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LawPro.ai

Marketing Campaign Manager

LawPro.ai, Boston, Massachusetts, us, 02298

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Overview

Role Overview: As the

Market Campaign Manager , you will own execution for campaigns that drive brand awareness, demand generation, lead acquisition, customer onboarding, and retention. You’ll work closely with product, marketing, sales, and customer success to ensure campaigns deliver results tied to revenue and growth goals. Given LawPro.ai’s rapid expansion (recent seed round, new features like “Case Assistant”) there’s opportunity to shape marketing processes and infrastructure. Webinar Execution

Develop and manage the webinar calendar in alignment with marketing campaigns. Coordinate with speakers, internal teams, and external partners to ensure smooth execution. Prepare and distribute promotional materials, invitations, and reminders. Technical Setup & Execution in Zoom Work with content creators to develop presentations, scripts, and interactive elements. Track attendance, engagement, and conversion metrics. Generate reports with insights and recommendations for future improvements. Campaign Execution

Work with the VP of Marketing to plan, develop, and manage an overall email marketing nurture campaign for different segments of the funnel Creation of various segmented lists and workflows in HubSpot to create an automated sequence and nurture flows Manage account enrichment for segments 2x per year A/B test subject lines and content for optimization and engagement Required Skills

Bachelor’s degree in business or related field 2-4 years of professional work experience, preferably in event or demand generation Experience with Hubspot, Apollo and Zoom is strongly preferred Strong written communication skills Self-starter who has a desire to learn, grow and excel in their role This is a Remote (work from home) position. Seniority level

Entry level Employment type

Full-time Job function

Marketing and Sales Industries

Software Development

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