WeMod
At WeMod, we're on a mission to make gaming more fun. We're building the world's ultimate game companion, where millions of PC gamers discover mind-blowing ways to play their favorite games. Founded with a community-first approach, WeMod has become the go-to destination for gamers seeking safe and seamless ways to enhance their gaming experience. Our platform unites cutting-edge technology with security, transforming how players interact with games through innovative features like interactive maps and real-time mods. We're crafting the future of gaming where every player can experience games exactly as they want to. We're creating a new category in gaming technology that will fundamentally change how people play.
About The Role
We\'re seeking an experienced Influencer Marketing Manager to scale our creator partnership programs and build a comprehensive UGC strategy. This role sits within our Growth team and will work closely with Performance Marketing, Product Marketing, Brand, and Organic Social to drive user acquisition and brand awareness through authentic creator content and user-generated assets.
You\'ll manage the full lifecycle of influencer campaigns—from creator discovery and partnership negotiations to content strategy and performance optimization. Additionally, you\'ll build and scale our UGC programs to create a continuous stream of authentic gaming content for paid amplification and organic growth.
What You\'ll Do
Responsibilities
Influencer Marketing Strategy & Execution
Scale our creator partnership program across gaming, tech, and adjacent verticals (productivity, fandom/commentary, educational content)
Manage end-to-end influencer campaigns including outreach, negotiations, briefing, content review, and payment workflows
Develop and execute structured testing across partnership models
Build relationships with gaming creators, talent managers, and agencies to establish a robust creator pipeline
Create comprehensive creator briefs that balance brand messaging with authentic creator voice and audience fit
Clip Farming Strategy & Management
Collaborate with Performance Marketing to optimize assets for paid social campaigns and lifecycle marketing
Build automated workflows to identify high performing creator content for paid amplification and scale clip farming with organic social
Cross-Functional Growth Integration
Partner with Performance Marketing to provide high-converting creative assets and optimize campaign performance
Work with Product Marketing to ensure creator content accurately represents product capabilities and use cases
Collaborate with Brand team to maintain messaging consistency while allowing creator authenticity
Support Organic Social with creator content repurposing and community engagement initiatives
Provide Growth team with performance insights and recommendations for channel optimization
Analytics & Optimization
Track and analyze influencer campaign performance across awareness, engagement, and conversion metrics
Identify high-performing creator types, content formats, and messaging themes for scaling
Optimize reporting dashboards for team’s visibility into influencer marketing ROI and pipeline health
Use data insights to refine creator selection criteria and campaign optimization strategies
Qualifications What You Need
5+ years of influencer marketing experience, preferably in gaming, tech, or consumer software
Proven track record scaling creator programs from startup to growth stage
Strong analytical skills with experience using data to optimize campaign performance
Excellent project management skills with ability to handle multiple campaigns simultaneously
Deep understanding of gaming (or adjacent) culture and creator landscape across platforms (YouTube, TikTok, Instagram, Twitch)
Experience working closely with performance marketing teams and paid media optimization
Nice-to-Haves
Background in gaming industry or passion for PC gaming
Experience with creator management platforms and influencer marketing tools
Understanding of performance marketing principles and paid social optimization
Experience managing rebrand or product transition campaigns
Knowledge of content creation workflows and video production processes
Familiarity with gaming terminology, communities, and cultural nuances
What we offer
Opportunity to shape the community strategy of a rapidly growing gaming platform
Work with a team passionate about enhancing gaming experiences
Collaborative environment focused on community-first principles
Competitive compensation package
Remote work flexibility
How To Apply Please submit your resume.
Join us in creating the ultimate PC gaming companion!
WeMod is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applications from all qualified candidates regardless of background.
#J-18808-Ljbffr
About The Role
We\'re seeking an experienced Influencer Marketing Manager to scale our creator partnership programs and build a comprehensive UGC strategy. This role sits within our Growth team and will work closely with Performance Marketing, Product Marketing, Brand, and Organic Social to drive user acquisition and brand awareness through authentic creator content and user-generated assets.
You\'ll manage the full lifecycle of influencer campaigns—from creator discovery and partnership negotiations to content strategy and performance optimization. Additionally, you\'ll build and scale our UGC programs to create a continuous stream of authentic gaming content for paid amplification and organic growth.
What You\'ll Do
Responsibilities
Influencer Marketing Strategy & Execution
Scale our creator partnership program across gaming, tech, and adjacent verticals (productivity, fandom/commentary, educational content)
Manage end-to-end influencer campaigns including outreach, negotiations, briefing, content review, and payment workflows
Develop and execute structured testing across partnership models
Build relationships with gaming creators, talent managers, and agencies to establish a robust creator pipeline
Create comprehensive creator briefs that balance brand messaging with authentic creator voice and audience fit
Clip Farming Strategy & Management
Collaborate with Performance Marketing to optimize assets for paid social campaigns and lifecycle marketing
Build automated workflows to identify high performing creator content for paid amplification and scale clip farming with organic social
Cross-Functional Growth Integration
Partner with Performance Marketing to provide high-converting creative assets and optimize campaign performance
Work with Product Marketing to ensure creator content accurately represents product capabilities and use cases
Collaborate with Brand team to maintain messaging consistency while allowing creator authenticity
Support Organic Social with creator content repurposing and community engagement initiatives
Provide Growth team with performance insights and recommendations for channel optimization
Analytics & Optimization
Track and analyze influencer campaign performance across awareness, engagement, and conversion metrics
Identify high-performing creator types, content formats, and messaging themes for scaling
Optimize reporting dashboards for team’s visibility into influencer marketing ROI and pipeline health
Use data insights to refine creator selection criteria and campaign optimization strategies
Qualifications What You Need
5+ years of influencer marketing experience, preferably in gaming, tech, or consumer software
Proven track record scaling creator programs from startup to growth stage
Strong analytical skills with experience using data to optimize campaign performance
Excellent project management skills with ability to handle multiple campaigns simultaneously
Deep understanding of gaming (or adjacent) culture and creator landscape across platforms (YouTube, TikTok, Instagram, Twitch)
Experience working closely with performance marketing teams and paid media optimization
Nice-to-Haves
Background in gaming industry or passion for PC gaming
Experience with creator management platforms and influencer marketing tools
Understanding of performance marketing principles and paid social optimization
Experience managing rebrand or product transition campaigns
Knowledge of content creation workflows and video production processes
Familiarity with gaming terminology, communities, and cultural nuances
What we offer
Opportunity to shape the community strategy of a rapidly growing gaming platform
Work with a team passionate about enhancing gaming experiences
Collaborative environment focused on community-first principles
Competitive compensation package
Remote work flexibility
How To Apply Please submit your resume.
Join us in creating the ultimate PC gaming companion!
WeMod is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applications from all qualified candidates regardless of background.
#J-18808-Ljbffr