InterContinental Hotels Group
Head of Commercial Marketing - AMER
InterContinental Hotels Group, Atlanta, Georgia, United States, 30383
Hotel:
Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346 The Head of Commercial Marketing is a strategic and visionary leader responsible for shaping and executing the commercial marketing agenda across the AMER business unit. This role is pivotal in driving business performance by developing and leading data-informed, insight-driven marketing strategies that directly impact revenue and brand growth. As a senior business partner, this leader will craft and implement annual marketing plans that align with AMER commercial objectives, leveraging deep market analysis, consumer insights, and competitive intelligence. This role demands a strong strategic mindset to translate complex data into actionable go-to-market strategies, while also ensuring seamless execution across digital, segment, and regional campaigns. This position leads a high-performing team, fosters cross-functional collaboration, and represents the Americas marketing function in global forums—ensuring alignment with broader brand and commercial goals. The ideal candidate will be a strategic thinker, a collaborative influencer, and a results-oriented marketer who thrives in a fast-paced, performance-driven environment. Your Day-to-Day
Drive Insight-Led Decisions: Leverage consumer insights, competitive intelligence, and commercial trends to inform data-driven strategies and tactical execution that deliver in-year business results. Champion Digital Innovation: Develop and implement comprehensive digital marketing strategies to optimize brand performance, enhance customer engagement, and accelerate revenue growth across the region. Segment-Focused Campaigns: Design and execute targeted marketing initiatives for key customer segments (e.g., Youth Sports), maximizing relevance, reach, and return. Cross-Functional Collaboration: Partner with Sales, Revenue Management, Operations, Development, and Global Marketing Shared Services to align on go-to-market strategies and accelerate delivery of commercial initiatives. Strategic Talent Leadership: Build and lead a high-performing team by cultivating a culture of innovation, accountability, and continuous development, while optimizing team structure and capabilities. Performance & Advocacy: Represent AMER marketing in global forums and commercial meetings, ensuring alignment with brand strategy, effective budget management, and advocacy for regional marketing priorities. What we need from you
Education- bachelor's or master's degree in marketing or an equivalent combination of education and work-related experience 10 + years progressive work-related experience with demonstrated proficiency in multiple disciplines/technologies/processes related to the position including commercial & brand marketing, loyalty programs, CRM, training and reporting / analytics. Travel and/or Hotel Industry experience preferred. Ability to build strong working relationships and gain confidence and respect of key leaders Requires strong organizational skills, strategic thinking, and the ability to manage multiple priorities at the same time Flexible approach to change, with a positive attitude to fluctuating workload Location
Atlanta, GA. Our hybrid work structure is an expectation of three (3) days a week in the office. This expectation may be adjusted to evolve with the changing needs of the business. The salary range for this role is $100,000 to $200,000 . This role is also eligible for bonus pay (as applicable).We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees. #LI-PF1 Who we are
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG. Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love. We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate. We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference. Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives. Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today. The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. If you require reasonable accommodation during the application process, please click here . IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy. If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
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Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346 The Head of Commercial Marketing is a strategic and visionary leader responsible for shaping and executing the commercial marketing agenda across the AMER business unit. This role is pivotal in driving business performance by developing and leading data-informed, insight-driven marketing strategies that directly impact revenue and brand growth. As a senior business partner, this leader will craft and implement annual marketing plans that align with AMER commercial objectives, leveraging deep market analysis, consumer insights, and competitive intelligence. This role demands a strong strategic mindset to translate complex data into actionable go-to-market strategies, while also ensuring seamless execution across digital, segment, and regional campaigns. This position leads a high-performing team, fosters cross-functional collaboration, and represents the Americas marketing function in global forums—ensuring alignment with broader brand and commercial goals. The ideal candidate will be a strategic thinker, a collaborative influencer, and a results-oriented marketer who thrives in a fast-paced, performance-driven environment. Your Day-to-Day
Drive Insight-Led Decisions: Leverage consumer insights, competitive intelligence, and commercial trends to inform data-driven strategies and tactical execution that deliver in-year business results. Champion Digital Innovation: Develop and implement comprehensive digital marketing strategies to optimize brand performance, enhance customer engagement, and accelerate revenue growth across the region. Segment-Focused Campaigns: Design and execute targeted marketing initiatives for key customer segments (e.g., Youth Sports), maximizing relevance, reach, and return. Cross-Functional Collaboration: Partner with Sales, Revenue Management, Operations, Development, and Global Marketing Shared Services to align on go-to-market strategies and accelerate delivery of commercial initiatives. Strategic Talent Leadership: Build and lead a high-performing team by cultivating a culture of innovation, accountability, and continuous development, while optimizing team structure and capabilities. Performance & Advocacy: Represent AMER marketing in global forums and commercial meetings, ensuring alignment with brand strategy, effective budget management, and advocacy for regional marketing priorities. What we need from you
Education- bachelor's or master's degree in marketing or an equivalent combination of education and work-related experience 10 + years progressive work-related experience with demonstrated proficiency in multiple disciplines/technologies/processes related to the position including commercial & brand marketing, loyalty programs, CRM, training and reporting / analytics. Travel and/or Hotel Industry experience preferred. Ability to build strong working relationships and gain confidence and respect of key leaders Requires strong organizational skills, strategic thinking, and the ability to manage multiple priorities at the same time Flexible approach to change, with a positive attitude to fluctuating workload Location
Atlanta, GA. Our hybrid work structure is an expectation of three (3) days a week in the office. This expectation may be adjusted to evolve with the changing needs of the business. The salary range for this role is $100,000 to $200,000 . This role is also eligible for bonus pay (as applicable).We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees. #LI-PF1 Who we are
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG. Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love. We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate. We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference. Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives. Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today. The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. If you require reasonable accommodation during the application process, please click here . IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy. If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
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