Evident Microscopy
Marketing Manager, Digital Pathology (Evident MIS)
Evident Microscopy, Boston, Massachusetts, us, 02298
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Marketing Manager, Digital Pathology
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Evident Microscopy Evident Scientific designs and manufactures a diverse range of life science and industrial products, including microscopes (conventional and digital) and digital pathology solutions. We serve hospitals, academia, pharmaceutical, semiconductor, electrical, and other customers worldwide, guided by scientific innovation and optical intelligence. Overview
We are seeking an experienced and strategic-minded individual to join our team as the
Digital Pathology Marketing Manager . This role is responsible for the execution of digital pathology portfolio marketing campaigns and accelerated demand generation. The ideal candidate will have strong marketing expertise, a proven track record of leading global marketing teams across geographies in a matrix organization. Job Duties
Lead NPI Process: Oversee the content and execution of the NPI process from Marketing perspective with stakeholders (PMM, AE, regional sales) to ensure timely and high-quality NPIs. Drive Global Campaigns: Define, build, launch, and manage global campaigns in collaboration with all stakeholders, from execution to results. Develop and implement campaign activities to achieve lead targets for online and offline channels across regions. Optimize Budget and Resources: Allocate budget and resources strategically to meet NPI and product campaign objectives. Enhance Social Media Strategy: Collaborate with global social media teams to increase touchpoints and customer engagement, ensuring a cohesive and impactful social media presence. Coordinate Global Content Strategy: Lead and coordinate the global content strategy with Creative and other stakeholders for the product line and its markets. Create and manage blog posts, photography/videos, testimonials, application notes, brochures, and web content for global campaigns. Support Regional Marketing Initiatives: Assist regional teams with their marketing requests and needs, ensuring alignment with global strategies. Manage Global Content: Oversee and manage global content, including uploading and revising content on Highspot, ensuring consistency and accuracy. Collaborate on Event Strategy: Work with the global event leader to develop and execute event strategies that align with overall marketing goals. Monitor and Report Campaign Performance: Track and report on campaign performance, collaborating with regional and digital teams to optimize results. Develop Product Launch Strategies: Create and implement comprehensive product launch strategies to ensure successful market entry and adoption. Market Analysis and Positioning: Conduct market analysis to identify opportunities and develop positioning strategies that differentiate products in the market. Job Requirements
Educational Background: University degree in natural sciences, medicine, business administration, or related field. Proven Experience: 5+ years in a leading marketing role, demonstrated success in product marketing and leading global campaigns, ideally with experience in clinical or diagnostic workflows. Commercial Acumen: Data-driven decision-making skills to assess campaign and channel performance, with understanding of market trends. Collaborative Skills: Ability to work effectively across different stakeholder groups in an international team environment. Communication Skills: Superior English communication skills, both written and verbal. Travel Requirement: Willingness to travel approximately 30% of the time. Other Considerations
Kaizen culture: Solicit feedback to enhance effectiveness and continuously identify improvements in ways of working. Evidence-based, customer-centric prioritization and planning. Company and Benefits
Evident Microscopy (formerly Olympus Scientific Solutions) is headquartered in Tokyo with R&D and manufacturing centers in Japan, the United States, Germany, and China, and dedicated sales and service centers worldwide. For more information, visit
EvidentScientific.com . We offer competitive salaries, a robust benefits package, and opportunities for growth.
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Marketing Manager, Digital Pathology
role at
Evident Microscopy Evident Scientific designs and manufactures a diverse range of life science and industrial products, including microscopes (conventional and digital) and digital pathology solutions. We serve hospitals, academia, pharmaceutical, semiconductor, electrical, and other customers worldwide, guided by scientific innovation and optical intelligence. Overview
We are seeking an experienced and strategic-minded individual to join our team as the
Digital Pathology Marketing Manager . This role is responsible for the execution of digital pathology portfolio marketing campaigns and accelerated demand generation. The ideal candidate will have strong marketing expertise, a proven track record of leading global marketing teams across geographies in a matrix organization. Job Duties
Lead NPI Process: Oversee the content and execution of the NPI process from Marketing perspective with stakeholders (PMM, AE, regional sales) to ensure timely and high-quality NPIs. Drive Global Campaigns: Define, build, launch, and manage global campaigns in collaboration with all stakeholders, from execution to results. Develop and implement campaign activities to achieve lead targets for online and offline channels across regions. Optimize Budget and Resources: Allocate budget and resources strategically to meet NPI and product campaign objectives. Enhance Social Media Strategy: Collaborate with global social media teams to increase touchpoints and customer engagement, ensuring a cohesive and impactful social media presence. Coordinate Global Content Strategy: Lead and coordinate the global content strategy with Creative and other stakeholders for the product line and its markets. Create and manage blog posts, photography/videos, testimonials, application notes, brochures, and web content for global campaigns. Support Regional Marketing Initiatives: Assist regional teams with their marketing requests and needs, ensuring alignment with global strategies. Manage Global Content: Oversee and manage global content, including uploading and revising content on Highspot, ensuring consistency and accuracy. Collaborate on Event Strategy: Work with the global event leader to develop and execute event strategies that align with overall marketing goals. Monitor and Report Campaign Performance: Track and report on campaign performance, collaborating with regional and digital teams to optimize results. Develop Product Launch Strategies: Create and implement comprehensive product launch strategies to ensure successful market entry and adoption. Market Analysis and Positioning: Conduct market analysis to identify opportunities and develop positioning strategies that differentiate products in the market. Job Requirements
Educational Background: University degree in natural sciences, medicine, business administration, or related field. Proven Experience: 5+ years in a leading marketing role, demonstrated success in product marketing and leading global campaigns, ideally with experience in clinical or diagnostic workflows. Commercial Acumen: Data-driven decision-making skills to assess campaign and channel performance, with understanding of market trends. Collaborative Skills: Ability to work effectively across different stakeholder groups in an international team environment. Communication Skills: Superior English communication skills, both written and verbal. Travel Requirement: Willingness to travel approximately 30% of the time. Other Considerations
Kaizen culture: Solicit feedback to enhance effectiveness and continuously identify improvements in ways of working. Evidence-based, customer-centric prioritization and planning. Company and Benefits
Evident Microscopy (formerly Olympus Scientific Solutions) is headquartered in Tokyo with R&D and manufacturing centers in Japan, the United States, Germany, and China, and dedicated sales and service centers worldwide. For more information, visit
EvidentScientific.com . We offer competitive salaries, a robust benefits package, and opportunities for growth.
#J-18808-Ljbffr