T-MOBILE USA, Inc.
Senior Programmatic Media Manager - Product & AI
T-MOBILE USA, Inc., Niagara Falls, New York, United States
Overview
Job Overview: The Senior Programmatic Manager - Product & AI will serve as a strategic individual contributor piloting a new "Product" function within T-Mobile's in-house Digital Media Investment team. This role bridges media buying expertise with product management competence to advance T-Mobile's programmatic advertising capabilities. The Senior Manager will develop and implement a comprehensive roadmap for programmatic media platforms (Google DV360, The Trade Desk, Amazon DSP, Blis), ensuring our internal campaign teams have the latest tools and strategies to achieve business objectives. This role requires a visionary mentality to drive innovation in areas like AI-driven bidding and automation, coupled with the analytical difficulty to forecast media spend and performance for executive leadership. The ideal candidate is comfortable translating sophisticated technical concepts into business value, presenting detailed insights to SVP+ interested parties, and collaborating cross-functionally to turn data and technology into relevant marketing outcomes. This position must be located in Bellevue, WA, New York, NY or Herndon, VA. This is not a remote role. This is a hybrid environment requiring at least 3 days a week in office. Job Responsibilities
Own the in-house programmatic media product roadmap and platform strategy , spearheading innovation initiatives to advance T-Mobile's digital advertising capabilities
Integrate AI-driven programmatic solutions
across key demand-side platforms to optimize targeting, bidding, and campaign performance
Lead data-driven forecasting and scenario planning
for programmatic investments, providing insights and predictive models with transparency to C-suite executives
Collaborate with cross-functional teams
- including analytics, finance, engineering, and campaign buying teams - to align programmatic strategies with business goals and ensure cohesive execution
Drive programmatic inventory strategy and execution , enforcing a highly controlled, quality-focused buying approach that includes: 100% use of Deal ID transactions for all programmatic deals
100% adherence to approved inclusion lists for inventory sources
100% of spend implemented via marketplace (PMP) deals
Handle direct publisher relationships
to secure premium inventory and support the media buying team's needs, serving as the primary liaison to key programmatic supply partners
Develop a shared SSP partnership strategy
in collaboration with T-Mobile's Advertising Solutions (T-Ads) team, aligning programmatic buy-side needs with the company's sell-side opportunities
Develop resourcing plans
for new programmatic product features or tools, supporting investments in technology improvements and securing vital participant support
Prepare and deliver executive-level presentations
on programmatic strategy, performance metrics, and innovation initiatives, engaging senior leadership and driving alignment
Education and Work Experience
Bachelor's degree in marketing, data analytics, or related field; MBA preferred
7+ years of experience in digital marketing or advertising, with a strong focus on programmatic media strategy, platform management, and innovation
Knowledge, Skills and Abilities
Deep expertise in programmatic advertising platforms (e.g., DV360, The Trade Desk, Amazon DSP) and a detailed understanding of the programmatic ecosystem, including deal structures and supply-side platforms
Proven experience integrating new technologies into advertising or media strategies
Exceptional analytical skills and experience with data-driven forecasting and return on investment analysis; able to interpret complex datasets and present actionable insights to executive participants
Excellent communication and collaboration abilities, with a track record of working optimally across teams and influencing without direct authority
Proven ability to craft arguments and drive product/technology initiatives from concept to implementation, operating as a high-impact individual contributor
Compensation and Benefits Base Pay Range: $97,800 - $176,400 Corporate Bonus Target: 20% The pay range above is the general base pay range for a successful candidate in the role. The actual pay will be based on factors such as location, qualifications, and experience. Additional Information
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic incentive based on role and performance. Some positions have additional bonuses. To find the pay range for this role by location, click here. Benefits: medical, dental, vision; 401(k); employee stock grants and purchase plan; PTO and holidays; parental and family leave; disability and life insurance; plus discounts and other programs. For details, see www.t-mobilebenefits.com. Never stop growing! We encourage career growth and value the drive to aim high. By applying for this opportunity, you are living our values. T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning employment are made without regard to protected characteristics. Reasonable accommodation is available on request at ApplicantAccommodation@t-mobile.com or 1-844-873-9500.
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Job Overview: The Senior Programmatic Manager - Product & AI will serve as a strategic individual contributor piloting a new "Product" function within T-Mobile's in-house Digital Media Investment team. This role bridges media buying expertise with product management competence to advance T-Mobile's programmatic advertising capabilities. The Senior Manager will develop and implement a comprehensive roadmap for programmatic media platforms (Google DV360, The Trade Desk, Amazon DSP, Blis), ensuring our internal campaign teams have the latest tools and strategies to achieve business objectives. This role requires a visionary mentality to drive innovation in areas like AI-driven bidding and automation, coupled with the analytical difficulty to forecast media spend and performance for executive leadership. The ideal candidate is comfortable translating sophisticated technical concepts into business value, presenting detailed insights to SVP+ interested parties, and collaborating cross-functionally to turn data and technology into relevant marketing outcomes. This position must be located in Bellevue, WA, New York, NY or Herndon, VA. This is not a remote role. This is a hybrid environment requiring at least 3 days a week in office. Job Responsibilities
Own the in-house programmatic media product roadmap and platform strategy , spearheading innovation initiatives to advance T-Mobile's digital advertising capabilities
Integrate AI-driven programmatic solutions
across key demand-side platforms to optimize targeting, bidding, and campaign performance
Lead data-driven forecasting and scenario planning
for programmatic investments, providing insights and predictive models with transparency to C-suite executives
Collaborate with cross-functional teams
- including analytics, finance, engineering, and campaign buying teams - to align programmatic strategies with business goals and ensure cohesive execution
Drive programmatic inventory strategy and execution , enforcing a highly controlled, quality-focused buying approach that includes: 100% use of Deal ID transactions for all programmatic deals
100% adherence to approved inclusion lists for inventory sources
100% of spend implemented via marketplace (PMP) deals
Handle direct publisher relationships
to secure premium inventory and support the media buying team's needs, serving as the primary liaison to key programmatic supply partners
Develop a shared SSP partnership strategy
in collaboration with T-Mobile's Advertising Solutions (T-Ads) team, aligning programmatic buy-side needs with the company's sell-side opportunities
Develop resourcing plans
for new programmatic product features or tools, supporting investments in technology improvements and securing vital participant support
Prepare and deliver executive-level presentations
on programmatic strategy, performance metrics, and innovation initiatives, engaging senior leadership and driving alignment
Education and Work Experience
Bachelor's degree in marketing, data analytics, or related field; MBA preferred
7+ years of experience in digital marketing or advertising, with a strong focus on programmatic media strategy, platform management, and innovation
Knowledge, Skills and Abilities
Deep expertise in programmatic advertising platforms (e.g., DV360, The Trade Desk, Amazon DSP) and a detailed understanding of the programmatic ecosystem, including deal structures and supply-side platforms
Proven experience integrating new technologies into advertising or media strategies
Exceptional analytical skills and experience with data-driven forecasting and return on investment analysis; able to interpret complex datasets and present actionable insights to executive participants
Excellent communication and collaboration abilities, with a track record of working optimally across teams and influencing without direct authority
Proven ability to craft arguments and drive product/technology initiatives from concept to implementation, operating as a high-impact individual contributor
Compensation and Benefits Base Pay Range: $97,800 - $176,400 Corporate Bonus Target: 20% The pay range above is the general base pay range for a successful candidate in the role. The actual pay will be based on factors such as location, qualifications, and experience. Additional Information
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic incentive based on role and performance. Some positions have additional bonuses. To find the pay range for this role by location, click here. Benefits: medical, dental, vision; 401(k); employee stock grants and purchase plan; PTO and holidays; parental and family leave; disability and life insurance; plus discounts and other programs. For details, see www.t-mobilebenefits.com. Never stop growing! We encourage career growth and value the drive to aim high. By applying for this opportunity, you are living our values. T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning employment are made without regard to protected characteristics. Reasonable accommodation is available on request at ApplicantAccommodation@t-mobile.com or 1-844-873-9500.
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