TP-Link
Overview
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Manager/Sr. Manager Product Marketing
role at
TP-Link We are seeking a technically inclined Manager or Sr. Manager Product Marketing to lead the execution of the worldwide Go-To-Market process for a category of products in either the Consumer Networking or Consumer Electronics business. You will lead a small team to prepare high quality marketing assets to support the Sales and Service teams for customers in the US and around the world. You will become an expert on your product category, analyze competitive offerings and conduct market research to identify opportunities. You will develop market strategies and collaborate with colleagues to execute worldwide product launches and marketing campaigns. You will contribute to the internal roadmap and product prioritization decisions in collaboration with Business Unit and Product Line Management leaders. Key Responsibilities
Lead and mentor a small team of Product Marketing Specialists in executing the Go-To-Market (GTM) strategy for a category of products. Support GTM leaders in developing the strategy and the MarComm team on execution. Create and ensure the on-time delivery of high-quality assets for the Sales and Service teams including collateral, sales presentations, packaging, and online content. Understand the needs of Sales, customers, and consumers, ensuring marketing messages and assets are tailored for each target. Collaborate with internal and external partners to ensure quality, on-budget, on-time delivery of campaigns and assets across channels. Partner with colleagues in Design to ensure packaging conveys the necessary messages and visuals to drive sales, is consistent with brand identity, and meets customer and channel partner needs. Act as a product expert in internal and external product communications including training sessions, sales meetings, trade shows, industry conferences, media briefings and press releases. Stay current on market dynamics and competitive offerings and communicate findings internally on a regular and on-demand basis. Participate in internal roadmap planning with Business Unit and Product Line Manager leadership. Requirements
BA/BS degree in Marketing/Business, Engineering, or a related field required; MBA or other advanced degree preferred. 5+ years of progressive experience in Marketing or Product Management, preferably in technology and ideally in the networking or consumer electronics industry. Prior experience leading a team of Product Marketing professionals preferred. Experience with multiple business models preferred (B2C, B2B2C, D2C). Demonstrated ability to identify target customers with proven success crafting appealing and impactful messaging for multiple audiences. Excellent written and verbal communication. Experienced with product presentations, product and solution video showcases, product training and industry interviews. Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality. Benefits
Salary Range: $120,000 - $200,000 Fully paid medical, dental, and vision insurance (partial coverage for dependents) Contributions to 401k funds 15 days accrued vacation 11 paid holidays Bi-annual pay increases Health and wellness benefits, including free gym membership Quarterly team-building events Free lunch Friday Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time. At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.
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Join to apply for the
Manager/Sr. Manager Product Marketing
role at
TP-Link We are seeking a technically inclined Manager or Sr. Manager Product Marketing to lead the execution of the worldwide Go-To-Market process for a category of products in either the Consumer Networking or Consumer Electronics business. You will lead a small team to prepare high quality marketing assets to support the Sales and Service teams for customers in the US and around the world. You will become an expert on your product category, analyze competitive offerings and conduct market research to identify opportunities. You will develop market strategies and collaborate with colleagues to execute worldwide product launches and marketing campaigns. You will contribute to the internal roadmap and product prioritization decisions in collaboration with Business Unit and Product Line Management leaders. Key Responsibilities
Lead and mentor a small team of Product Marketing Specialists in executing the Go-To-Market (GTM) strategy for a category of products. Support GTM leaders in developing the strategy and the MarComm team on execution. Create and ensure the on-time delivery of high-quality assets for the Sales and Service teams including collateral, sales presentations, packaging, and online content. Understand the needs of Sales, customers, and consumers, ensuring marketing messages and assets are tailored for each target. Collaborate with internal and external partners to ensure quality, on-budget, on-time delivery of campaigns and assets across channels. Partner with colleagues in Design to ensure packaging conveys the necessary messages and visuals to drive sales, is consistent with brand identity, and meets customer and channel partner needs. Act as a product expert in internal and external product communications including training sessions, sales meetings, trade shows, industry conferences, media briefings and press releases. Stay current on market dynamics and competitive offerings and communicate findings internally on a regular and on-demand basis. Participate in internal roadmap planning with Business Unit and Product Line Manager leadership. Requirements
BA/BS degree in Marketing/Business, Engineering, or a related field required; MBA or other advanced degree preferred. 5+ years of progressive experience in Marketing or Product Management, preferably in technology and ideally in the networking or consumer electronics industry. Prior experience leading a team of Product Marketing professionals preferred. Experience with multiple business models preferred (B2C, B2B2C, D2C). Demonstrated ability to identify target customers with proven success crafting appealing and impactful messaging for multiple audiences. Excellent written and verbal communication. Experienced with product presentations, product and solution video showcases, product training and industry interviews. Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality. Benefits
Salary Range: $120,000 - $200,000 Fully paid medical, dental, and vision insurance (partial coverage for dependents) Contributions to 401k funds 15 days accrued vacation 11 paid holidays Bi-annual pay increases Health and wellness benefits, including free gym membership Quarterly team-building events Free lunch Friday Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time. At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.
#J-18808-Ljbffr