Ibotta
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Senior Manager, B2B Marketing
role at
Ibotta Ibotta is seeking a
Senior Manager, B2B Marketing
to lead our ABM team, covering CRM, inbound and customer lifecycle marketing efforts. This role is responsible for developing and scaling programs that drive acquisition, onboarding, engagement, and retention. The ideal candidate is a strong team leader with experience managing budgets, building high-performing teams, and aligning marketing strategies to business growth goals. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.
Responsibilities
Team Leadership: Manage, coach, and develop a team of B2B marketers, ensuring strong execution, collaboration, and professional growth.
Lifecycle Strategy: Define and oversee customer lifecycle programs that nurture prospects, support onboarding, and increase long-term engagement.
CRM & Automation Oversight: Direct the strategic use of HubSpot and Salesforce for campaign automation, segmentation, and reporting.
Budget Ownership: Manage media and program budgets, allocating spend effectively across inbound and paid channels to deliver ROI.
Cross-Functional Collaboration: Partner with sales, product marketing, and leadership to ensure lifecycle marketing efforts support broader revenue and retention goals.
Performance Measurement: Track campaign KPIs and funnel metrics, translating insights into strategy adjustments and performance improvements.
Inbound Marketing: Shape inbound marketing programs that leverage content, automation, and lead nurturing to accelerate pipeline growth.
Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, and openness to good ideas from anywhere.
Qualifications
8+ years of experience in B2B marketing, with a focus on ABM, customer lifecycle marketing, retention, and upsell strategies in the enterprise segment.
2+ years of management experience.
Proven experience in B2B marketing leadership, ideally managing teams focused on CRM, lifecycle, or demand generation.
Proficiency with HubSpot and Salesforce; ability to guide platform strategy and execution oversight.
Experience managing marketing budgets with a focus on ROI and growth outcomes.
Strong understanding of inbound marketing strategies and customer lifecycle frameworks.
Excellent analytical, communication, and stakeholder management skills.
Background in enterprise SaaS, technology, or B2B industries preferred.
About Ibotta Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through the Ibotta Performance Network (IPN). The IPN enables marketers to influence what people buy, where and how often they shop, with payment tied to sales results. Ibotta is headquartered in Denver and is frequently recognized as a top place to work.
Additional Details
This position is located in Denver, CO and includes competitive pay, benefits package (medical, dental, vision), Lifestyle Spending Account, Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.
Base compensation range: $113,000 - $130,000. Equity is included in the overall compensation package. Total compensation includes a variable component in addition to base salary.
Ibotta is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
Applicants must be currently authorized to work in the United States on a full-time basis.
For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with security policies and reporting security incidents as required.
Recruiting Agency Notice Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.
#BI-Hybrid
#J-18808-Ljbffr
Senior Manager, B2B Marketing
role at
Ibotta Ibotta is seeking a
Senior Manager, B2B Marketing
to lead our ABM team, covering CRM, inbound and customer lifecycle marketing efforts. This role is responsible for developing and scaling programs that drive acquisition, onboarding, engagement, and retention. The ideal candidate is a strong team leader with experience managing budgets, building high-performing teams, and aligning marketing strategies to business growth goals. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.
Responsibilities
Team Leadership: Manage, coach, and develop a team of B2B marketers, ensuring strong execution, collaboration, and professional growth.
Lifecycle Strategy: Define and oversee customer lifecycle programs that nurture prospects, support onboarding, and increase long-term engagement.
CRM & Automation Oversight: Direct the strategic use of HubSpot and Salesforce for campaign automation, segmentation, and reporting.
Budget Ownership: Manage media and program budgets, allocating spend effectively across inbound and paid channels to deliver ROI.
Cross-Functional Collaboration: Partner with sales, product marketing, and leadership to ensure lifecycle marketing efforts support broader revenue and retention goals.
Performance Measurement: Track campaign KPIs and funnel metrics, translating insights into strategy adjustments and performance improvements.
Inbound Marketing: Shape inbound marketing programs that leverage content, automation, and lead nurturing to accelerate pipeline growth.
Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, and openness to good ideas from anywhere.
Qualifications
8+ years of experience in B2B marketing, with a focus on ABM, customer lifecycle marketing, retention, and upsell strategies in the enterprise segment.
2+ years of management experience.
Proven experience in B2B marketing leadership, ideally managing teams focused on CRM, lifecycle, or demand generation.
Proficiency with HubSpot and Salesforce; ability to guide platform strategy and execution oversight.
Experience managing marketing budgets with a focus on ROI and growth outcomes.
Strong understanding of inbound marketing strategies and customer lifecycle frameworks.
Excellent analytical, communication, and stakeholder management skills.
Background in enterprise SaaS, technology, or B2B industries preferred.
About Ibotta Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through the Ibotta Performance Network (IPN). The IPN enables marketers to influence what people buy, where and how often they shop, with payment tied to sales results. Ibotta is headquartered in Denver and is frequently recognized as a top place to work.
Additional Details
This position is located in Denver, CO and includes competitive pay, benefits package (medical, dental, vision), Lifestyle Spending Account, Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.
Base compensation range: $113,000 - $130,000. Equity is included in the overall compensation package. Total compensation includes a variable component in addition to base salary.
Ibotta is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
Applicants must be currently authorized to work in the United States on a full-time basis.
For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with security policies and reporting security incidents as required.
Recruiting Agency Notice Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.
#BI-Hybrid
#J-18808-Ljbffr