Western Governors University
Senior Manager, College & Audience Marketing - School of Technology
Western Governors University, Salt Lake City, Utah, United States, 84193
Overview
Senior Manager, College & Audience Marketing Join to apply for the Senior Manager, College & Audience Marketing role at Western Governors University (WGU). The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Management_Executive 608; Pay Range: $101,000.00 - $181,800.00. The job description below outlines the responsibilities and qualifications for the Sr. Manager of College Marketing, who is responsible for developing and executing marketing strategies that support enrollment growth and other priorities for one of WGU’s four academic colleges. The Sr. Manager will be the Marketing team’s expert on internal and external factors that affect college performance including program offerings, industry partnerships, target audiences, market trends, and competitor behavior. Responsibilities
Build relationships of trust with college and Marketing leaders; facilitate cross-organizational information sharing and cooperative strategy development. Be the expert in all marketing activities and external factors influencing college performance. Assist with setting college-specific performance targets, provide regular reporting, forecasts, and root-cause insights to inform ongoing adjustments to drive KPIs. Drive college-specific marketing initiatives, partnering with various teams across Marketing to translate strategies into tactical execution. Work closely with internal and agency creative teams to ensure that creative requests are accurate, on time, and on brand. Knowledge, Skills and Abilities
Significant client or key stakeholder management experience. Executive-level communication ability to clearly and persuasively communicate with staff at all levels of the university. Strong quantitative and strategic analysis skills; ability to gather and analyze data to identify trends and opportunities. Fluency in marketing disciplines across traditional and digital media, SEO, content marketing, and conference/event marketing. Exceptional project management and organizational skills. Drive and ability to influence others to act without direct reporting authority. Qualifications
Bachelor’s degree 7+ years of experience leading marketing initiatives Understanding of MarTech platforms (CMS, forms, A/B testing, databases, analytics, etc.) 5+ years of people management experience. Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position that is eligible for bonuses and provides medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; life insurance; disability coverage; supplemental coverages; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off with no accrual, paid holidays, and up to 12 weeks of parental leave. How to Apply: An online application is required. Internal WGU employees should apply through the internal job board in Workday. Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. Accommodations: Applicants with disabilities who require assistance should contact our Talent Acquisition team at recruiting@wgu.edu. Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law. Job Details
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industries: Higher Education
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Senior Manager, College & Audience Marketing Join to apply for the Senior Manager, College & Audience Marketing role at Western Governors University (WGU). The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Management_Executive 608; Pay Range: $101,000.00 - $181,800.00. The job description below outlines the responsibilities and qualifications for the Sr. Manager of College Marketing, who is responsible for developing and executing marketing strategies that support enrollment growth and other priorities for one of WGU’s four academic colleges. The Sr. Manager will be the Marketing team’s expert on internal and external factors that affect college performance including program offerings, industry partnerships, target audiences, market trends, and competitor behavior. Responsibilities
Build relationships of trust with college and Marketing leaders; facilitate cross-organizational information sharing and cooperative strategy development. Be the expert in all marketing activities and external factors influencing college performance. Assist with setting college-specific performance targets, provide regular reporting, forecasts, and root-cause insights to inform ongoing adjustments to drive KPIs. Drive college-specific marketing initiatives, partnering with various teams across Marketing to translate strategies into tactical execution. Work closely with internal and agency creative teams to ensure that creative requests are accurate, on time, and on brand. Knowledge, Skills and Abilities
Significant client or key stakeholder management experience. Executive-level communication ability to clearly and persuasively communicate with staff at all levels of the university. Strong quantitative and strategic analysis skills; ability to gather and analyze data to identify trends and opportunities. Fluency in marketing disciplines across traditional and digital media, SEO, content marketing, and conference/event marketing. Exceptional project management and organizational skills. Drive and ability to influence others to act without direct reporting authority. Qualifications
Bachelor’s degree 7+ years of experience leading marketing initiatives Understanding of MarTech platforms (CMS, forms, A/B testing, databases, analytics, etc.) 5+ years of people management experience. Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position that is eligible for bonuses and provides medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; life insurance; disability coverage; supplemental coverages; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off with no accrual, paid holidays, and up to 12 weeks of parental leave. How to Apply: An online application is required. Internal WGU employees should apply through the internal job board in Workday. Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. Accommodations: Applicants with disabilities who require assistance should contact our Talent Acquisition team at recruiting@wgu.edu. Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law. Job Details
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industries: Higher Education
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