Children's Mercy Hospital
Sr Mgr, Service Line Marketing
Children's Mercy Hospital, Kansas City, Missouri, United States, 64101
Overview
The Service Line Marketing Senior Manager is essential to supporting the hospital's strategic goals related to market share and reputation. The Senior Manager works with the Director of Marketing to develop and implement strategies and tactics to support national reputation management, local/regional reputation management and local/regional market share for the medical audience. The Senior Manager collaborates with service line leadership and marketing teams to develop integrated service line marketing plans, goals, strategies, tactical deliverables, timelines and metrics. This role serves as the primary liaison with leadership in high-priority research, medical and surgical departments; provides proactive consultation and communications; and responds promptly to client-initiated interactions to maintain a positive image of the department. The Senior Manager develops ongoing relationships with assigned service line leaders and staff to facilitate communication and service, collaborates to ensure informed decision-making and adherence to marketing strategy, identifies marketing opportunities, provides marketing leadership and high-level strategic counsel, and monitors execution of promised deliverables. At Children's Mercy, we are committed to ensuring that everyone feels welcomed within our walls. A successful candidate will join us as we strive to create a workplace that reflects the community we serve and our core values of kindness, curiosity, inclusion, team and integrity. Additionally, it is important to us to remain transparent with potential job candidates. Because we value patient and staff safety, new employees must be willing to comply with immunization requirements as applicable and provide vaccination records if required. Medical or religious exemptions can be discussed with Human Resources. Responsibilities
NATIONAL REPUTATION MANAGEMENT: Leads development of service-line marketing plans, strategies and deliverables to influence US News & World Report reputation scores on a national, fiscal-year basis. LOCAL/REGIONAL REPUTATION MANAGEMENT & MARKET SHARE: Leads and manages development of service-line marketing plans, strategic recommendations, project plans or ad-hoc strategy to support growth or maintenance of local/regional reputation and market share. SPECIAL MARKETING PROJECTS AND INITIATIVES: Leads development and implementation of marketing strategy and communications to support hospital-wide strategic initiatives. TEAM LEADERSHIP: Oversees and guides the marketing team as applicable. Qualifications
Bachelor's Degree in Public Relations, Journalism, Marketing, Communications or a similar field OR 7+ years of experience in marketing, public relations or communications management. Benefits
The benefits plans at Children's Mercy are designed to meet the changing needs of employees and their families. Learn more about Children's Mercy benefits. Starting Pay
The pay range for this job begins at $39.59/hr, but offers are determined based on education and experience. EEO Statement
Children's Mercy hires individuals based on job skills and ability to maintain professional relationships. The hospital does not discriminate based on race, color, religion, sex, national origin, age, disability, creed, genetic information, sexual orientation, gender identity or expression, ancestry or veteran status. A drug screen will be performed upon hire. Children’s Mercy is smoke and tobacco free.
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The Service Line Marketing Senior Manager is essential to supporting the hospital's strategic goals related to market share and reputation. The Senior Manager works with the Director of Marketing to develop and implement strategies and tactics to support national reputation management, local/regional reputation management and local/regional market share for the medical audience. The Senior Manager collaborates with service line leadership and marketing teams to develop integrated service line marketing plans, goals, strategies, tactical deliverables, timelines and metrics. This role serves as the primary liaison with leadership in high-priority research, medical and surgical departments; provides proactive consultation and communications; and responds promptly to client-initiated interactions to maintain a positive image of the department. The Senior Manager develops ongoing relationships with assigned service line leaders and staff to facilitate communication and service, collaborates to ensure informed decision-making and adherence to marketing strategy, identifies marketing opportunities, provides marketing leadership and high-level strategic counsel, and monitors execution of promised deliverables. At Children's Mercy, we are committed to ensuring that everyone feels welcomed within our walls. A successful candidate will join us as we strive to create a workplace that reflects the community we serve and our core values of kindness, curiosity, inclusion, team and integrity. Additionally, it is important to us to remain transparent with potential job candidates. Because we value patient and staff safety, new employees must be willing to comply with immunization requirements as applicable and provide vaccination records if required. Medical or religious exemptions can be discussed with Human Resources. Responsibilities
NATIONAL REPUTATION MANAGEMENT: Leads development of service-line marketing plans, strategies and deliverables to influence US News & World Report reputation scores on a national, fiscal-year basis. LOCAL/REGIONAL REPUTATION MANAGEMENT & MARKET SHARE: Leads and manages development of service-line marketing plans, strategic recommendations, project plans or ad-hoc strategy to support growth or maintenance of local/regional reputation and market share. SPECIAL MARKETING PROJECTS AND INITIATIVES: Leads development and implementation of marketing strategy and communications to support hospital-wide strategic initiatives. TEAM LEADERSHIP: Oversees and guides the marketing team as applicable. Qualifications
Bachelor's Degree in Public Relations, Journalism, Marketing, Communications or a similar field OR 7+ years of experience in marketing, public relations or communications management. Benefits
The benefits plans at Children's Mercy are designed to meet the changing needs of employees and their families. Learn more about Children's Mercy benefits. Starting Pay
The pay range for this job begins at $39.59/hr, but offers are determined based on education and experience. EEO Statement
Children's Mercy hires individuals based on job skills and ability to maintain professional relationships. The hospital does not discriminate based on race, color, religion, sex, national origin, age, disability, creed, genetic information, sexual orientation, gender identity or expression, ancestry or veteran status. A drug screen will be performed upon hire. Children’s Mercy is smoke and tobacco free.
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