Cresco Labs
Overview
Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our mission is to normalize and professionalize cannabis through our passionate employees, with a focus on Social Equity and Educational Development (SEED).
If you're interested in joining our mission, explore this opportunity: JOB SUMMARY We are seeking a highly organized and detail-oriented Associate Manager of Marketing Operations to support the execution of marketing processes, asset management, and field team enablement. This role will be responsible for maintaining marketing tools and databases, adapting materials for state-specific compliance, and assisting with eCommerce updates. Additionally, the Associate Manager will coordinate vendor relationships, facilitate asset distribution, and support new marketing initiatives. The ideal candidate is proactive, thrives in a fast-paced environment, and has strong communication and organizational skills to ensure seamless collaboration across teams. CORE JOB DUTIES Maintain and update creative asset database to ensure accessibility for field teams. Adapt marketing materials to align with state-specific compliance and regulatory requirements. Collaborate with Retail teams to develop brand-led creative briefs and ensure localized relevance. Manage product listings, execute content updates, and support brand teams in maintaining accurate menu presence. Ensure field teams have the necessary marketing assets and tools for execution via monthly communication platform distribution. Maintain and update the marketing tool order portal to ensure seamless access to materials. Support partner relationships by assisting with asset distribution and ensuring timely delivery of materials. Assist in the execution of new marketing operations initiatives, promotional campaigns, and system improvements. REQUIRED EXPERIENCE, EDUCATION AND SKILLS Bachelor's degree required. 2+ years of experience in marketing operations, field marketing, or related field. Experience working in a highly regulated industry (e.g., cannabis, alcohol, pharmaceuticals) is a plus. Familiarity with managing marketing assets, vendor coordination, or field marketing support. Hands-on experience with marketing tools, asset management systems, or eCommerce platforms preferred. Experience collaborating with cross-functional teams (e.g., brand, sales, retail) to execute marketing initiatives. Strong organizational skills with attention to detail and ability to manage multiple tasks. Ability to adapt marketing materials for compliance and regional needs. Basic understanding of marketing workflows, asset distribution, and vendor coordination. Proficiency in digital asset management systems, and eCommerce tools. Strong communication and collaboration skills to support internal teams and external partners. Problem-solving mindset with the ability to improve processes and support marketing initiatives. Acts with a clear sense of ownership and accountability. Ability to work in a fast-paced, evolving environment while maintaining attention to detail. Genuine interest in and passion for the cannabis industry is required. BENEFITS Cresco Labs offers a comprehensive benefits package including major medical, dental and vision insurance, 401(k) with match, FSA/HSA programs, LTD/STD options, life insurance, and AD&D. Eligible employees may receive paid holidays and paid time off, discretionary bonuses, stock options, and participation in our employee discount program. Benefits eligibility may vary by role, location, or employment type. ADDITIONAL REQUIREMENTS Must be 21 years of age or older to apply. Must comply with all legal or company regulations for working in the industry. Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. California Consumer Privacy Act (CCPA) Notice to Applicants and security notices are provided to applicants where applicable. For questions, contact the recruiter during the interview process.
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Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our mission is to normalize and professionalize cannabis through our passionate employees, with a focus on Social Equity and Educational Development (SEED).
If you're interested in joining our mission, explore this opportunity: JOB SUMMARY We are seeking a highly organized and detail-oriented Associate Manager of Marketing Operations to support the execution of marketing processes, asset management, and field team enablement. This role will be responsible for maintaining marketing tools and databases, adapting materials for state-specific compliance, and assisting with eCommerce updates. Additionally, the Associate Manager will coordinate vendor relationships, facilitate asset distribution, and support new marketing initiatives. The ideal candidate is proactive, thrives in a fast-paced environment, and has strong communication and organizational skills to ensure seamless collaboration across teams. CORE JOB DUTIES Maintain and update creative asset database to ensure accessibility for field teams. Adapt marketing materials to align with state-specific compliance and regulatory requirements. Collaborate with Retail teams to develop brand-led creative briefs and ensure localized relevance. Manage product listings, execute content updates, and support brand teams in maintaining accurate menu presence. Ensure field teams have the necessary marketing assets and tools for execution via monthly communication platform distribution. Maintain and update the marketing tool order portal to ensure seamless access to materials. Support partner relationships by assisting with asset distribution and ensuring timely delivery of materials. Assist in the execution of new marketing operations initiatives, promotional campaigns, and system improvements. REQUIRED EXPERIENCE, EDUCATION AND SKILLS Bachelor's degree required. 2+ years of experience in marketing operations, field marketing, or related field. Experience working in a highly regulated industry (e.g., cannabis, alcohol, pharmaceuticals) is a plus. Familiarity with managing marketing assets, vendor coordination, or field marketing support. Hands-on experience with marketing tools, asset management systems, or eCommerce platforms preferred. Experience collaborating with cross-functional teams (e.g., brand, sales, retail) to execute marketing initiatives. Strong organizational skills with attention to detail and ability to manage multiple tasks. Ability to adapt marketing materials for compliance and regional needs. Basic understanding of marketing workflows, asset distribution, and vendor coordination. Proficiency in digital asset management systems, and eCommerce tools. Strong communication and collaboration skills to support internal teams and external partners. Problem-solving mindset with the ability to improve processes and support marketing initiatives. Acts with a clear sense of ownership and accountability. Ability to work in a fast-paced, evolving environment while maintaining attention to detail. Genuine interest in and passion for the cannabis industry is required. BENEFITS Cresco Labs offers a comprehensive benefits package including major medical, dental and vision insurance, 401(k) with match, FSA/HSA programs, LTD/STD options, life insurance, and AD&D. Eligible employees may receive paid holidays and paid time off, discretionary bonuses, stock options, and participation in our employee discount program. Benefits eligibility may vary by role, location, or employment type. ADDITIONAL REQUIREMENTS Must be 21 years of age or older to apply. Must comply with all legal or company regulations for working in the industry. Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. California Consumer Privacy Act (CCPA) Notice to Applicants and security notices are provided to applicants where applicable. For questions, contact the recruiter during the interview process.
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