Pixalate, Inc
VP of Product Marketing - Online Ads Trust & Safety Platform
Pixalate, Inc, New York, New York, us, 10261
Overview
VP, Product Marketing - Online Ads Trust & Safety Platform (NYC)
Employment Type: Full-Time | Location: Hybrid in New York City Metropolitan Area
Pixalate offers the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Apps, and Websites. Our platform has been used to unearth multiple high-profile criminal and illegal surveillance cases, including:
Gizmodo: An iCloud Feature Is Enabling a $65 Million Scam, New Research Says
Adweek: A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV
Washington Post: Your kids’ apps are spying on them
Pro Publica: Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad Empire
ABC7 News: The State of Children's Privacy Online
NBC News: How many apps are tracking your children
Our team of lawyers, data scientists, engineers, economists, and researchers spans globally with presence in California, New York, Washington, DC, London, and Singapore.
Role Overview Lead product marketing for Pixalate’s innovative trust and safety platform that protects digital advertising ecosystems. Based in New York, you\'ll drive positioning, messaging, and go-to-market strategies for solutions that combat ad fraud and ensure trust, safety, and compliance across digital channels. This role offers the opportunity to shape the future of trust and safety in digital advertising while working with cutting-edge technology in New York\'s dynamic startup ecosystem.
Key Responsibilities
Develop compelling product positioning that communicates our unique value in the trust and safety space
Create and execute strategic go-to-market plans for new and enhanced platform capabilities
Lead product naming initiatives and produce high-impact product collateral
Translate complex trust and safety technology into clear benefits for advertisers and publishers
Implement metrics-driven approaches to measure marketing effectiveness and optimization
Collaborate with technical teams to align product marketing with engineering roadmaps
Stay ahead of emerging ad fraud tactics and safety concerns in digital advertising
Qualifications
Computer science or technical background with the ability to understand complex trust and safety technology
Proven experience in ad fraud or cybersecurity threat prevention
Track record of successful product positioning and go-to-market execution in ad-tech
Experience with ad fraud detection, prevention, and brand safety technologies
Hands-on approach with demonstrated success in early-stage or growth-phase startups
Strong analytical mindset with a focus on metrics-driven decision making
Knowledge of AI applications in trust and safety contexts
New York-based or willing to relocate
Benefits
Excellent benefits package, including medical, dental, and vision insurance
Premiums 100% covered for employees and 50% covered for dependents
Unlimited PTO
401k
Monthly internet reimbursement
Casual work environment
Opportunity for advancement
Fun annual team events
Being part of a high performing team that wants to win and have fun doing it
#J-18808-Ljbffr
Employment Type: Full-Time | Location: Hybrid in New York City Metropolitan Area
Pixalate offers the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Apps, and Websites. Our platform has been used to unearth multiple high-profile criminal and illegal surveillance cases, including:
Gizmodo: An iCloud Feature Is Enabling a $65 Million Scam, New Research Says
Adweek: A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV
Washington Post: Your kids’ apps are spying on them
Pro Publica: Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad Empire
ABC7 News: The State of Children's Privacy Online
NBC News: How many apps are tracking your children
Our team of lawyers, data scientists, engineers, economists, and researchers spans globally with presence in California, New York, Washington, DC, London, and Singapore.
Role Overview Lead product marketing for Pixalate’s innovative trust and safety platform that protects digital advertising ecosystems. Based in New York, you\'ll drive positioning, messaging, and go-to-market strategies for solutions that combat ad fraud and ensure trust, safety, and compliance across digital channels. This role offers the opportunity to shape the future of trust and safety in digital advertising while working with cutting-edge technology in New York\'s dynamic startup ecosystem.
Key Responsibilities
Develop compelling product positioning that communicates our unique value in the trust and safety space
Create and execute strategic go-to-market plans for new and enhanced platform capabilities
Lead product naming initiatives and produce high-impact product collateral
Translate complex trust and safety technology into clear benefits for advertisers and publishers
Implement metrics-driven approaches to measure marketing effectiveness and optimization
Collaborate with technical teams to align product marketing with engineering roadmaps
Stay ahead of emerging ad fraud tactics and safety concerns in digital advertising
Qualifications
Computer science or technical background with the ability to understand complex trust and safety technology
Proven experience in ad fraud or cybersecurity threat prevention
Track record of successful product positioning and go-to-market execution in ad-tech
Experience with ad fraud detection, prevention, and brand safety technologies
Hands-on approach with demonstrated success in early-stage or growth-phase startups
Strong analytical mindset with a focus on metrics-driven decision making
Knowledge of AI applications in trust and safety contexts
New York-based or willing to relocate
Benefits
Excellent benefits package, including medical, dental, and vision insurance
Premiums 100% covered for employees and 50% covered for dependents
Unlimited PTO
401k
Monthly internet reimbursement
Casual work environment
Opportunity for advancement
Fun annual team events
Being part of a high performing team that wants to win and have fun doing it
#J-18808-Ljbffr