Beauty Co-Lab
Director, Business Analytics New Chicago; Los Angeles; New York
Beauty Co-Lab, New York, New York, us, 10261
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.
Responsibilities
External facing responsibilities
Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position. Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques. Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization. Lead the measurement plan development and execution. Anticipate client’s needs and proactively develop solutions to address them. Ensure timely follow through on all scheduled and ad hoc deliverables. Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques. Recommend and implement research that will aid in the consumer insight gathering and strategic process. Identify opportunities to continuously improve processes. Lead, mentor and train managers and ADs. Contribute to the consumer segmentation and audience identification/exploration processes. Design tests to measure the incremental impact of media on business outcomes. Provide ad hoc support to the clients to solve broad strategic marketing problems. Internal facing responsibilities
Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams. Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization. Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills. Required Skills
Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data). Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development. Expertise in audience-based marketing and data-driven advertising. Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution. Proven leadership ability and strong, impactful client relationship experience. Stellar communication and presentation skills: articulate, engaging and straightforward – and, above all, can effectively translate unstructured business solutions into innovative customer marketing programs. Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing). Education and Experience
A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting. Knowledge of agency-side media campaign planning and execution process is desirable, but not required. Compensation Range $125,000 - $215,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. The number of in-office days may be adjusted over time based on business needs. Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to a voluntary self-identification survey. Completion is voluntary and confidential. The information is used to measure equal employment opportunity efforts and will not affect hiring decisions. Omnicom Media Group US H&S is an equal employment opportunity employer. We do not discriminate on the basis of protected status under applicable law.
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External facing responsibilities
Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position. Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques. Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization. Lead the measurement plan development and execution. Anticipate client’s needs and proactively develop solutions to address them. Ensure timely follow through on all scheduled and ad hoc deliverables. Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques. Recommend and implement research that will aid in the consumer insight gathering and strategic process. Identify opportunities to continuously improve processes. Lead, mentor and train managers and ADs. Contribute to the consumer segmentation and audience identification/exploration processes. Design tests to measure the incremental impact of media on business outcomes. Provide ad hoc support to the clients to solve broad strategic marketing problems. Internal facing responsibilities
Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams. Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization. Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills. Required Skills
Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data). Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development. Expertise in audience-based marketing and data-driven advertising. Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution. Proven leadership ability and strong, impactful client relationship experience. Stellar communication and presentation skills: articulate, engaging and straightforward – and, above all, can effectively translate unstructured business solutions into innovative customer marketing programs. Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing). Education and Experience
A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting. Knowledge of agency-side media campaign planning and execution process is desirable, but not required. Compensation Range $125,000 - $215,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. The number of in-office days may be adjusted over time based on business needs. Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to a voluntary self-identification survey. Completion is voluntary and confidential. The information is used to measure equal employment opportunity efforts and will not affect hiring decisions. Omnicom Media Group US H&S is an equal employment opportunity employer. We do not discriminate on the basis of protected status under applicable law.
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