Sony Interactive Entertainment
Sr. Analyst, Strategic Analytics
Sony Interactive Entertainment, San Mateo, California, United States, 94409
Overview
Senior Analyst, Strategic Analytics San Mateo, CA / Hybrid PlayStation isn’t just the Best Place to Play - it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. Role and focus
As a
Senior Analyst
on the Commercial Analytics Team, you will drive strategic, data-led projects that fuel growth across Global Marketing, Sales, and Business Operations (GMSBO), with a primary focus on the PlayStation Direct D2C business. You’ll analyze conversion funnels, assess console, accessory, and bundle performance, and measure the impact of promotional campaigns. This cross-functional role partners closely with senior stakeholders to deliver clear, actionable insights through data storytelling. You’ll also help expand data capabilities by integrating new data sources, coding business rules, and developing metrics that address key business challenges. E-commerce and D2C experience is strongly preferred. What you will be doing
Act as an Analytics Business Partner, collaborating with senior stakeholders to deliver insights that inform strategic and tactical decisions. Lead the analytics and reporting strategy, building processes, business rhythms, and frameworks to drive growth. Define reporting objectives and performance insights in partnership with cross-functional teams, piloting scalable solutions and partnering with reporting teams to enable self-service reporting. Translate analyses into business implications, linking insights directly to commercial outcomes. Present high-quality, actionable insights and recommendations to technical, non-technical, and senior audiences. Represent Strategic Analytics in key meetings. Own and prioritize the PlayStation Direct analytics roadmap, knowing when to escalate or seek guidance. Improve analytical capabilities across the team by documenting techniques and insights, and mentoring peers to elevate collective knowledge. This role will primarily support the PlayStation Direct business, but may flex to support other GMSBO commercial analytics needs. Qualifications
5+ years in analytics or related field, with experience supporting e-commerce or direct-to-consumer businesses. 5+ years of SQL; skilled at analyzing large, disparate data sets. Understanding of statistical analysis (regression, hypothesis testing, time series analysis). Proven ability to influence senior business leaders and shape strategy through analytics. Strong data storytelling skills to create concise, senior-level presentations. Outstanding verbal and written communication skills. Ability to develop strong relationships in a globally diverse organization, recognizing different working styles, cultures, and time zones. Exceptional problem-solving skills, a growth mindset, and a proactive, curious approach. Preferred qualifications
Familiarity with web analytics platforms such as Adobe Analytics or Google Analytics. Additional experience in Python and BI tools such as Domo/Tableau. Experience in gaming, entertainment, or media is a plus but not required. Additional analyses
Product launch analysis Supporting business casing for new products/propositions Player profiling (new vs. returning) and identifying opportunities to grow the base Cohort analyses Promotions effectiveness #LI-SV1 Privacy and Equal Opportunity Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender, race, religion, marital or civil partnership status, disability, age, sexual orientation, pregnancy, or other legally protected status. We strive to create an inclusive environment, empower employees and embrace diversity. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment. The estimated base pay range for this role is $165,900 — $248,900 USD. The base pay range may vary in line with hybrid policy and individual factors including knowledge, skills, experience, and location. This role is eligible for SIE’s benefits package and may be eligible for a bonus. Click here to learn more.
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Senior Analyst, Strategic Analytics San Mateo, CA / Hybrid PlayStation isn’t just the Best Place to Play - it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. Role and focus
As a
Senior Analyst
on the Commercial Analytics Team, you will drive strategic, data-led projects that fuel growth across Global Marketing, Sales, and Business Operations (GMSBO), with a primary focus on the PlayStation Direct D2C business. You’ll analyze conversion funnels, assess console, accessory, and bundle performance, and measure the impact of promotional campaigns. This cross-functional role partners closely with senior stakeholders to deliver clear, actionable insights through data storytelling. You’ll also help expand data capabilities by integrating new data sources, coding business rules, and developing metrics that address key business challenges. E-commerce and D2C experience is strongly preferred. What you will be doing
Act as an Analytics Business Partner, collaborating with senior stakeholders to deliver insights that inform strategic and tactical decisions. Lead the analytics and reporting strategy, building processes, business rhythms, and frameworks to drive growth. Define reporting objectives and performance insights in partnership with cross-functional teams, piloting scalable solutions and partnering with reporting teams to enable self-service reporting. Translate analyses into business implications, linking insights directly to commercial outcomes. Present high-quality, actionable insights and recommendations to technical, non-technical, and senior audiences. Represent Strategic Analytics in key meetings. Own and prioritize the PlayStation Direct analytics roadmap, knowing when to escalate or seek guidance. Improve analytical capabilities across the team by documenting techniques and insights, and mentoring peers to elevate collective knowledge. This role will primarily support the PlayStation Direct business, but may flex to support other GMSBO commercial analytics needs. Qualifications
5+ years in analytics or related field, with experience supporting e-commerce or direct-to-consumer businesses. 5+ years of SQL; skilled at analyzing large, disparate data sets. Understanding of statistical analysis (regression, hypothesis testing, time series analysis). Proven ability to influence senior business leaders and shape strategy through analytics. Strong data storytelling skills to create concise, senior-level presentations. Outstanding verbal and written communication skills. Ability to develop strong relationships in a globally diverse organization, recognizing different working styles, cultures, and time zones. Exceptional problem-solving skills, a growth mindset, and a proactive, curious approach. Preferred qualifications
Familiarity with web analytics platforms such as Adobe Analytics or Google Analytics. Additional experience in Python and BI tools such as Domo/Tableau. Experience in gaming, entertainment, or media is a plus but not required. Additional analyses
Product launch analysis Supporting business casing for new products/propositions Player profiling (new vs. returning) and identifying opportunities to grow the base Cohort analyses Promotions effectiveness #LI-SV1 Privacy and Equal Opportunity Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender, race, religion, marital or civil partnership status, disability, age, sexual orientation, pregnancy, or other legally protected status. We strive to create an inclusive environment, empower employees and embrace diversity. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment. The estimated base pay range for this role is $165,900 — $248,900 USD. The base pay range may vary in line with hybrid policy and individual factors including knowledge, skills, experience, and location. This role is eligible for SIE’s benefits package and may be eligible for a bonus. Click here to learn more.
#J-18808-Ljbffr