Gorilla Energy Drink
Brand Team Lead - Minneapolis Market
Gorilla Energy Drink, Minneapolis, Minnesota, United States, 55400
ABOUT THE ROLE
We're looking for a dynamic, results-driven Team Lead to manage our Bay Area market for Gorilla Energy, with a strong emphasis on connecting with the region's diverse skateboarding scene, combat sports community, outdoor enthusiasts, and blue-collar/construction worker communities.
This part-time role (approximately 29 hours per week) requires someone who can build and manage a team, develop strategic marketing initiatives, and establish a strong brand presence throughout San Francisco, Oakland, San Jose, Vallejo, and surrounding communities.
ABOUT GORILLA ENERGY Gorilla delivers great-tasting energy drinks packed with functional benefits—fueling the next generation of doers and risk-takers determined to make their mark. Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins—all working together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors: Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry.
KEY RESPONSIBILITIES
Create comprehensive market schedules and manage implementation of all marketing initiatives
Develop and execute both short-term and long-term market strategies across the Bay Area's diverse neighborhoods
Lead guerrilla marketing efforts in high-value locations including skate parks (SoMa West, Lake Cunningham, Town Park), tech company campuses, construction sites, trade schools, community colleges, universities, outdoor recreation areas, and fitness centers
Build and maintain relationships with local skaters, skateboarding teams, tech workers, skate shops, skating influencers, fitness professionals, businesses, blue-collar workers, university students, and outdoor enthusiasts
Target key Bay Area neighborhoods including SoMa, Mission District, Oakland Downtown, East Oakland, San Jose Downtown, Santana Row, North Beach, Berkeley, Richmond District, Vallejo Downtown, and Mare Island
Identify and capitalize on event opportunities including skateboarding competitions, amateur skate events, tech meetups, Stanford/UC Berkeley/San Jose State events, community college campuses, farmers markets, Vallejo/Oakland street festivals, and the Bay Area's vibrant cultural scene
Educate potential customers about what makes Gorilla Energy different from competitors
TEAM MANAGEMENT
Source, interview, and onboard Brand Ambassadors (BAs)
Ensure all team members complete required background check
Manage a team of W2 Brand Ambassadors
Train team members on Gorilla Energy product knowledge
Schedule and manage team activities effectively across the Bay Area's diverse communities
INVENTORY & EQUIPMENT MANAGEMENT
Manage and organize storage unit for product and promotional materials
Monitor and help maintain inventory levels at local storage unit
Coordinate restock of product and promotional items
Maintain equipment in good working order in the Bay Area's variable climate conditions
Ensure proper storage and handling of all company assets
REPORTING & COMMUNICATION
Maintain detailed documentation of all market activities
Create and maintain an active schedule of events
Create comprehensive recaps after events
Report on market performance and provide strategic recommendations
Communicate effectively with company leadership and your BA team
QUALIFICATIONS
2+ years of experience in marketing, event management, or team leadership
Strong understanding of the Bay Area market and its diverse communities
Excellent networking and relationship-building skills
Proven ability to develop and execute marketing strategies
Experience managing teams in a fast-paced environment
Valid driver's license with clean driving record
Knowledge of energy drink market and consumer trends
Ability to navigate throughout the Bay Area and work across multiple cities
PREFERRED EXPERIENCE
Strong connections within the Bay Area skateboarding community
Existing relationships within Bay Area tech companies, universities, and community colleges
Experience with guerrilla marketing campaigns targeting skate culture and diverse communities
Background in skateboarding, skating events, fitness, sports, tech, trades, or related industries
Knowledge of Stanford, UC Berkeley, San Jose State, SF State, Laney College, City College of SF, and other educational institutions
Event planning and coordination experience
Beverage or CPG marketing experience
Familiarity with the Bay Area's unique neighborhoods and diverse communities
Experience with Bay Area events including Outside Lands, Folsom Street Fair, Chinese New Year Parade, Oakland First Fridays, and Vallejo Waterfront Weekend
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This part-time role (approximately 29 hours per week) requires someone who can build and manage a team, develop strategic marketing initiatives, and establish a strong brand presence throughout San Francisco, Oakland, San Jose, Vallejo, and surrounding communities.
ABOUT GORILLA ENERGY Gorilla delivers great-tasting energy drinks packed with functional benefits—fueling the next generation of doers and risk-takers determined to make their mark. Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins—all working together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors: Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry.
KEY RESPONSIBILITIES
Create comprehensive market schedules and manage implementation of all marketing initiatives
Develop and execute both short-term and long-term market strategies across the Bay Area's diverse neighborhoods
Lead guerrilla marketing efforts in high-value locations including skate parks (SoMa West, Lake Cunningham, Town Park), tech company campuses, construction sites, trade schools, community colleges, universities, outdoor recreation areas, and fitness centers
Build and maintain relationships with local skaters, skateboarding teams, tech workers, skate shops, skating influencers, fitness professionals, businesses, blue-collar workers, university students, and outdoor enthusiasts
Target key Bay Area neighborhoods including SoMa, Mission District, Oakland Downtown, East Oakland, San Jose Downtown, Santana Row, North Beach, Berkeley, Richmond District, Vallejo Downtown, and Mare Island
Identify and capitalize on event opportunities including skateboarding competitions, amateur skate events, tech meetups, Stanford/UC Berkeley/San Jose State events, community college campuses, farmers markets, Vallejo/Oakland street festivals, and the Bay Area's vibrant cultural scene
Educate potential customers about what makes Gorilla Energy different from competitors
TEAM MANAGEMENT
Source, interview, and onboard Brand Ambassadors (BAs)
Ensure all team members complete required background check
Manage a team of W2 Brand Ambassadors
Train team members on Gorilla Energy product knowledge
Schedule and manage team activities effectively across the Bay Area's diverse communities
INVENTORY & EQUIPMENT MANAGEMENT
Manage and organize storage unit for product and promotional materials
Monitor and help maintain inventory levels at local storage unit
Coordinate restock of product and promotional items
Maintain equipment in good working order in the Bay Area's variable climate conditions
Ensure proper storage and handling of all company assets
REPORTING & COMMUNICATION
Maintain detailed documentation of all market activities
Create and maintain an active schedule of events
Create comprehensive recaps after events
Report on market performance and provide strategic recommendations
Communicate effectively with company leadership and your BA team
QUALIFICATIONS
2+ years of experience in marketing, event management, or team leadership
Strong understanding of the Bay Area market and its diverse communities
Excellent networking and relationship-building skills
Proven ability to develop and execute marketing strategies
Experience managing teams in a fast-paced environment
Valid driver's license with clean driving record
Knowledge of energy drink market and consumer trends
Ability to navigate throughout the Bay Area and work across multiple cities
PREFERRED EXPERIENCE
Strong connections within the Bay Area skateboarding community
Existing relationships within Bay Area tech companies, universities, and community colleges
Experience with guerrilla marketing campaigns targeting skate culture and diverse communities
Background in skateboarding, skating events, fitness, sports, tech, trades, or related industries
Knowledge of Stanford, UC Berkeley, San Jose State, SF State, Laney College, City College of SF, and other educational institutions
Event planning and coordination experience
Beverage or CPG marketing experience
Familiarity with the Bay Area's unique neighborhoods and diverse communities
Experience with Bay Area events including Outside Lands, Folsom Street Fair, Chinese New Year Parade, Oakland First Fridays, and Vallejo Waterfront Weekend
#J-18808-Ljbffr