New York Power Authority
Senior Director, Integrated Media & Marketing
New York Power Authority, White Plains, New York, United States
Overview
The Sr. Director of Integrated Media and Marketing will bring greater attention to the Power Authority's Vision 2030 Strategic Priorities through targeted media, marketing, and public engagement campaigns in communities across New York State. This role involves developing and executing a comprehensive Integrated Marketing & Media Relations strategy that aligns with NYPA's mission, vision, values, and business objectives. The director will serve as the primary liaison to external partners, stakeholders, and media, promoting NYPA's initiatives to the press and public. Additionally, they will lead and mentor a team of professionals, execute crisis communications and issues management plans, and ensure consistent, positive messaging regarding NYPA's contributions to New York State.
Responsibilities
Develop and execute an integrated Marketing & Media Relations strategy that aligns with NYPA's mission, vision, values, and business objectives, ensuring clear articulation of state priorities
Serve as the primary liaison to external partners, media, and stakeholders, promoting NYPA's initiatives and activities to the press and public
Lead and mentor a team of Integrated Marketing & Media Relations professionals, fostering a culture of accuracy, clarity, collaboration, and integration across NYPA
Collaborate with senior leadership to develop and disseminate consistent, positive messaging regarding NYPA's contributions to New York State
Oversee all aspects of media relations, including crisis communications and issues management planning, ensuring effective handling of sensitive situations
Manage the collection, analysis, and distribution of research materials, press clips, follow-up reports, and other relevant documentation
Serve as the primary spokesperson for media inquiries, maintaining a strong public presence and ensuring accurate representation of NYPA
Ensure the accuracy and currency of all media lists, and cultivate strong relationships with media professionals to enhance NYPA's media presence
Knowledge, Skills and Abilities
Mastery of NYPA's mission, vision, values, and extensive operations, with a deep understanding of the electric utility and energy industry
Strong strategic planning, writing, editing, persuasion, and collaboration skills, with the ability to communicate complex issues effectively
Demonstrated leadership skills with a focus on team development, employee growth, morale, and transparency
Ability to adapt to changing priorities and work effectively under deadline pressure
Persuasive in negotiating communications approaches and solutions, with the ability to adapt style to fit various situations and audiences
Extensive experience in managing an integrated marketing & media relations team within a larger communications business unit
Proven ability to work effectively with members of the news media, state agencies, and utility industry organizations, with a strong network of media contacts
Highly focused and flexible, with a commitment to achieving the best outcomes based on client needs and communications best practices
Team player who puts a high premium on collaboration, creating a positive environment and forging strong relationships
Strong skills in media monitoring platforms such as Meltwater, strong Microsoft Office programs including Excel, Word, PowerPoint, Outlook
Education, Experience and Certifications
Bachelor's degree required in Marketing, Journalism, Communications, Public Relations, or a related field
Master's degree is preferred
Minimum of 10 years of experience in related field, with at least 3 years in a management or leadership role
Experience with digital communications and marketing tools and platforms, including CRM, generative AI, sentiment analysis, SEO analytics, marketing automation and digital advertising strongly preferred
Proven media contacts and successful media placements
Experience in crisis communications within a "crisis management team" in an organization
Experience as a communicator in the electric utility industry preferred
Physical Requirements Approximately 10% travel
The New York Power Authority is committed to providing fair, competitive, and market-informed compensation. The estimated salary range for this position is: $175,000-$225,000. The salary offered will be determined based on the successful candidates' relevant experience, knowledge, skills, and abilities.
The New York Power Authority and Canal Corporation believes that diversity, equity, and inclusion drive our success, and we encourage women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents and veterans to apply. As an equal opportunity employer, NYPA/Canals is committed to building inclusive, innovative work environments with employees who reflect communities across New York and enthusiastically serve them. We proudly celebrate diversity and do not discriminate based on race/color, creed/religion, national origin, citizenship or immigration status, age, disability, military status, gender/sex, sexual orientation, gender identity/expression, pregnancy and related conditions, familial/marital status, domestic violence victim status, predisposing genetic characteristics, arrest/criminal conviction record or any other category protected by law.
NYPA/Canals will also provide reasonable accommodations during the hiring process related to candidates' disabilities, pregnancy-related conditions, religious observances/practices and/or domestic violence concerns. To request an accommodation, please email accessibility@nypa.gov
#J-18808-Ljbffr
The Sr. Director of Integrated Media and Marketing will bring greater attention to the Power Authority's Vision 2030 Strategic Priorities through targeted media, marketing, and public engagement campaigns in communities across New York State. This role involves developing and executing a comprehensive Integrated Marketing & Media Relations strategy that aligns with NYPA's mission, vision, values, and business objectives. The director will serve as the primary liaison to external partners, stakeholders, and media, promoting NYPA's initiatives to the press and public. Additionally, they will lead and mentor a team of professionals, execute crisis communications and issues management plans, and ensure consistent, positive messaging regarding NYPA's contributions to New York State.
Responsibilities
Develop and execute an integrated Marketing & Media Relations strategy that aligns with NYPA's mission, vision, values, and business objectives, ensuring clear articulation of state priorities
Serve as the primary liaison to external partners, media, and stakeholders, promoting NYPA's initiatives and activities to the press and public
Lead and mentor a team of Integrated Marketing & Media Relations professionals, fostering a culture of accuracy, clarity, collaboration, and integration across NYPA
Collaborate with senior leadership to develop and disseminate consistent, positive messaging regarding NYPA's contributions to New York State
Oversee all aspects of media relations, including crisis communications and issues management planning, ensuring effective handling of sensitive situations
Manage the collection, analysis, and distribution of research materials, press clips, follow-up reports, and other relevant documentation
Serve as the primary spokesperson for media inquiries, maintaining a strong public presence and ensuring accurate representation of NYPA
Ensure the accuracy and currency of all media lists, and cultivate strong relationships with media professionals to enhance NYPA's media presence
Knowledge, Skills and Abilities
Mastery of NYPA's mission, vision, values, and extensive operations, with a deep understanding of the electric utility and energy industry
Strong strategic planning, writing, editing, persuasion, and collaboration skills, with the ability to communicate complex issues effectively
Demonstrated leadership skills with a focus on team development, employee growth, morale, and transparency
Ability to adapt to changing priorities and work effectively under deadline pressure
Persuasive in negotiating communications approaches and solutions, with the ability to adapt style to fit various situations and audiences
Extensive experience in managing an integrated marketing & media relations team within a larger communications business unit
Proven ability to work effectively with members of the news media, state agencies, and utility industry organizations, with a strong network of media contacts
Highly focused and flexible, with a commitment to achieving the best outcomes based on client needs and communications best practices
Team player who puts a high premium on collaboration, creating a positive environment and forging strong relationships
Strong skills in media monitoring platforms such as Meltwater, strong Microsoft Office programs including Excel, Word, PowerPoint, Outlook
Education, Experience and Certifications
Bachelor's degree required in Marketing, Journalism, Communications, Public Relations, or a related field
Master's degree is preferred
Minimum of 10 years of experience in related field, with at least 3 years in a management or leadership role
Experience with digital communications and marketing tools and platforms, including CRM, generative AI, sentiment analysis, SEO analytics, marketing automation and digital advertising strongly preferred
Proven media contacts and successful media placements
Experience in crisis communications within a "crisis management team" in an organization
Experience as a communicator in the electric utility industry preferred
Physical Requirements Approximately 10% travel
The New York Power Authority is committed to providing fair, competitive, and market-informed compensation. The estimated salary range for this position is: $175,000-$225,000. The salary offered will be determined based on the successful candidates' relevant experience, knowledge, skills, and abilities.
The New York Power Authority and Canal Corporation believes that diversity, equity, and inclusion drive our success, and we encourage women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents and veterans to apply. As an equal opportunity employer, NYPA/Canals is committed to building inclusive, innovative work environments with employees who reflect communities across New York and enthusiastically serve them. We proudly celebrate diversity and do not discriminate based on race/color, creed/religion, national origin, citizenship or immigration status, age, disability, military status, gender/sex, sexual orientation, gender identity/expression, pregnancy and related conditions, familial/marital status, domestic violence victim status, predisposing genetic characteristics, arrest/criminal conviction record or any other category protected by law.
NYPA/Canals will also provide reasonable accommodations during the hiring process related to candidates' disabilities, pregnancy-related conditions, religious observances/practices and/or domestic violence concerns. To request an accommodation, please email accessibility@nypa.gov
#J-18808-Ljbffr