RogueSearch
Overview
This role is with a Fortune 250 real estate development company and oversees marketing for the East Atlanta division. The position reports to the Division President and leads a team responsible for marketing a $250,000,000 business. Hybrid schedule: 2-3 days in the office and 2-3 days remote or in the field. Base pay range $110,000.00/yr - $140,000.00/yr Additional compensation types Annual Bonus What you’ll do
Manage and lead the development of a comprehensive strategic marketing plan for the East Atlanta division while ensuring brand consistency. Oversee the marketing department and coordinate with the Division President to develop and manage a marketing and communication plan. Responsibilities
Support a wide range of digital and traditional marketing needs for the division including strategy, planning, targeting, implementation, reporting and optimization. Identify and prioritize marketing objectives, including managing marketing campaigns—digital and on site. Manage online branding and communication efforts through the company’s website, mobile, and email marketing campaigns. Analyze and interpret user journey data to improve customer experience. Review performance of the website and track campaign reporting to manage revenue, costs, and ROI. Manage reports and dashboards to provide detailed tracking of marketing programs across various channels and measure, monitor and optimize the funnel from inquiry to closed opportunity. Oversee the marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blasts, logos, direct mail campaigns, etc., in conjunction with region legal and corporate compliance. Coordinate advertising and public relations with the ad agency for current communities. Direct and participate in the design of flyers, direct mail pieces, and other marketing collateral with the ad agency and sales representatives. Manage branding and compliance of model homes, advertising, signage, brochures, public relations, and invoices. Hire and manage all vendors for model home openings within local division and corporate requirements. Maintain model homes after openings, including coordinating cleaning, plant maintenance, and landscape maintenance of the model complex. What you’ll need
Bachelor’s Degree required 5+ years of digital marketing experience (homebuilding industry experience is highly preferred) Advanced knowledge of SEM including meta tags, Panda and Penguin optimization algorithms, and PPC Advanced knowledge of MLS and realtor sites such as Zillow and Realtor.com Expert knowledge in Google Analytics, social media, and Adobe Creative Suite including InDesign, Photoshop, photography and video editing software Seniority level
Director Employment type
Full-time Job function
Marketing, Sales, and Business Development Industries: Real Estate, Construction, and Community Development and Urban Planning Benefits
Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Disability insurance Other company benefits inferred from the description
#J-18808-Ljbffr
This role is with a Fortune 250 real estate development company and oversees marketing for the East Atlanta division. The position reports to the Division President and leads a team responsible for marketing a $250,000,000 business. Hybrid schedule: 2-3 days in the office and 2-3 days remote or in the field. Base pay range $110,000.00/yr - $140,000.00/yr Additional compensation types Annual Bonus What you’ll do
Manage and lead the development of a comprehensive strategic marketing plan for the East Atlanta division while ensuring brand consistency. Oversee the marketing department and coordinate with the Division President to develop and manage a marketing and communication plan. Responsibilities
Support a wide range of digital and traditional marketing needs for the division including strategy, planning, targeting, implementation, reporting and optimization. Identify and prioritize marketing objectives, including managing marketing campaigns—digital and on site. Manage online branding and communication efforts through the company’s website, mobile, and email marketing campaigns. Analyze and interpret user journey data to improve customer experience. Review performance of the website and track campaign reporting to manage revenue, costs, and ROI. Manage reports and dashboards to provide detailed tracking of marketing programs across various channels and measure, monitor and optimize the funnel from inquiry to closed opportunity. Oversee the marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blasts, logos, direct mail campaigns, etc., in conjunction with region legal and corporate compliance. Coordinate advertising and public relations with the ad agency for current communities. Direct and participate in the design of flyers, direct mail pieces, and other marketing collateral with the ad agency and sales representatives. Manage branding and compliance of model homes, advertising, signage, brochures, public relations, and invoices. Hire and manage all vendors for model home openings within local division and corporate requirements. Maintain model homes after openings, including coordinating cleaning, plant maintenance, and landscape maintenance of the model complex. What you’ll need
Bachelor’s Degree required 5+ years of digital marketing experience (homebuilding industry experience is highly preferred) Advanced knowledge of SEM including meta tags, Panda and Penguin optimization algorithms, and PPC Advanced knowledge of MLS and realtor sites such as Zillow and Realtor.com Expert knowledge in Google Analytics, social media, and Adobe Creative Suite including InDesign, Photoshop, photography and video editing software Seniority level
Director Employment type
Full-time Job function
Marketing, Sales, and Business Development Industries: Real Estate, Construction, and Community Development and Urban Planning Benefits
Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Disability insurance Other company benefits inferred from the description
#J-18808-Ljbffr