Indegene
Overview
VP / GM, Commercial Strategy As VP/GM Commercial Strategy, you will serve as the senior-most leader overseeing strategic client engagement for a high-impact pharmaceutical launch in the ADHD space. Acting as the primary interface between our organization and client executive leadership, you will drive commercial strategy, launch readiness, and post-launch optimization. This role is pivotal in shaping brand success in the U.S. market and ensuring seamless cross-functional execution across Medical Affairs, PRMA, Commercial, Patient Engagement, and more. Responsibilities
Client Relationship Leadership Serve as the senior relationship lead for client executives, fostering trust, transparency, and strategic partnership. Translate high-level brand and business objectives into actionable priorities for internal and client-facing teams.
Program Governance & Strategic Alignment Architect and oversee the governance framework for the launch program, ensuring all workstreams are aligned with the client’s strategic vision. Drive cross-functional integration to deliver a unified, end-to-end experience that supports launch excellence and long-term brand growth.
Marketing Strategy & Planning Lead development of marketing strategy aligned with brand positioning, launch goals, and market dynamics. Ensure strategic coherence across messaging, channels, and audience segments.
Launch Campaigns & Readiness Lead go-to-market planning, including pre-launch awareness, HCP engagement, and patient activation campaigns. Ensure readiness across all channels and touchpoints for a successful Day Zero and beyond.
Change Management & Launch Readiness Champion change management initiatives to support adoption of new processes, technologies, and operating models. Ensure cross-functional readiness for both pre-launch and post-launch phases, including market access, field deployment, and operational execution.
Executive-Level Reporting & Communication Lead development and delivery of executive briefings for steering committees and senior stakeholder forums. Ensure clarity, alignment, and strategic focus in all communications with C-suite and senior leadership.
Cross-Functional Collaboration Partner closely with internal and client-side Medical Affairs, PRMA, Commercial, and Patient Engagement teams to ensure integrated planning and execution. Promote consistency and synergy across all marketing and engagement efforts.
Market Intelligence & Positioning Provide strategic insights on competitive landscape, market trends, and stakeholder behaviors. Shape brand positioning and commercial strategy to maximize differentiation and impact.
Performance Monitoring & Continuous Improvement Define and track KPIs aligned with launch success metrics and client expectations. Capture insights and lessons learned to inform future launches and drive continuous improvement.
Financial & Commercial Management Oversee budget planning, forecasting, and financial health of the program. Lead commercial discussions around scope changes, contract extensions, and value delivery.
Internal Leadership & Coordination Act as the strategic bridge between internal delivery teams and senior leadership, ensuring alignment on priorities and resource allocation. Mentor and coach team leads to maintain high performance, accountability, and client satisfaction.
Asset Development & Review Guide creation and review of promotional materials, messaging frameworks, and digital assets. Ensure all assets meet compliance standards and reinforce brand identity.
Stakeholder Engagement Oversee development of internal and external communications, including HCP and patient-facing messaging. Ensure stakeholder engagement strategies are aligned with brand values and market needs.
Risk, Compliance & Quality Oversight Proactively identify and mitigate program-level risks, interdependencies, and bottlenecks. Ensure compliance with regulatory standards and uphold quality across all deliverables.
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VP / GM, Commercial Strategy As VP/GM Commercial Strategy, you will serve as the senior-most leader overseeing strategic client engagement for a high-impact pharmaceutical launch in the ADHD space. Acting as the primary interface between our organization and client executive leadership, you will drive commercial strategy, launch readiness, and post-launch optimization. This role is pivotal in shaping brand success in the U.S. market and ensuring seamless cross-functional execution across Medical Affairs, PRMA, Commercial, Patient Engagement, and more. Responsibilities
Client Relationship Leadership Serve as the senior relationship lead for client executives, fostering trust, transparency, and strategic partnership. Translate high-level brand and business objectives into actionable priorities for internal and client-facing teams.
Program Governance & Strategic Alignment Architect and oversee the governance framework for the launch program, ensuring all workstreams are aligned with the client’s strategic vision. Drive cross-functional integration to deliver a unified, end-to-end experience that supports launch excellence and long-term brand growth.
Marketing Strategy & Planning Lead development of marketing strategy aligned with brand positioning, launch goals, and market dynamics. Ensure strategic coherence across messaging, channels, and audience segments.
Launch Campaigns & Readiness Lead go-to-market planning, including pre-launch awareness, HCP engagement, and patient activation campaigns. Ensure readiness across all channels and touchpoints for a successful Day Zero and beyond.
Change Management & Launch Readiness Champion change management initiatives to support adoption of new processes, technologies, and operating models. Ensure cross-functional readiness for both pre-launch and post-launch phases, including market access, field deployment, and operational execution.
Executive-Level Reporting & Communication Lead development and delivery of executive briefings for steering committees and senior stakeholder forums. Ensure clarity, alignment, and strategic focus in all communications with C-suite and senior leadership.
Cross-Functional Collaboration Partner closely with internal and client-side Medical Affairs, PRMA, Commercial, and Patient Engagement teams to ensure integrated planning and execution. Promote consistency and synergy across all marketing and engagement efforts.
Market Intelligence & Positioning Provide strategic insights on competitive landscape, market trends, and stakeholder behaviors. Shape brand positioning and commercial strategy to maximize differentiation and impact.
Performance Monitoring & Continuous Improvement Define and track KPIs aligned with launch success metrics and client expectations. Capture insights and lessons learned to inform future launches and drive continuous improvement.
Financial & Commercial Management Oversee budget planning, forecasting, and financial health of the program. Lead commercial discussions around scope changes, contract extensions, and value delivery.
Internal Leadership & Coordination Act as the strategic bridge between internal delivery teams and senior leadership, ensuring alignment on priorities and resource allocation. Mentor and coach team leads to maintain high performance, accountability, and client satisfaction.
Asset Development & Review Guide creation and review of promotional materials, messaging frameworks, and digital assets. Ensure all assets meet compliance standards and reinforce brand identity.
Stakeholder Engagement Oversee development of internal and external communications, including HCP and patient-facing messaging. Ensure stakeholder engagement strategies are aligned with brand values and market needs.
Risk, Compliance & Quality Oversight Proactively identify and mitigate program-level risks, interdependencies, and bottlenecks. Ensure compliance with regulatory standards and uphold quality across all deliverables.
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