IPG DXTRA
Overview
Account Director, Earned Media Strategy
The Weber Shandwick team is seeking an Account Director, Earned Media Strategy with exceptional earned strategy and media relations prowess to support CPG, Retail and Food & Beverage clients. This role offers the opportunity to work on top-tier brands across multiple consumer categories, helping them earn meaningful attention in culture.
About you:
You live for a great pitch and have the media relationships to back it up. With deep knowledge of top-tier business, broadcast, lifestyle, food & beverage, and entertainment outlets, you know how to get stories placed - and noticed. You move seamlessly between traditional media and emerging platforms like Substack, podcasts, and content creators. Fluent in internet culture and always ahead of the trends, you know what\'s buzzy, what\'s next, and how to help brands break through.
You're a strategic thinker who thrives in fast-paced environments and knows how to manage multi-faceted, integrated campaigns without missing a beat. You bring structure to chaos, all while juggling deadlines, media moments, and client needs with calm confidence. You're immersed in pop culture and entertainment and know how to turn cultural insight into earned impact. A creative storyteller and collaborative partner, you bring curiosity, originality, and hustle to everything you do. Ready to make waves with a team of leading earned strategists? Let\'s talk.
Responsibilities
Build and maintain excellent relationships with top-tier media across business, national/local broadcast, and lifestyle verticals - including men\'s/women\'s, fitness, food & beverage, wellness, sports, entertainment, and commerce
Maintain a strong understanding of the media and cultural landscape, as well as emerging issues that may impact clients directly or indirectly
Approaches client work with curiosity - always seeking to understand the brand, its competitors, and the broader industry context
Proactively and reactively crafts compelling, newsworthy stories that drive earned coverage
Lead the development and execution of earned and integrated media programs from start to finish
Develop strategic earned plans and write high-quality media materials, including pitches, press releases, and messaging documents
Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail
Counsel and interact effectively with clients and leaders at client organizations
Collaborates effectively with agency and inter-agency partners, serving as a key contributor across teams to drive alignment and deliver cohesive, large-scale campaign work
Mentors and develops junior team members through hands-on guidance, feedback, and professional development
Cultivates and participates in new business opportunities and pitches
Competencies
Business Acumen - align talent strategies to drive business goals
Client Service - client focus and ability to build trust and rapport across all levels
Proactivity - exhibit relentless pursuit for new and innovative talent strategies
Collaboration - build strong relationships at all levels across the organization
Critical Thinking - ask probing questions; anticipate and address critical talent gaps and needs
Conflict Resolution - possess sound judgment and savvy in navigating and resolving complex talent and organizational issues
Basic Qualifications
6-8 years of experience
Experience leading projects from start to finish, working with integrated teams across various disciplines
Earned strategy and media relations experience
Bachelors degree
Benefits
Medical
Dental
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
MyDays - Flexible holiday schedules
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
This is a hybrid role tied to our New York office.
NYC Salary range: $100,000 - $130,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee\'s/applicant\'s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
This is a generic posting. We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
#J-18808-Ljbffr
The Weber Shandwick team is seeking an Account Director, Earned Media Strategy with exceptional earned strategy and media relations prowess to support CPG, Retail and Food & Beverage clients. This role offers the opportunity to work on top-tier brands across multiple consumer categories, helping them earn meaningful attention in culture.
About you:
You live for a great pitch and have the media relationships to back it up. With deep knowledge of top-tier business, broadcast, lifestyle, food & beverage, and entertainment outlets, you know how to get stories placed - and noticed. You move seamlessly between traditional media and emerging platforms like Substack, podcasts, and content creators. Fluent in internet culture and always ahead of the trends, you know what\'s buzzy, what\'s next, and how to help brands break through.
You're a strategic thinker who thrives in fast-paced environments and knows how to manage multi-faceted, integrated campaigns without missing a beat. You bring structure to chaos, all while juggling deadlines, media moments, and client needs with calm confidence. You're immersed in pop culture and entertainment and know how to turn cultural insight into earned impact. A creative storyteller and collaborative partner, you bring curiosity, originality, and hustle to everything you do. Ready to make waves with a team of leading earned strategists? Let\'s talk.
Responsibilities
Build and maintain excellent relationships with top-tier media across business, national/local broadcast, and lifestyle verticals - including men\'s/women\'s, fitness, food & beverage, wellness, sports, entertainment, and commerce
Maintain a strong understanding of the media and cultural landscape, as well as emerging issues that may impact clients directly or indirectly
Approaches client work with curiosity - always seeking to understand the brand, its competitors, and the broader industry context
Proactively and reactively crafts compelling, newsworthy stories that drive earned coverage
Lead the development and execution of earned and integrated media programs from start to finish
Develop strategic earned plans and write high-quality media materials, including pitches, press releases, and messaging documents
Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail
Counsel and interact effectively with clients and leaders at client organizations
Collaborates effectively with agency and inter-agency partners, serving as a key contributor across teams to drive alignment and deliver cohesive, large-scale campaign work
Mentors and develops junior team members through hands-on guidance, feedback, and professional development
Cultivates and participates in new business opportunities and pitches
Competencies
Business Acumen - align talent strategies to drive business goals
Client Service - client focus and ability to build trust and rapport across all levels
Proactivity - exhibit relentless pursuit for new and innovative talent strategies
Collaboration - build strong relationships at all levels across the organization
Critical Thinking - ask probing questions; anticipate and address critical talent gaps and needs
Conflict Resolution - possess sound judgment and savvy in navigating and resolving complex talent and organizational issues
Basic Qualifications
6-8 years of experience
Experience leading projects from start to finish, working with integrated teams across various disciplines
Earned strategy and media relations experience
Bachelors degree
Benefits
Medical
Dental
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
MyDays - Flexible holiday schedules
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
This is a hybrid role tied to our New York office.
NYC Salary range: $100,000 - $130,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee\'s/applicant\'s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
This is a generic posting. We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
#J-18808-Ljbffr