growth Marketing organization. You’re Excited About This Opportunity Because You Will… Responsible for creating CRM strategies to engage and retain Customers during seasonal moments Create detailed customer journey flows with actionable trigger points with both static and dynamic content to drive conversion and engagement Work closely with the Integrated Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program Partner with Marketing Ops counterparts who are responsible for campaign build, QA, & launch Establish a strong working relationship with cross functional stakeholders in our Creative Studio, Promo Strategy, Product, Operations, Analytics, and Strategy teams Work with Lifecycle Marketing Managers to increase personalization and relevance within audience lifecycle Manage email reporting dashboards, monitor trends, and make recommendations based on results Stay current on marketing best practices in email, push and SMS and share learnings and insights regularly with the broader marketing team We’re Excited About You Because You Have… 4+ years experience in CRM or email marketing Deep familiarity with CRM technology including ESPs/marketing automation platforms Analytical mindset with strong attention to detail Strong writer and communicator Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope) Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics Extremely organized, dependable, self-motivated & ability to multi-task Bachelor’s degree or equivalent experience We expect this position to be filled by 9/23/25 Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024. The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey Compensation The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future. In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information. DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others. To learn more about our benefits, visit our careers page here. Paid Time Off Details For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year. For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked, and paid sick time accrued at 1 hour for every 30 hours worked. The national base pay range for this position within the United States, including Illinois and Colorado. $83,000—$122,000 USD About DoorDash DoorDash is a technology and logistics company focused on empowering local economies. We are growing rapidly and offer comprehensive benefits and opportunities for career growth. Our Commitment to Diversity and Inclusion We’re committed to growing and empowering a more inclusive community within our company. We hire and cultivate diverse teams and believe true innovation happens when everyone has room at the table. We encourage applicants from all backgrounds to apply. See our non-discrimination statement for details. If you need any accommodations, please inform your recruiting contact upon initial connection.
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Join to apply for the
Senior Associate, Consumer Lifecycle Marketing
role at
DoorDash About The Team The mission of our Retention Marketing team is to build lasting relationships with our audiences – consumers, dashers, and/or merchants – as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products and experiences that are relevant to them. About The Role We are looking to bring on a strategic, solution-oriented, and creative retention marketer to join the New Verticals retention team. In this role, you will focus on launching and maintaining CRM programs that help drive growth and retention for DoorDash during seasonal moments & holidays, or ‘Occasions’ – think everything from Easter to a month-long winter holidays campaign. You will define and own business metrics, and collaborate with all parts of the business to create CRM campaigns that drive growth to DoorDash during key consumer moments. Key areas of support creating and maintaining campaigns & workflow strategy for occasional efforts, including offer, cadence, and audience testing analyzing the impact of initiatives on key business metrics like order rate and revenue creative ideation & iteration, including creative optimization w/ the help of internal creative resources consulting and overseeing strategy for various Cx workstreams collaborating with all parts of the business (strategy & operations, brand, product marketing, analytics) and with our Retention team to create and execute strategies that engage and retain active customers on emerging lines of business at DoorDash You will report to our New Verticals + Occasions Lead on our Consumer Lifecycle Marketing team within our Growth Marketing organization. You’re Excited About This Opportunity Because You Will… Responsible for creating CRM strategies to engage and retain Customers during seasonal moments Create detailed customer journey flows with actionable trigger points with both static and dynamic content to drive conversion and engagement Work closely with the Integrated Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program Partner with Marketing Ops counterparts who are responsible for campaign build, QA, & launch Establish a strong working relationship with cross functional stakeholders in our Creative Studio, Promo Strategy, Product, Operations, Analytics, and Strategy teams Work with Lifecycle Marketing Managers to increase personalization and relevance within audience lifecycle Manage email reporting dashboards, monitor trends, and make recommendations based on results Stay current on marketing best practices in email, push and SMS and share learnings and insights regularly with the broader marketing team We’re Excited About You Because You Have… 4+ years experience in CRM or email marketing Deep familiarity with CRM technology including ESPs/marketing automation platforms Analytical mindset with strong attention to detail Strong writer and communicator Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope) Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics Extremely organized, dependable, self-motivated & ability to multi-task Bachelor’s degree or equivalent experience We expect this position to be filled by 9/23/25 Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024. The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey Compensation The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future. In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information. DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others. To learn more about our benefits, visit our careers page here. Paid Time Off Details For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year. For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked, and paid sick time accrued at 1 hour for every 30 hours worked. The national base pay range for this position within the United States, including Illinois and Colorado. $83,000—$122,000 USD About DoorDash DoorDash is a technology and logistics company focused on empowering local economies. We are growing rapidly and offer comprehensive benefits and opportunities for career growth. Our Commitment to Diversity and Inclusion We’re committed to growing and empowering a more inclusive community within our company. We hire and cultivate diverse teams and believe true innovation happens when everyone has room at the table. We encourage applicants from all backgrounds to apply. See our non-discrimination statement for details. If you need any accommodations, please inform your recruiting contact upon initial connection.
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