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Overview
Marketing Operations Specialist at Filevine, Marketing & Communications, Operations. Location: Chicago, IL, USA. Posted on Sep 27, 2025. What You'll Do
Marketing Automation & Technology Management
Manage and optimize marketing automation platforms (HubSpot, Marketo, Pardot, etc.) to support lead generation, nurturing, and scoring. Ensure seamless integration between CRM (Salesforce), marketing automation, and other sales/marketing tools. Develop, implement, and troubleshoot marketing automation workflows, email campaigns, and lead nurturing sequences. Monitor data integrity and ensure consistency across marketing and sales platforms.
Lead Management & Sales Alignment
Oversee lead scoring, routing, and assignment to ensure marketing-qualified leads (MQLs) are efficiently passed to sales teams. Work closely with sales & SDR teams to align lead management processes and improve pipeline efficiency. Ensure accurate campaign attribution tracking for better visibility into ROI.
Marketing Analytics & Performance Tracking
Track and report on campaign performance, lead conversion rates, and pipeline impact. Build dashboards and reports to provide visibility into marketing performance and effectiveness. Optimize campaign tracking (UTM parameters, tagging, CRM tracking) to ensure accurate data collection.
Process Optimization & Automation
Identify opportunities to improve marketing processes, campaign execution, and operational efficiencies. Automate repetitive marketing tasks using Workato, Zapier, or similar automation platforms. Maintain marketing database hygiene, including deduplication, segmentation, and compliance with data privacy regulations.
Qualifications & Skills
Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. 2+ years of experience in marketing operations, demand generation, or a related role. Hands-on experience with HubSpot, Salesforce, Workato (or similar integration tools), and marketing automation platforms. Strong analytical skills with experience in Google Analytics, Excel, SQL, or BI tools. Familiarity with lead management processes, CRM best practices, and campaign attribution models. Strong problem-solving skills, with the ability to streamline workflows and improve operational efficiency. Excellent communication and project management skills, with a keen attention to detail. Experience in B2B marketing, SaaS, or enterprise sales environments.
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Marketing Operations Specialist at Filevine, Marketing & Communications, Operations. Location: Chicago, IL, USA. Posted on Sep 27, 2025. What You'll Do
Marketing Automation & Technology Management
Manage and optimize marketing automation platforms (HubSpot, Marketo, Pardot, etc.) to support lead generation, nurturing, and scoring. Ensure seamless integration between CRM (Salesforce), marketing automation, and other sales/marketing tools. Develop, implement, and troubleshoot marketing automation workflows, email campaigns, and lead nurturing sequences. Monitor data integrity and ensure consistency across marketing and sales platforms.
Lead Management & Sales Alignment
Oversee lead scoring, routing, and assignment to ensure marketing-qualified leads (MQLs) are efficiently passed to sales teams. Work closely with sales & SDR teams to align lead management processes and improve pipeline efficiency. Ensure accurate campaign attribution tracking for better visibility into ROI.
Marketing Analytics & Performance Tracking
Track and report on campaign performance, lead conversion rates, and pipeline impact. Build dashboards and reports to provide visibility into marketing performance and effectiveness. Optimize campaign tracking (UTM parameters, tagging, CRM tracking) to ensure accurate data collection.
Process Optimization & Automation
Identify opportunities to improve marketing processes, campaign execution, and operational efficiencies. Automate repetitive marketing tasks using Workato, Zapier, or similar automation platforms. Maintain marketing database hygiene, including deduplication, segmentation, and compliance with data privacy regulations.
Qualifications & Skills
Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. 2+ years of experience in marketing operations, demand generation, or a related role. Hands-on experience with HubSpot, Salesforce, Workato (or similar integration tools), and marketing automation platforms. Strong analytical skills with experience in Google Analytics, Excel, SQL, or BI tools. Familiarity with lead management processes, CRM best practices, and campaign attribution models. Strong problem-solving skills, with the ability to streamline workflows and improve operational efficiency. Excellent communication and project management skills, with a keen attention to detail. Experience in B2B marketing, SaaS, or enterprise sales environments.
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