IPG DXTRA
Account Director, Earned Media Strategy
Location: Washington, D.C.
About the Opportunity Weber Shandwick is seeking a curious, creative, and media-savvy Account Director to join our team in Washington, D.C. This role is based on our Social Impact & Sustainability team, part of Weber Advisory—a unit delivering trusted, agile C-suite counsel by blending communications expertise with cultural insights to accelerate stakeholder and organizational value. This role will focus on executing communications, reputation and earned media strategies for nonprofit, foundation, corporate and public sector clients at the intersection of business, policy, media and culture.
The ideal candidate is a seasoned media strategist with a passion for policy, advocacy, and communications that make a real-world impact. They bring a proven track record of delivering effective integrated media campaigns and experience thriving on high-performing teams in a fast-paced environment. In addition, candidates should have experience working with organizations operating in the social impact, philanthropic, and on inclusive finance and wealth gap issues.
This position will be based in our Washington, D.C. office on a hybrid schedule.
About you You live for a great story and have the strategic savvy to shape and deliver stories across media platforms. With deep knowledge of top-tier business and lifestyle outlets, you know how to get stories placed - and noticed. You move seamlessly between legacy media and emerging platforms like Substack, podcasts, and content creators. Fluent in internet culture and always ahead of the trends, you know what's trending, what's next, and how to help organizations break through.
You're a strategic thinker who thrives in fast-paced environments and knows how to manage multi-faceted, integrated campaigns without missing a beat. You bring structure to ambiguity, all while juggling deadlines, media moments, and client needs with calm confidence. You're immersed in public policy and culture and know how to turn insights into earned impact. A creative storyteller and collaborative partner, you bring curiosity, originality, and drive to everything you do. Ready to drive high-impact communications? Let's talk.
Responsibilities
Shape and execute integrated communications strategies in partnership with agency and client teams
Counsel and interact effectively with clients and leaders at client organizations
Build and maintain excellent relationships with top-tier media across business, national/local broadcast, multicultural and lifestyle verticals
Maintain a strong understanding of the media and cultural landscape, as well as emerging issues that may impact clients directly or indirectly
Approach client work with curiosity - always seeking to understand the brand, its competitors, and the broader industry context
Proactively and reactively craft compelling, newsworthy stories that drive earned coverage
Develop strategic earned plans and write high-quality media materials, including pitches, press releases, and messaging documents
Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail
Collaborate with agency and inter-agency partners, serving as a key contributor across teams to drive alignment and deliver cohesive, large-scale campaign work
Mentor and develop junior team members through hands-on guidance, feedback, and professional development
Cultivate and participate in new business opportunities and pitches
Competencies
Business Acumen - accelerate work to meet client and agency objectives
Client Service - build trust and deliver results across engagements
Proactivity- exhibit relentless pursuit for new and innovative ideas
Collaboration- build strong, high-impact relationships that deliver results
Critical Thinking- ask probing questions; anticipate and address gaps and needs
Conflict Resolution- possess sound judgment and savvy in navigating and resolving issues
Basic Qualifications
7-9 years of experience
Experience leading integrated media projects from start to finish, working with teams across various disciplines
Robust earned strategy and media relations experience
Experience providing counsel to senior leaders
Bachelor's degree
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
Medical
Dental
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
MyDays - Flexible holiday schedules
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
Washington DC Salary range: $95,000 - $125,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-RJ1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
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About the Opportunity Weber Shandwick is seeking a curious, creative, and media-savvy Account Director to join our team in Washington, D.C. This role is based on our Social Impact & Sustainability team, part of Weber Advisory—a unit delivering trusted, agile C-suite counsel by blending communications expertise with cultural insights to accelerate stakeholder and organizational value. This role will focus on executing communications, reputation and earned media strategies for nonprofit, foundation, corporate and public sector clients at the intersection of business, policy, media and culture.
The ideal candidate is a seasoned media strategist with a passion for policy, advocacy, and communications that make a real-world impact. They bring a proven track record of delivering effective integrated media campaigns and experience thriving on high-performing teams in a fast-paced environment. In addition, candidates should have experience working with organizations operating in the social impact, philanthropic, and on inclusive finance and wealth gap issues.
This position will be based in our Washington, D.C. office on a hybrid schedule.
About you You live for a great story and have the strategic savvy to shape and deliver stories across media platforms. With deep knowledge of top-tier business and lifestyle outlets, you know how to get stories placed - and noticed. You move seamlessly between legacy media and emerging platforms like Substack, podcasts, and content creators. Fluent in internet culture and always ahead of the trends, you know what's trending, what's next, and how to help organizations break through.
You're a strategic thinker who thrives in fast-paced environments and knows how to manage multi-faceted, integrated campaigns without missing a beat. You bring structure to ambiguity, all while juggling deadlines, media moments, and client needs with calm confidence. You're immersed in public policy and culture and know how to turn insights into earned impact. A creative storyteller and collaborative partner, you bring curiosity, originality, and drive to everything you do. Ready to drive high-impact communications? Let's talk.
Responsibilities
Shape and execute integrated communications strategies in partnership with agency and client teams
Counsel and interact effectively with clients and leaders at client organizations
Build and maintain excellent relationships with top-tier media across business, national/local broadcast, multicultural and lifestyle verticals
Maintain a strong understanding of the media and cultural landscape, as well as emerging issues that may impact clients directly or indirectly
Approach client work with curiosity - always seeking to understand the brand, its competitors, and the broader industry context
Proactively and reactively craft compelling, newsworthy stories that drive earned coverage
Develop strategic earned plans and write high-quality media materials, including pitches, press releases, and messaging documents
Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail
Collaborate with agency and inter-agency partners, serving as a key contributor across teams to drive alignment and deliver cohesive, large-scale campaign work
Mentor and develop junior team members through hands-on guidance, feedback, and professional development
Cultivate and participate in new business opportunities and pitches
Competencies
Business Acumen - accelerate work to meet client and agency objectives
Client Service - build trust and deliver results across engagements
Proactivity- exhibit relentless pursuit for new and innovative ideas
Collaboration- build strong, high-impact relationships that deliver results
Critical Thinking- ask probing questions; anticipate and address gaps and needs
Conflict Resolution- possess sound judgment and savvy in navigating and resolving issues
Basic Qualifications
7-9 years of experience
Experience leading integrated media projects from start to finish, working with teams across various disciplines
Robust earned strategy and media relations experience
Experience providing counsel to senior leaders
Bachelor's degree
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
Medical
Dental
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
MyDays - Flexible holiday schedules
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
Washington DC Salary range: $95,000 - $125,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-RJ1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
#J-18808-Ljbffr