Sense
Product Marketing Senior Manager - Utility and Energy
Sense, Cambridge, Massachusetts, us, 02140
Product Marketing Senior Manager - Utility and Energy
Location: Cambridge, MA. This role offers a mix of home and office-based work.
This position is for a Product Marketing Manager to lead product market strategy and execution for our range of utility and energy consumer data service products. Reporting to the VP Marketing, you will shape how we articulate, position and bring to market innovative solutions for utility companies and their end consumers.
You'll be a strategic and creative thinker with deep utility‑industry domain expertise and prior experience marketing technology services to utilities, with emphasis on grid and/or demand response services. Your goal will be to craft and execute product positioning, sales enablement, and campaign strategies to accelerate adoption by utility clients, drive billable sales, and secure long term contract value.
What You'll Do
Articulate Sense product to the market: develop distinctive positioning and compelling, succinct messaging; educate and raise awareness of Sense product and our market categories
Build product content: author positioning, messaging, datasheets, website copy, white papers, case studies, videos, demo scripts and product collateral
Drive sales enablement: create pitch decks, battlecards, demo scripts, conduct training for Sales on value proposition and competitive differentiation; support responses to RFIs and RFPs
Support campaign development and strategy: partner with marketing colleagues to plan and execute demand generation campaigns for utility audiences
Gather market & customer intelligence: research utility pain points, competitor offerings, and target buyer personas; provide a voice of the customer and market feedback to the product team
What You'll Bring
Substantial experience and understanding of the utility industry, especially in grid and/or demand response services
Proven track record as a Product Marketing Manager, preferably at a company providing technology, SaaS or platform services to utilities or grid operators
Ability to collaborate with product and technical teams to translate product specs and features into clear market positioning and messaging
Strong strategic thinking paired with excellent content creation and communication skills
Demonstrable ability to enable sales teams and support effective campaign execution
Nice-to-haves
Previous exposure to GTM for software‑as‑a‑service or platform solutions in the utility sector
Familiarity with regulatory context affecting utilities
Requirements Qualifications
Bachelor's degree in marketing, business, or related field (required)
5-8 years of experience in product marketing, with at least 3 years focused on B2B technology products
Prior experience working with or within utility companies, especially in grid operations, demand response or utility platforms
Excellent written and verbal communication skills, including experience presenting to technical and executive stakeholders
Demonstrated ability to manage multiple initiatives and collaborate cross-functionally
Benefits
Flexible time away policy
Paid parental leave
A wide range of difficult and interesting problems to be solved
Work with a small team of experienced entrepreneurs creating revolutionary technology
Great opportunity to gain experience at a consumer smart home startup
Competitive compensation and generous healthcare benefits
A great office in Central Square in Cambridge, MA right by the Red Line
Compensation $155k to $175k + bonus
Stock Options and 401k with up to 10k match
Why Sense Join Sense and be part of our mission to reduce global carbon emissions by making homes smart and more efficient. Our energy data and tools demystify home energy use, empower people to take command of their usage, and enable utilities to build a cleaner and more resilient grid.
Sense supports a diverse and inclusive workplace where we all learn from each other. We welcome candidates with backgrounds underrepresented in tech, and we strive to foster an engaging, respectful and supportive community where everyone feels empowered to do their best work. Sense is committed to be an equal opportunity employer.
Job Details
Seniority level: Associate
Employment type: Full-time
Job function: Marketing
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This position is for a Product Marketing Manager to lead product market strategy and execution for our range of utility and energy consumer data service products. Reporting to the VP Marketing, you will shape how we articulate, position and bring to market innovative solutions for utility companies and their end consumers.
You'll be a strategic and creative thinker with deep utility‑industry domain expertise and prior experience marketing technology services to utilities, with emphasis on grid and/or demand response services. Your goal will be to craft and execute product positioning, sales enablement, and campaign strategies to accelerate adoption by utility clients, drive billable sales, and secure long term contract value.
What You'll Do
Articulate Sense product to the market: develop distinctive positioning and compelling, succinct messaging; educate and raise awareness of Sense product and our market categories
Build product content: author positioning, messaging, datasheets, website copy, white papers, case studies, videos, demo scripts and product collateral
Drive sales enablement: create pitch decks, battlecards, demo scripts, conduct training for Sales on value proposition and competitive differentiation; support responses to RFIs and RFPs
Support campaign development and strategy: partner with marketing colleagues to plan and execute demand generation campaigns for utility audiences
Gather market & customer intelligence: research utility pain points, competitor offerings, and target buyer personas; provide a voice of the customer and market feedback to the product team
What You'll Bring
Substantial experience and understanding of the utility industry, especially in grid and/or demand response services
Proven track record as a Product Marketing Manager, preferably at a company providing technology, SaaS or platform services to utilities or grid operators
Ability to collaborate with product and technical teams to translate product specs and features into clear market positioning and messaging
Strong strategic thinking paired with excellent content creation and communication skills
Demonstrable ability to enable sales teams and support effective campaign execution
Nice-to-haves
Previous exposure to GTM for software‑as‑a‑service or platform solutions in the utility sector
Familiarity with regulatory context affecting utilities
Requirements Qualifications
Bachelor's degree in marketing, business, or related field (required)
5-8 years of experience in product marketing, with at least 3 years focused on B2B technology products
Prior experience working with or within utility companies, especially in grid operations, demand response or utility platforms
Excellent written and verbal communication skills, including experience presenting to technical and executive stakeholders
Demonstrated ability to manage multiple initiatives and collaborate cross-functionally
Benefits
Flexible time away policy
Paid parental leave
A wide range of difficult and interesting problems to be solved
Work with a small team of experienced entrepreneurs creating revolutionary technology
Great opportunity to gain experience at a consumer smart home startup
Competitive compensation and generous healthcare benefits
A great office in Central Square in Cambridge, MA right by the Red Line
Compensation $155k to $175k + bonus
Stock Options and 401k with up to 10k match
Why Sense Join Sense and be part of our mission to reduce global carbon emissions by making homes smart and more efficient. Our energy data and tools demystify home energy use, empower people to take command of their usage, and enable utilities to build a cleaner and more resilient grid.
Sense supports a diverse and inclusive workplace where we all learn from each other. We welcome candidates with backgrounds underrepresented in tech, and we strive to foster an engaging, respectful and supportive community where everyone feels empowered to do their best work. Sense is committed to be an equal opportunity employer.
Job Details
Seniority level: Associate
Employment type: Full-time
Job function: Marketing
#J-18808-Ljbffr