Cogent Analytics
Sales & Marketing Director (Roofing / Trades)
Cogent Analytics, Saginaw, Michigan, United States, 48607
Overview
The Director of Sales & Marketing is a key member of the Leadership Team responsible for driving revenue growth through effective sales leadership and strategic marketing execution. This role leads, manages and holds sales and marketing teams accountable, ensuring processes, KPIs, and CRM systems are optimized to produce consistent, profitable results. As a strategic partner, the Director aligns departmental goals with company vision, contributes to forecasting and acquisitions, and champions EOS principles and core values across the organization. Base pay range
$80,000.00/yr - $110,000.00/yr Responsibilities & Accountabilities
Revenue Growth: Achieve/exceed annual and quarterly sales revenue goals; Drive predictable and scalable sale performance through forecasting and pipeline management. Marketing ROI & Brand Growth: Execute marketing strategies that generate consistent, qualified leads at or below target cost per lead; Ensure marketing spend produces measurable ROI and supports company brand/positioning in the market. Sales Team Performance & Development: Build, coach and hold accountable a high-performing sales team; Ensure reps consistently hit individual and team targets, with ongoing training and developments. Process & System Optimization: Implement and refine documented sales and marketing processes (lead flow, follow-up cadence, close rates, customer journey); Maintain and optimize CRM, ensuring accurate, real-time data for pipeline management and reporting. Cross-Functional Leadership: Collaborate with Operations, Finance, and Production to align revenue forecasting with company capacity and profitability targets; Contribute to company-level Rocks, Scorecard measurables, and long-term vision execution. Strategic Growth Participation: Participate in strategic planning for company growth (including future acquisitions); Integrate sales and marketing strategies into post-acquisition rollouts when applicable. EOS Adoption & Culture Leadership: Consistently model and train EOS principles within the Sales & Marketing department; Lead with company Core Values, ensuring alignment and accountability across the team. Additional Accountabilities: Lead, Manage, and Hold Accountable (LMA) for all sales reps, sales managers, marketing staff/contractors, call center manager and supporting roles; Own sales process (prospecting, pipeline management, estimating, closing, customer handoff) and marketing process (lead generation, campaign execution, brand management, community presence, digital marketing); Ensure CRM integrity and data accuracy; Track and report key KPIs weekly (leads generated, set appointments, close rates, NSLI, revenue booked, marketing cost per lead); Own forecasting; Source, hire, and train top talent; Ongoing coaching and development; Align departmental goals with the 1-Year Plan, 3-Year Picture, and 10-Year Target; Drive core values and culture; Maintain accurate data for administrative responsibilities. Compensation & Benefits: Various bonuses (Annual Sales Growth Bonus, Quarterly KPI Metrics Bonus, Marketing Quarterly ROI Bonus); Full benefits (company pays 100% of employee premiums); Profit Sharing; Travel allowance / company vehicle. Seniority level
Not Applicable Employment type
Full-time Job function
Sales and Business Development Industries
Retail Apparel and Fashion Financial Services Business Consulting and Services Referrals increase your chances of interviewing at Cogent Analytics by 2x
#J-18808-Ljbffr
The Director of Sales & Marketing is a key member of the Leadership Team responsible for driving revenue growth through effective sales leadership and strategic marketing execution. This role leads, manages and holds sales and marketing teams accountable, ensuring processes, KPIs, and CRM systems are optimized to produce consistent, profitable results. As a strategic partner, the Director aligns departmental goals with company vision, contributes to forecasting and acquisitions, and champions EOS principles and core values across the organization. Base pay range
$80,000.00/yr - $110,000.00/yr Responsibilities & Accountabilities
Revenue Growth: Achieve/exceed annual and quarterly sales revenue goals; Drive predictable and scalable sale performance through forecasting and pipeline management. Marketing ROI & Brand Growth: Execute marketing strategies that generate consistent, qualified leads at or below target cost per lead; Ensure marketing spend produces measurable ROI and supports company brand/positioning in the market. Sales Team Performance & Development: Build, coach and hold accountable a high-performing sales team; Ensure reps consistently hit individual and team targets, with ongoing training and developments. Process & System Optimization: Implement and refine documented sales and marketing processes (lead flow, follow-up cadence, close rates, customer journey); Maintain and optimize CRM, ensuring accurate, real-time data for pipeline management and reporting. Cross-Functional Leadership: Collaborate with Operations, Finance, and Production to align revenue forecasting with company capacity and profitability targets; Contribute to company-level Rocks, Scorecard measurables, and long-term vision execution. Strategic Growth Participation: Participate in strategic planning for company growth (including future acquisitions); Integrate sales and marketing strategies into post-acquisition rollouts when applicable. EOS Adoption & Culture Leadership: Consistently model and train EOS principles within the Sales & Marketing department; Lead with company Core Values, ensuring alignment and accountability across the team. Additional Accountabilities: Lead, Manage, and Hold Accountable (LMA) for all sales reps, sales managers, marketing staff/contractors, call center manager and supporting roles; Own sales process (prospecting, pipeline management, estimating, closing, customer handoff) and marketing process (lead generation, campaign execution, brand management, community presence, digital marketing); Ensure CRM integrity and data accuracy; Track and report key KPIs weekly (leads generated, set appointments, close rates, NSLI, revenue booked, marketing cost per lead); Own forecasting; Source, hire, and train top talent; Ongoing coaching and development; Align departmental goals with the 1-Year Plan, 3-Year Picture, and 10-Year Target; Drive core values and culture; Maintain accurate data for administrative responsibilities. Compensation & Benefits: Various bonuses (Annual Sales Growth Bonus, Quarterly KPI Metrics Bonus, Marketing Quarterly ROI Bonus); Full benefits (company pays 100% of employee premiums); Profit Sharing; Travel allowance / company vehicle. Seniority level
Not Applicable Employment type
Full-time Job function
Sales and Business Development Industries
Retail Apparel and Fashion Financial Services Business Consulting and Services Referrals increase your chances of interviewing at Cogent Analytics by 2x
#J-18808-Ljbffr