Warner Bros. Discovery
Overview
CNN Sales, Director role at Warner Bros. Discovery, Washington, DC. This is an opportunity to sell across one of the world’s most trusted brands in journalism, with a portfolio that spans linear, digital, audio, social, branded content, and emerging platforms. The DC Sales Director role isn’t about maintaining the status quo—it’s about growth. You’ll prospect new clients, expand existing relationships, and craft innovative, multi-platform solutions that deliver measurable value for advertisers and fuel CNN’s business. Core Responsibilities
Monetize the CNN Ecosystem: Build creative advertising solutions for our partners across CNN’s full wingspan - linear, digital, audio, social, branded content, events, and newsletters. Drive Growth: Prospect relentlessly and close new business, especially in underdeveloped or high-potential categories. Grow existing business through account planning and retention strategies. Expand Partnerships: Go client-direct to deepen relationships with new and current clients - manage existing agency relationships to grow revenue and share of wallet Collaborate to Win: Partner with strategy, research, branded content, production, and editorial teams to deliver bespoke solutions. Lead in Market: Thrive in the competitive news category by operating with urgency, creativity, and persistence. Success Profile
Passionate: Believes in CNN’s legacy as a brand, believes in the mission of journalism, and is able to translate that to the marketplace. Results-Driven: Consistently deliver against sales goals and thrive in a fast-paced environment. Client-Focused: Able to communicate CNN’s value proposition and communicate our vision and opportunities effectively. Strategic & Creative: Skilled at developing fresh narratives and solutions that address client needs - whilst combatting the narrative of ’news aversion’ Polished Communicator: Confident, clear, and persuasive with strong instincts. Collaborative: A team player who works seamlessly across functions to deliver integrated, high-impact campaigns. Adaptable: Embraces change, feedback, and new opportunities for growth. Proactive: Self-starter, who consistently ‘beats’ the RFP with upstream conversations - assessing client objectives/needs, and delivering CNN solutions Qualifications
Experienced Media Professional with Public Affairs Experience Thrives at the intersection of News and Policy Extensive network of relationships at DC agencies and clients with the advocacy and public affairs space Crisp and succinct understanding of Washington power centers, advocacy, nonprofit and public affairs sector Ability to serve as brand ambassador in Washington for CNN, attending events, hosting dinners and convening. Identify and pursue opportunities and market trends needed in Washington to maximize CNN’s impact Modern understanding of competitive landscape and has pulse on DC advertising industry Expectations
Exceed quarterly and annual revenue targets. Conduct 10+ quality client engagements per week. Deliver clear, strategic account plans with measurable growth milestones. Build trusted, long-term partnerships with leading advertisers and agencies. Position CNN as the premiere partner of choice for advertisers in the news category. Compensation and Benefits
In compliance with local law, compensation is disclosed where required. Pay Range: $122,486.00 - $227,474.00 salary per year. Base pay is one component of Warner Bros. Discovery’s total compensation package. Actual salaries vary based on market data, location, skill set, experience, and performance. Pay may include annual bonuses, incentives, and program-specific awards. Benefits include health insurance, wellness programs, life and disability insurance, retirement savings, paid holidays and sick time and vacation. Seniority level: Mid-Senior level Employment type: Full-time Job function: Sales and Business Development Industries: Entertainment Providers Why Join Us
At CNN, you’ll be part of a team redefining the future of news and advertising. We combine trusted journalism with innovative storytelling and technology to help brands connect with audiences at scale. If you’re driven, creative, and ready to make an impact in one of the most influential media companies in the world, we’d love to hear from you. How We Get Things Done
This last bit is probably the most important. Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with insights from the team on what they mean and how they show up in their day to day. Championing Inclusion at WBD
Warner Bros. Discovery embraces a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means we consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, disability, and other protected categories. If you require adjustments or accommodations during the application process, visit our accessibility page for instructions to submit your request. Pay ranges for roles in locations where legally required may be disclosed. Actual salaries vary by market data, location, skill set, experience, and performance. Base pay is part of total compensation. Benefits include health coverage, wellness, retirement, and paid time off.
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CNN Sales, Director role at Warner Bros. Discovery, Washington, DC. This is an opportunity to sell across one of the world’s most trusted brands in journalism, with a portfolio that spans linear, digital, audio, social, branded content, and emerging platforms. The DC Sales Director role isn’t about maintaining the status quo—it’s about growth. You’ll prospect new clients, expand existing relationships, and craft innovative, multi-platform solutions that deliver measurable value for advertisers and fuel CNN’s business. Core Responsibilities
Monetize the CNN Ecosystem: Build creative advertising solutions for our partners across CNN’s full wingspan - linear, digital, audio, social, branded content, events, and newsletters. Drive Growth: Prospect relentlessly and close new business, especially in underdeveloped or high-potential categories. Grow existing business through account planning and retention strategies. Expand Partnerships: Go client-direct to deepen relationships with new and current clients - manage existing agency relationships to grow revenue and share of wallet Collaborate to Win: Partner with strategy, research, branded content, production, and editorial teams to deliver bespoke solutions. Lead in Market: Thrive in the competitive news category by operating with urgency, creativity, and persistence. Success Profile
Passionate: Believes in CNN’s legacy as a brand, believes in the mission of journalism, and is able to translate that to the marketplace. Results-Driven: Consistently deliver against sales goals and thrive in a fast-paced environment. Client-Focused: Able to communicate CNN’s value proposition and communicate our vision and opportunities effectively. Strategic & Creative: Skilled at developing fresh narratives and solutions that address client needs - whilst combatting the narrative of ’news aversion’ Polished Communicator: Confident, clear, and persuasive with strong instincts. Collaborative: A team player who works seamlessly across functions to deliver integrated, high-impact campaigns. Adaptable: Embraces change, feedback, and new opportunities for growth. Proactive: Self-starter, who consistently ‘beats’ the RFP with upstream conversations - assessing client objectives/needs, and delivering CNN solutions Qualifications
Experienced Media Professional with Public Affairs Experience Thrives at the intersection of News and Policy Extensive network of relationships at DC agencies and clients with the advocacy and public affairs space Crisp and succinct understanding of Washington power centers, advocacy, nonprofit and public affairs sector Ability to serve as brand ambassador in Washington for CNN, attending events, hosting dinners and convening. Identify and pursue opportunities and market trends needed in Washington to maximize CNN’s impact Modern understanding of competitive landscape and has pulse on DC advertising industry Expectations
Exceed quarterly and annual revenue targets. Conduct 10+ quality client engagements per week. Deliver clear, strategic account plans with measurable growth milestones. Build trusted, long-term partnerships with leading advertisers and agencies. Position CNN as the premiere partner of choice for advertisers in the news category. Compensation and Benefits
In compliance with local law, compensation is disclosed where required. Pay Range: $122,486.00 - $227,474.00 salary per year. Base pay is one component of Warner Bros. Discovery’s total compensation package. Actual salaries vary based on market data, location, skill set, experience, and performance. Pay may include annual bonuses, incentives, and program-specific awards. Benefits include health insurance, wellness programs, life and disability insurance, retirement savings, paid holidays and sick time and vacation. Seniority level: Mid-Senior level Employment type: Full-time Job function: Sales and Business Development Industries: Entertainment Providers Why Join Us
At CNN, you’ll be part of a team redefining the future of news and advertising. We combine trusted journalism with innovative storytelling and technology to help brands connect with audiences at scale. If you’re driven, creative, and ready to make an impact in one of the most influential media companies in the world, we’d love to hear from you. How We Get Things Done
This last bit is probably the most important. Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with insights from the team on what they mean and how they show up in their day to day. Championing Inclusion at WBD
Warner Bros. Discovery embraces a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means we consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, disability, and other protected categories. If you require adjustments or accommodations during the application process, visit our accessibility page for instructions to submit your request. Pay ranges for roles in locations where legally required may be disclosed. Actual salaries vary by market data, location, skill set, experience, and performance. Base pay is part of total compensation. Benefits include health coverage, wellness, retirement, and paid time off.
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