tastytrade Inc.
Overview
Company Name:
IG North America (tastytrade, tasty live, tastyfx, tastycrypto) Role:
Senior Copywriter Location:
Chicago, IL – Hybrid (3 days/week in office) As a Senior Copywriter, you will work across four brands in Chicago to help make tastytrade the #1 online retail brokerage in the US. The brands include tastytrade, tasty live, tastyfx, and tastycrypto. As part of the marketing team, you will create and evolve the copy across brand, performance marketing, and engagement campaigns. This creative role combines strategic thinking, collaboration, UX, and trading know-how to create memorable and actionable copy. This position benefits from a trading background or genuine passion for the markets. What You’ll Do
Craft compelling copy that drives measurable conversions across display, social, video, and search campaigns Transform complex trading concepts into clear, persuasive messaging that motivates action Develop data-driven creative ideas that increase click-through rates and customer acquisition Write high-converting landing page copy that guides prospects through the trading journey Craft compelling website copy that speaks to our target market and showcases how we meet their needs Develop A/B copy testing and optimize assets based on data Help communicate brand strategy and creative strategy for campaigns Serve as brand steward and creative consultant to otherwise autonomous teams Navigate compliance reviews and maintain version control Develop deep understanding of traders Use conversion psychology and persuasion principles Collaborate with creative director, marketing strategists, performance marketing, designers, compliance, product, and business leaders from kickoff through delivery Stay up to date with industry trends and best practices in advertising, copywriting, and performance media channels Who You Are
Bachelor’s degree in marketing, advertising, creative writing, English, business, or related area 10+ years of experience as a performance marketing copywriter Financial services and direct-to-consumer (DTC) experience is required Personal or business experience in trading or investing is strongly preferred Excellent grammatical skills and strong attention to detail Ability to translate technical financial jargon into simple prose Portfolio showcasing a range of creative and effective advertising campaigns, backed with data Expert storyteller who can create personality and emotion in copy Creative flexibility to adjust language and tone by audience and brand Strong understanding of performance-based marketing and brand strategies Ability to work collaboratively in a fast-paced, deadline-driven environment Salary: $90,000 - $105,000 (note: this is an estimated range; actual offer based on experience and qualifications) Benefits & Location
Performance Bonuses Stock Purchase Options 401k Plan 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!) 10 Paid Sick Days Pet Insurance Wellness & Mental Health Programs Charitable Donation Matching Daily catered lunch when in the office Full kitchen with snacks and beverages Shuttle to/from Metra Office located in the West Loop - Chicago About Us
The tastyhouse of brands empowers individual traders differently. tasty live, founded in 2011, is an online financial media network; tastytrade (formerly tastyworks) is a self-directed retail brokerage launched in 2017; tasty Software Solutions and tastyfx is a registered Forex broker-dealer. In 2021, London-based IG Group acquired tastylive, Inc. and led North American business; tastyfx is the fastest-growing forex broker in the US in recent years. The IG US name is aligned with the tasty brand family to offer a forex-focused experience. Our dream is simple: we want more people to find more success with a better trading experience. We are investing in the right people, technology, and media to make that happen in the US and globally. Location:
Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars. *Don’t meet every single requirement?
We encourage applicants from diverse backgrounds. If your experience doesn’t align perfectly with every qualification, you may still be a strong candidate for this or other roles. EEO
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, disability, veteran status, or any other protected class.
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Company Name:
IG North America (tastytrade, tasty live, tastyfx, tastycrypto) Role:
Senior Copywriter Location:
Chicago, IL – Hybrid (3 days/week in office) As a Senior Copywriter, you will work across four brands in Chicago to help make tastytrade the #1 online retail brokerage in the US. The brands include tastytrade, tasty live, tastyfx, and tastycrypto. As part of the marketing team, you will create and evolve the copy across brand, performance marketing, and engagement campaigns. This creative role combines strategic thinking, collaboration, UX, and trading know-how to create memorable and actionable copy. This position benefits from a trading background or genuine passion for the markets. What You’ll Do
Craft compelling copy that drives measurable conversions across display, social, video, and search campaigns Transform complex trading concepts into clear, persuasive messaging that motivates action Develop data-driven creative ideas that increase click-through rates and customer acquisition Write high-converting landing page copy that guides prospects through the trading journey Craft compelling website copy that speaks to our target market and showcases how we meet their needs Develop A/B copy testing and optimize assets based on data Help communicate brand strategy and creative strategy for campaigns Serve as brand steward and creative consultant to otherwise autonomous teams Navigate compliance reviews and maintain version control Develop deep understanding of traders Use conversion psychology and persuasion principles Collaborate with creative director, marketing strategists, performance marketing, designers, compliance, product, and business leaders from kickoff through delivery Stay up to date with industry trends and best practices in advertising, copywriting, and performance media channels Who You Are
Bachelor’s degree in marketing, advertising, creative writing, English, business, or related area 10+ years of experience as a performance marketing copywriter Financial services and direct-to-consumer (DTC) experience is required Personal or business experience in trading or investing is strongly preferred Excellent grammatical skills and strong attention to detail Ability to translate technical financial jargon into simple prose Portfolio showcasing a range of creative and effective advertising campaigns, backed with data Expert storyteller who can create personality and emotion in copy Creative flexibility to adjust language and tone by audience and brand Strong understanding of performance-based marketing and brand strategies Ability to work collaboratively in a fast-paced, deadline-driven environment Salary: $90,000 - $105,000 (note: this is an estimated range; actual offer based on experience and qualifications) Benefits & Location
Performance Bonuses Stock Purchase Options 401k Plan 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!) 10 Paid Sick Days Pet Insurance Wellness & Mental Health Programs Charitable Donation Matching Daily catered lunch when in the office Full kitchen with snacks and beverages Shuttle to/from Metra Office located in the West Loop - Chicago About Us
The tastyhouse of brands empowers individual traders differently. tasty live, founded in 2011, is an online financial media network; tastytrade (formerly tastyworks) is a self-directed retail brokerage launched in 2017; tasty Software Solutions and tastyfx is a registered Forex broker-dealer. In 2021, London-based IG Group acquired tastylive, Inc. and led North American business; tastyfx is the fastest-growing forex broker in the US in recent years. The IG US name is aligned with the tasty brand family to offer a forex-focused experience. Our dream is simple: we want more people to find more success with a better trading experience. We are investing in the right people, technology, and media to make that happen in the US and globally. Location:
Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars. *Don’t meet every single requirement?
We encourage applicants from diverse backgrounds. If your experience doesn’t align perfectly with every qualification, you may still be a strong candidate for this or other roles. EEO
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, disability, veteran status, or any other protected class.
#J-18808-Ljbffr