Mattel, Inc.and Subsidiaries
Director, Brand Strategy & Operations
Mattel, Inc.and Subsidiaries, El Segundo, California, United States, 90245
Overview
Posting Title: Director, Brand Strategy & Operations Requisition Number: R232386 Company: Mattel HQ, Inc. Location: El Segundo, California Address: 333 Continental Blvd Zip Code: 90245 Job Category: Design CREATIVITY IS OUR SUPERPOWER. It's our heritage and its future. Mattel creates innovative products and experiences that inspire fans, entertain audiences and develop children through play. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. The Opportunity:
We are looking for a dynamic and experienced
Director, Brand Strategy & Operations
to drive the strategic vision and execution for Mattel's Global Brand Teams. This leader will evolve, develop, and implement consistent processes across all Global Brand Teams (GBT), including product approvals, assortment management, and new product development. By creating templates and tools to improve communication and reporting, you will act as a bridge between senior leadership and internal teams, ensuring seamless execution of brand strategies and operational alignment. This role reports directly to, and serves as a trusted advisor to the EVP & Chief Brand Officer, providing strategic guidance on key initiatives and ensuring alignment across all brand categories and GBT functions. Working within GBT (which includes Design, Packaging, GCI, Product Marketing, and Brand Marketing) and with cross-functional partners like Product Development, People & Culture, and Commercial leads, you will empower our teams to deliver their best work—strategically empowered and with clarity. What Your Impact Will Be: Operational Leadership Shape and prioritize key GBT initiatives, ensuring alignment with the company's strategic goals and vision. Track and report progress, ensuring goals are met and results are communicated across leadership. Drive end-to-end operational excellence by supporting strategic planning, resource allocation, workflow optimization, and execution. Build and maintain an operational infrastructure that scales with business complexity—balancing creative freedom with enterprise accountability including onboarding, training, technology tools, and more. Champion the evolution of processes, toolsets, and governance that elevate the GBT as an innovation engine, positioning the company for future growth. Strategic Program Management Partner with GBT Leadership to define priorities, shape integrated roadmaps, and manage capacity against critical business initiatives. Facilitate executive sessions and work with leadership to synthesize results. Manage cross-functional teams and stakeholders to drive progress on strategic initiatives (e.g., Functional Academies, AI for Design, Grand & Nash). Develop and implement tools, systems, and best practices for project intake, planning, status reporting, and cross-functional collaboration. Cultural Impact Regularly partner with senior executive stakeholders, translating needs into operational strategy and advising on tradeoffs that impact time-to-market, innovation, and financial performance. Identify and remove operational bottlenecks that hinder innovation or speed to market. Champion an inclusive, high-performing, and resilient creative culture—reducing friction and amplifying team impact while fostering collaboration and shared understanding between creative and business teams. What We\'re Looking For: Bachelor's degree in Business, Marketing, or related field (MBA preferred). Minimum 10+ years of leadership experience in brand strategy, marketing, or business operations, with a proven track record in executive roles. Strong analytical and problem-solving skills, with experience using data-driven insights to make high-impact decisions. Expertise in managing large-scale projects, ensuring successful execution on time and within budget, with effective resource allocation across teams. Strong strategic thinking, communication, and influencing skills across disciplines and leadership levels. Ability to inspire innovation and lead organizational change while aligning with company values and fostering a high-performance, inclusive culture. Demonstrated growth mindset, curiosity, and willingness to learn and improve. The annual base salary range for this position is between
$172,000 and $210,000 . This range is indicative of the projected hiring range; final base salary will be determined based on location, skills, and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to empower a culture where every employee can reach their full potential. Don\'t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you\'re excited about this role but your past experience doesn\'t align perfectly with every qualification, we still encourage you to apply. You may be the right candidate for this or other roles. How We Work: We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live our purpose through the following behaviors: We collaborate:
Being part of Mattel means being part of one team with shared values and goals. Every person counts, and working closely together brings better results. Partnership is our process and our collective capabilities are our superpower. We innovate:
We seek new and better ways to create innovative products and experiences. You can always make a difference and have real impact. We welcome new ideas and initiatives that challenge conventional thinking. We execute:
We are performance-driven, focused on excellence, and empowered to create and deliver results. Who We Are: Mattel is a leading global toy and family entertainment company with iconic brands including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, among others. Our offerings include toys, content, consumer products, digital and live experiences, sold in collaboration with leading retail and ecommerce partners. Since 1945, Mattel has been a trusted partner in empowering generations to explore the wonder of childhood. Mattel\'s workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more. Visit us at Mattel Careers (no links). Mattel is an Equal Opportunity Employer. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran status, disability status, or any other basis protected by applicable law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment. Videos to watch: The Culture at Mattel; Corporate Philanthropy
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Posting Title: Director, Brand Strategy & Operations Requisition Number: R232386 Company: Mattel HQ, Inc. Location: El Segundo, California Address: 333 Continental Blvd Zip Code: 90245 Job Category: Design CREATIVITY IS OUR SUPERPOWER. It's our heritage and its future. Mattel creates innovative products and experiences that inspire fans, entertain audiences and develop children through play. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. The Opportunity:
We are looking for a dynamic and experienced
Director, Brand Strategy & Operations
to drive the strategic vision and execution for Mattel's Global Brand Teams. This leader will evolve, develop, and implement consistent processes across all Global Brand Teams (GBT), including product approvals, assortment management, and new product development. By creating templates and tools to improve communication and reporting, you will act as a bridge between senior leadership and internal teams, ensuring seamless execution of brand strategies and operational alignment. This role reports directly to, and serves as a trusted advisor to the EVP & Chief Brand Officer, providing strategic guidance on key initiatives and ensuring alignment across all brand categories and GBT functions. Working within GBT (which includes Design, Packaging, GCI, Product Marketing, and Brand Marketing) and with cross-functional partners like Product Development, People & Culture, and Commercial leads, you will empower our teams to deliver their best work—strategically empowered and with clarity. What Your Impact Will Be: Operational Leadership Shape and prioritize key GBT initiatives, ensuring alignment with the company's strategic goals and vision. Track and report progress, ensuring goals are met and results are communicated across leadership. Drive end-to-end operational excellence by supporting strategic planning, resource allocation, workflow optimization, and execution. Build and maintain an operational infrastructure that scales with business complexity—balancing creative freedom with enterprise accountability including onboarding, training, technology tools, and more. Champion the evolution of processes, toolsets, and governance that elevate the GBT as an innovation engine, positioning the company for future growth. Strategic Program Management Partner with GBT Leadership to define priorities, shape integrated roadmaps, and manage capacity against critical business initiatives. Facilitate executive sessions and work with leadership to synthesize results. Manage cross-functional teams and stakeholders to drive progress on strategic initiatives (e.g., Functional Academies, AI for Design, Grand & Nash). Develop and implement tools, systems, and best practices for project intake, planning, status reporting, and cross-functional collaboration. Cultural Impact Regularly partner with senior executive stakeholders, translating needs into operational strategy and advising on tradeoffs that impact time-to-market, innovation, and financial performance. Identify and remove operational bottlenecks that hinder innovation or speed to market. Champion an inclusive, high-performing, and resilient creative culture—reducing friction and amplifying team impact while fostering collaboration and shared understanding between creative and business teams. What We\'re Looking For: Bachelor's degree in Business, Marketing, or related field (MBA preferred). Minimum 10+ years of leadership experience in brand strategy, marketing, or business operations, with a proven track record in executive roles. Strong analytical and problem-solving skills, with experience using data-driven insights to make high-impact decisions. Expertise in managing large-scale projects, ensuring successful execution on time and within budget, with effective resource allocation across teams. Strong strategic thinking, communication, and influencing skills across disciplines and leadership levels. Ability to inspire innovation and lead organizational change while aligning with company values and fostering a high-performance, inclusive culture. Demonstrated growth mindset, curiosity, and willingness to learn and improve. The annual base salary range for this position is between
$172,000 and $210,000 . This range is indicative of the projected hiring range; final base salary will be determined based on location, skills, and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to empower a culture where every employee can reach their full potential. Don\'t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you\'re excited about this role but your past experience doesn\'t align perfectly with every qualification, we still encourage you to apply. You may be the right candidate for this or other roles. How We Work: We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live our purpose through the following behaviors: We collaborate:
Being part of Mattel means being part of one team with shared values and goals. Every person counts, and working closely together brings better results. Partnership is our process and our collective capabilities are our superpower. We innovate:
We seek new and better ways to create innovative products and experiences. You can always make a difference and have real impact. We welcome new ideas and initiatives that challenge conventional thinking. We execute:
We are performance-driven, focused on excellence, and empowered to create and deliver results. Who We Are: Mattel is a leading global toy and family entertainment company with iconic brands including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, among others. Our offerings include toys, content, consumer products, digital and live experiences, sold in collaboration with leading retail and ecommerce partners. Since 1945, Mattel has been a trusted partner in empowering generations to explore the wonder of childhood. Mattel\'s workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more. Visit us at Mattel Careers (no links). Mattel is an Equal Opportunity Employer. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran status, disability status, or any other basis protected by applicable law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment. Videos to watch: The Culture at Mattel; Corporate Philanthropy
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