Cannabis Company
Digital Marketing Specialist New Chicago, Illinois, United States
Cannabis Company, Chicago, Illinois, United States, 60290
We're seeking a qualified Digital Marketing Specialist with a strong focus on digital marketing activations across paid search, paid social, and programmatic media channels. The ideal candidate will be adept in crafting and executing paid media campaigns that enhance brand visibility, engage customers, and drive sales, all within the cannabis industry's regulatory framework.
Responsibilities
Develop, activate, monitor, and optimize campaigns across paid search, paid social, and programmatic channels to meet or exceed KPIs such as ROAS, CPA, and CVR Serve as a programmatic subject matter expert, advising on best practices in buying strategies, creative, data integration, measurement, and optimizations to maximize campaign performance Regularly monitor, analyze, and report on campaign performance, using data to inform strategic decisions and improve results Partner with creative teams for high-impact ad creatives and landing pages Work closely with our Sr. Digital Marketing Specialist and collaborate with market leaders to gain insights for crafting market-specific campaigns Conduct A/B testing and other optimization strategies for campaign improvements Build and maintain relationships with digital media vendors and platforms Ensure compliance with cannabis industry regulations in all digital marketing activities Stay informed about industry trends, competitor strategies, and digital marketing advancements Qualifications
3+ years of hands-on experience in digital marketing (agency environment preferred), with proven success managing paid social, paid search, and programmatic campaigns Proficient with digital marketing tools and platforms (e.g., Google/Bing Search Ads, Meta/Instagram Ads, DSPs, Mix panel, Unbounce) Strong analytical skills, including experience with reporting and data analysis Excellent communication and teamwork abilities Adaptability in a fast-paced, evolving industry Bachelor's degree in marketing, business, or related field is preferred but not required Additional Requirements
Must pass any and all required background checks Must be and remain compliant with all legal or company regulations for working in the industry Must be a minimum of 21 years of age #LI-HYBRID The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance. Green Thumb Pay Range $65,000 - $80,000 USD Voluntary Demographic Questions
For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. How would you describe your gender identity? Select... Select... How would you describe your racial/ethnic background? Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities including mobility, communication (seeing, hearing, speaking), learning? Select... Are you a protected veteran or active member of the United States Armed Forces? Select...
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Develop, activate, monitor, and optimize campaigns across paid search, paid social, and programmatic channels to meet or exceed KPIs such as ROAS, CPA, and CVR Serve as a programmatic subject matter expert, advising on best practices in buying strategies, creative, data integration, measurement, and optimizations to maximize campaign performance Regularly monitor, analyze, and report on campaign performance, using data to inform strategic decisions and improve results Partner with creative teams for high-impact ad creatives and landing pages Work closely with our Sr. Digital Marketing Specialist and collaborate with market leaders to gain insights for crafting market-specific campaigns Conduct A/B testing and other optimization strategies for campaign improvements Build and maintain relationships with digital media vendors and platforms Ensure compliance with cannabis industry regulations in all digital marketing activities Stay informed about industry trends, competitor strategies, and digital marketing advancements Qualifications
3+ years of hands-on experience in digital marketing (agency environment preferred), with proven success managing paid social, paid search, and programmatic campaigns Proficient with digital marketing tools and platforms (e.g., Google/Bing Search Ads, Meta/Instagram Ads, DSPs, Mix panel, Unbounce) Strong analytical skills, including experience with reporting and data analysis Excellent communication and teamwork abilities Adaptability in a fast-paced, evolving industry Bachelor's degree in marketing, business, or related field is preferred but not required Additional Requirements
Must pass any and all required background checks Must be and remain compliant with all legal or company regulations for working in the industry Must be a minimum of 21 years of age #LI-HYBRID The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance. Green Thumb Pay Range $65,000 - $80,000 USD Voluntary Demographic Questions
For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. How would you describe your gender identity? Select... Select... How would you describe your racial/ethnic background? Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities including mobility, communication (seeing, hearing, speaking), learning? Select... Are you a protected veteran or active member of the United States Armed Forces? Select...
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