BioMarin Pharmaceutical
Director u2013 Global Digital Strategy & Capabilities, Skeletal Conditions
BioMarin Pharmaceutical, San Rafael, California, United States, 94911
Overview
BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health. Since our founding in 1997, we have applied our scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines. We enlist the best of the best – people with the right technical expertise and a relentless drive to solve real problems – and create an environment that empowers our teams to pursue bold, innovative science. Our Commercial organization leads our global sales and marketing strategies around the world and is rapidly growing in new regions. Summary : This is a pivotal opportunity to join BioMarin's
Global Digital Strategy and Operations
team as the
Director of Global Digital Strategy & Capabilities . This role will embed digital strategy across our Global brands, focusing on the Skeletal Conditions Business Unit. The successful candidate will translate deep customer insights into data-driven omnichannel engagement strategies across channels such as web, paid media, SEO/SEM, email marketing, and CRM, aimed at maximizing digital campaign performance and improving customer experiences. Reporting to the Senior Director of Digital Strategy & Capabilities, this role collaborates with Brand teams, IT, digital operations, and data analytics to deliver integrated omnichannel experiences that drive business impact. Responsibilities
Global Digital Strategy: Define and lead the long-term Skeletal Conditions Business Unit digital roadmap anchored in business objectives, brand priorities, and evolving customer journeys. Partner with the Skeletal Conditions BU to provide expert support on digital strategy and implementation, informing strategic and tactical brand planning. Translate customer insights and content strategies into omnichannel engagement plans across paid, owned, and earned channels—websites, SEO/SEM, CRM, email, social, and digital field tools. Serve as the global digital subject matter expert and key point of contact within the Skeletal Conditions therapeutic area across internal and external stakeholders. Embed customer- and patient-centric omnichannel planning, execution, and measurement frameworks into the yearly brand planning process. Drive omnichannel segmentation, targeting, channel selection, and journey development with campaign orchestration aligned to business objectives. Partner with Brand/Marketing, Sales, Analytics, and Digital Operations to integrate digital strategy into business execution. Manage media spend, agencies of record, and media partner relationships. Embed standards and industry best practices in digital initiatives and customer journey management. Global Capabilities & Digital Excellence: Embed core global digital capabilities for Skeletal Conditions (CRM, CMS, CDP, marketing automation, Customer 360, MMX) and digital governance frameworks. Advocate digital literacy and capabilities building within Skeletal Conditions brand teams, supporting the Digital Centre of Excellence (COE). Enable digitally-driven segmentation and targeting strategies for field and brand teams, enhancing precision and resource allocation. Advance digital maturity by championing new capabilities, governance standardization, and best practices in omnichannel execution. Support strategic initiatives such as persona development, segmentation, patient journey mapping, and HUB strategies to enable meaningful, personalized engagement at scale. Global Digital Governance: Establish and maintain global standards for digital strategy execution across CRM, websites, SEO/SEM, email, vendor management, and digital performance tracking for Skeletal Conditions BU. Perform vendor and platform evaluations to ensure alignment with strategic goals, scalability, and ROI. Enforce cross-functional digital governance to ensure compliant, consistent, and high-quality delivery across digital initiatives. Digital Measurement: Define KPIs and metrics to measure the impact of digital and omnichannel initiatives across field and marketing channels. Support the Senior Director to build robust measurement frameworks and dashboards for real-time tracking, cross-channel attribution, and actionable insights. Track omnichannel and marketing effectiveness, field execution, and digital engagement outcomes; provide executive-level performance reporting and storytelling to inform decision-making. Develop and manage digital budgets to ensure resource efficiency and ROI. Qualifications
Minimum 7-10 years of pharmaceutical, biotech, or medical device industry experience in multichannel/omnichannel marketing, strategy, campaign planning, and execution. Proven experience enabling and scaling omnichannel programs and digital capabilities across therapeutic areas with measurable commercial impact. Experience partnering cross-functionally to design and operationalize cross-functional omnichannel engagement strategies. Proven experience managing multiple agencies of record to develop and execute omnichannel strategies and tactics. Strong sense of accountability and ability to work collaboratively in a dynamic environment; adaptable to change. Experience with CRM, Marketing Automation, and Marketing Mix Modeling capabilities preferred. Strong change management skills and experience leading organizational transformation and driving adoption in matrixed environments. Highly organized and results-oriented, with the ability to manage competing priorities and drive strategic alignment. Self-starter with a collaborative mindset and a solution-oriented approach. Minimum Requirements: Proven track record developing and executing omnichannel marketing campaigns with data-driven thinking, customer/patient centricity, and operational excellence. Familiarity with modern digital technologies and platforms (CRM/CLM, CMS, Marketing automation, analytics tools). Deep understanding of digital marketing channels (SEO, SEM, social, email, content marketing), UX, and performance measurement. Experience with digital transformation and change management in mid-size, matrixed organizations. Strategic thinker with a results-driven mindset and passion for digital innovation. Familiarity with industry best practices for customer orchestration and experience design. Ability to travel ~10% (domestic and international). Note: This description is not intended to be all-inclusive or a limitation of duties. It describes the general nature of the job and may include other duties as assigned. Equal Opportunity Employer/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health. Since our founding in 1997, we have applied our scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines. We enlist the best of the best – people with the right technical expertise and a relentless drive to solve real problems – and create an environment that empowers our teams to pursue bold, innovative science. Our Commercial organization leads our global sales and marketing strategies around the world and is rapidly growing in new regions. Summary : This is a pivotal opportunity to join BioMarin's
Global Digital Strategy and Operations
team as the
Director of Global Digital Strategy & Capabilities . This role will embed digital strategy across our Global brands, focusing on the Skeletal Conditions Business Unit. The successful candidate will translate deep customer insights into data-driven omnichannel engagement strategies across channels such as web, paid media, SEO/SEM, email marketing, and CRM, aimed at maximizing digital campaign performance and improving customer experiences. Reporting to the Senior Director of Digital Strategy & Capabilities, this role collaborates with Brand teams, IT, digital operations, and data analytics to deliver integrated omnichannel experiences that drive business impact. Responsibilities
Global Digital Strategy: Define and lead the long-term Skeletal Conditions Business Unit digital roadmap anchored in business objectives, brand priorities, and evolving customer journeys. Partner with the Skeletal Conditions BU to provide expert support on digital strategy and implementation, informing strategic and tactical brand planning. Translate customer insights and content strategies into omnichannel engagement plans across paid, owned, and earned channels—websites, SEO/SEM, CRM, email, social, and digital field tools. Serve as the global digital subject matter expert and key point of contact within the Skeletal Conditions therapeutic area across internal and external stakeholders. Embed customer- and patient-centric omnichannel planning, execution, and measurement frameworks into the yearly brand planning process. Drive omnichannel segmentation, targeting, channel selection, and journey development with campaign orchestration aligned to business objectives. Partner with Brand/Marketing, Sales, Analytics, and Digital Operations to integrate digital strategy into business execution. Manage media spend, agencies of record, and media partner relationships. Embed standards and industry best practices in digital initiatives and customer journey management. Global Capabilities & Digital Excellence: Embed core global digital capabilities for Skeletal Conditions (CRM, CMS, CDP, marketing automation, Customer 360, MMX) and digital governance frameworks. Advocate digital literacy and capabilities building within Skeletal Conditions brand teams, supporting the Digital Centre of Excellence (COE). Enable digitally-driven segmentation and targeting strategies for field and brand teams, enhancing precision and resource allocation. Advance digital maturity by championing new capabilities, governance standardization, and best practices in omnichannel execution. Support strategic initiatives such as persona development, segmentation, patient journey mapping, and HUB strategies to enable meaningful, personalized engagement at scale. Global Digital Governance: Establish and maintain global standards for digital strategy execution across CRM, websites, SEO/SEM, email, vendor management, and digital performance tracking for Skeletal Conditions BU. Perform vendor and platform evaluations to ensure alignment with strategic goals, scalability, and ROI. Enforce cross-functional digital governance to ensure compliant, consistent, and high-quality delivery across digital initiatives. Digital Measurement: Define KPIs and metrics to measure the impact of digital and omnichannel initiatives across field and marketing channels. Support the Senior Director to build robust measurement frameworks and dashboards for real-time tracking, cross-channel attribution, and actionable insights. Track omnichannel and marketing effectiveness, field execution, and digital engagement outcomes; provide executive-level performance reporting and storytelling to inform decision-making. Develop and manage digital budgets to ensure resource efficiency and ROI. Qualifications
Minimum 7-10 years of pharmaceutical, biotech, or medical device industry experience in multichannel/omnichannel marketing, strategy, campaign planning, and execution. Proven experience enabling and scaling omnichannel programs and digital capabilities across therapeutic areas with measurable commercial impact. Experience partnering cross-functionally to design and operationalize cross-functional omnichannel engagement strategies. Proven experience managing multiple agencies of record to develop and execute omnichannel strategies and tactics. Strong sense of accountability and ability to work collaboratively in a dynamic environment; adaptable to change. Experience with CRM, Marketing Automation, and Marketing Mix Modeling capabilities preferred. Strong change management skills and experience leading organizational transformation and driving adoption in matrixed environments. Highly organized and results-oriented, with the ability to manage competing priorities and drive strategic alignment. Self-starter with a collaborative mindset and a solution-oriented approach. Minimum Requirements: Proven track record developing and executing omnichannel marketing campaigns with data-driven thinking, customer/patient centricity, and operational excellence. Familiarity with modern digital technologies and platforms (CRM/CLM, CMS, Marketing automation, analytics tools). Deep understanding of digital marketing channels (SEO, SEM, social, email, content marketing), UX, and performance measurement. Experience with digital transformation and change management in mid-size, matrixed organizations. Strategic thinker with a results-driven mindset and passion for digital innovation. Familiarity with industry best practices for customer orchestration and experience design. Ability to travel ~10% (domestic and international). Note: This description is not intended to be all-inclusive or a limitation of duties. It describes the general nature of the job and may include other duties as assigned. Equal Opportunity Employer/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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