Scribd
About The Company
At Scribd (pronounced "scribbed"), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare. We support a culture where our employees can be real and bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer. Scribd Flex allows employees to choose their daily work-style in partnership with their manager, balancing flexibility with in-person collaboration. Occasional in-person attendance is required for all Scribd employees, regardless of location. We hire for GRIT—the intersection of passion and perseverance toward long-term goals. GRIT also serves as a standard we uphold: setting and achieving goals, delivering results within responsibilities, contributing innovative ideas, and positively influencing the broader team through collaboration and attitude. About The Role
We’re seeking a Lead Paid Search Manager to join our Performance Marketing team, focused on scaling user acquisition across Google Search, Bing, Apple Search Ads (ASA), Google UAC, and other platforms. This role will be critical in acquiring high-value users and optimizing for LTV:CAC. The ideal candidate is both a creative and analytical thinker, with experience in both mobile and web acquisition. What You’ll Do
Manage performance across Google Ads and other search platforms with a focus on LTV-driven growth Lead experimentation with bidding models (e.g., LTV bidding, offline conversions), campaign structures, creative messaging, landing pages, and audience segmentation Identify growth opportunities through account expansion, platform integrations, tooling, new product adoption, and staying current with the evolving search landscape Stay ahead of platform changes and new features, implementing beta opportunities when available Own regular analytics and reporting and effectively communicate performance insights, wins, and challenges Partner with product development and engineering teams to develop data feeds, LTV signaling pipelines, landing page variants, and implement tracking solutions Collaborate with other marketers and product teams to ensure Paid Search is integrated into the overall growth strategy Who You Are
7+ years of experience managing large-scale paid search campaigns, with at least 3 years focused on subscription or D2C products Proven track record of scaling search advertising spend efficiently while maintaining or improving LTV:CAC Demonstrated success in conversion optimization, audience targeting, and creative testing methodologies Experience with attribution models and incrementality testing, including how SEM complements SEO Skilled in budget planning and forecasting Proficient in attribution, tracking, testing, and campaign reporting (advanced Excel skills and experience with Looker are a plus) In-depth understanding of automated bidding strategies with experience optimizing toward CPA or ROAS goals Preferred Qualifications
Experience with marketing subscription products or digital content services Familiarity with mobile app marketing and app store optimization Experience with Google Tag Manager, Looker, or Appsflyer is a plus Working At Scribd, Inc.
Are you currently based in a location where Scribd is able to employ you? Employees must have their primary residence in or near one of the following cities. This includes surrounding metro areas or locations within a typical commuting distance: United States:
Atlanta | Austin | Boston | Dallas | Denver | Chicago | Houston | Jacksonville | Los Angeles | Miami | New York City | Phoenix | Portland | Sacramento | Salt Lake City | San Diego | San Francisco | Seattle | Washington D.C. Canada:
Ottawa | Toronto | Vancouver Mexico:
Mexico City Benefits, Perks, and Wellbeing at Scribd
Healthcare Insurance Coverage (Medical / Dental / Vision): 100% paid for employees 12 weeks paid parental leave Short-term / long-term disability plans 401k / RSP matching Onboarding stipend for home office peripherals + accessories Learning & Development allowance Learning & Development programs Quarterly stipend for Wellness, WiFi, etc. Mental Health support & resources Free subscription to the Scribd Inc. suite of products Referral Bonuses Book Benefit Sabbaticals Company-wide events Team engagement budgets Vacation & Personal Days Paid Holidays (+ winter break) Flexible Sick Time Volunteer Day Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace Access to AI Tools: We provide free access to best-in-class AI tools, empowering you to boost productivity, streamline workflows, and accelerate bold innovation We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments by emailing accommodations@scribd.com. Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.
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At Scribd (pronounced "scribbed"), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare. We support a culture where our employees can be real and bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer. Scribd Flex allows employees to choose their daily work-style in partnership with their manager, balancing flexibility with in-person collaboration. Occasional in-person attendance is required for all Scribd employees, regardless of location. We hire for GRIT—the intersection of passion and perseverance toward long-term goals. GRIT also serves as a standard we uphold: setting and achieving goals, delivering results within responsibilities, contributing innovative ideas, and positively influencing the broader team through collaboration and attitude. About The Role
We’re seeking a Lead Paid Search Manager to join our Performance Marketing team, focused on scaling user acquisition across Google Search, Bing, Apple Search Ads (ASA), Google UAC, and other platforms. This role will be critical in acquiring high-value users and optimizing for LTV:CAC. The ideal candidate is both a creative and analytical thinker, with experience in both mobile and web acquisition. What You’ll Do
Manage performance across Google Ads and other search platforms with a focus on LTV-driven growth Lead experimentation with bidding models (e.g., LTV bidding, offline conversions), campaign structures, creative messaging, landing pages, and audience segmentation Identify growth opportunities through account expansion, platform integrations, tooling, new product adoption, and staying current with the evolving search landscape Stay ahead of platform changes and new features, implementing beta opportunities when available Own regular analytics and reporting and effectively communicate performance insights, wins, and challenges Partner with product development and engineering teams to develop data feeds, LTV signaling pipelines, landing page variants, and implement tracking solutions Collaborate with other marketers and product teams to ensure Paid Search is integrated into the overall growth strategy Who You Are
7+ years of experience managing large-scale paid search campaigns, with at least 3 years focused on subscription or D2C products Proven track record of scaling search advertising spend efficiently while maintaining or improving LTV:CAC Demonstrated success in conversion optimization, audience targeting, and creative testing methodologies Experience with attribution models and incrementality testing, including how SEM complements SEO Skilled in budget planning and forecasting Proficient in attribution, tracking, testing, and campaign reporting (advanced Excel skills and experience with Looker are a plus) In-depth understanding of automated bidding strategies with experience optimizing toward CPA or ROAS goals Preferred Qualifications
Experience with marketing subscription products or digital content services Familiarity with mobile app marketing and app store optimization Experience with Google Tag Manager, Looker, or Appsflyer is a plus Working At Scribd, Inc.
Are you currently based in a location where Scribd is able to employ you? Employees must have their primary residence in or near one of the following cities. This includes surrounding metro areas or locations within a typical commuting distance: United States:
Atlanta | Austin | Boston | Dallas | Denver | Chicago | Houston | Jacksonville | Los Angeles | Miami | New York City | Phoenix | Portland | Sacramento | Salt Lake City | San Diego | San Francisco | Seattle | Washington D.C. Canada:
Ottawa | Toronto | Vancouver Mexico:
Mexico City Benefits, Perks, and Wellbeing at Scribd
Healthcare Insurance Coverage (Medical / Dental / Vision): 100% paid for employees 12 weeks paid parental leave Short-term / long-term disability plans 401k / RSP matching Onboarding stipend for home office peripherals + accessories Learning & Development allowance Learning & Development programs Quarterly stipend for Wellness, WiFi, etc. Mental Health support & resources Free subscription to the Scribd Inc. suite of products Referral Bonuses Book Benefit Sabbaticals Company-wide events Team engagement budgets Vacation & Personal Days Paid Holidays (+ winter break) Flexible Sick Time Volunteer Day Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace Access to AI Tools: We provide free access to best-in-class AI tools, empowering you to boost productivity, streamline workflows, and accelerate bold innovation We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments by emailing accommodations@scribd.com. Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.
#J-18808-Ljbffr