Great Gray Trust Company
Join to apply for the
Product Marketing Manager
role at
Great Gray Trust Company
Overview Great Gray is looking to add a
Product Marketing Manager
to our
Marketing
team. The Product Marketing Manager will be the primary messaging and positioning expert, driving RPAG’s marketing engine. This role sharpens how RPAG communicates its value, shapes product narratives, guides content strategy, and ensures consistency across campaigns and launches. The product marketer bridges high-level positioning with hands-on content creation, producing advisor-facing materials that drive recruitment, elevate brand strength, and fuel demand generation.
If you’re passionate about the retirement ecosystem and thrive at the intersection of strategy and storytelling, this role offers the opportunity to make an immediate impact.
Location This position will work from our Boston, MA office. Great Gray currently supports a hybrid work model with 4 days onsite, and 1 day remote.
Responsibilities
Define and refine RPAG’s product messaging, ensuring clarity, differentiation, and resonance with advisors and institutional audiences.
Partner with product, sales, legal/compliance and leadership teams to translate product capabilities into compelling narratives and market-ready positioning.
Develop content strategies that support advisor recruitment, engagement, and growth - spanning digital campaigns, product launches, and thought leadership.
Create and oversee advisor-facing content assets (blogs, whitepapers, guides, pitch decks, web copy, videos) that reinforce RPAG’s value.
Equip demand generation and sales teams with messaging frameworks, product briefs, and campaign-ready content.
Research advisor and retirement industry trends to inform positioning, product storytelling, and competitive differentiation.
Maintain consistency of brand voice and message across all platforms and materials.
Measure content performance and optimize based on data-driven insights.
Serve as a cross-functional connector between marketing, product, and sales to ensure alignment on positioning and content execution.
Contribute to RPAG’s thought leadership presence in the retirement ecosystem.
Complete other related duties as assigned
Qualifications & Experience
Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree a plus.
3-5 years of experience in product marketing, content marketing, or related roles.
Familiarity with the retirement plan ecosystem (DC plans, advisors, recordkeepers, asset managers, broker/dealers).
Demonstrated success in crafting messaging frameworks, positioning statements, and advisor-facing content.
Strong understanding of digital demand generation and how content fuels campaigns.
Proven ability to work cross-functionally with product, sales, and leadership teams.
Exceptional written and verbal communication skills.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Comfortable navigating ambiguity.
Entrepreneurial mindset to bring best practice ideas to the team.
Your standards reflect our core values: Growth Mindset, Disciplined Curiosity, Grit, Results Ownership, Collaboration.
Skills & Attributes
Strategic storyteller: Able to distill complexity into clear, compelling narratives.
Advisor-first mindset: Understands advisor challenges, needs, and language.
Collaborative partner: Works seamlessly across functions to align messaging and content.
Data-informed: Comfortable using performance insights to refine strategy and execution.
Dynamic and adaptable: Thrives in a fast-paced environment and adjusts quickly to new opportunities.
Passionate about impact: Motivated by helping advisors grow and improving retirement outcomes.
Benefits
Be an integral part of an early-stage, high-growth organization!
Hybrid work environment
Competitive compensation package including 401(k) with elective and non-elective match opportunities
Lifestyle spending allowance program
Employer-paid life and disability insurance
Generous paid time off program
Company Background Great Gray is the leading independent provider of trustee and administrative services to Collective Investment Trusts (CITs), with over $240 billion in CIT assets under management, across more than 800 funds. We work with more than 80 subadvisors, including AllianceBernstein, American Funds, BlackRock, Franklin Templeton, MetLife, Neuberger Berman, PGIM, PIMCO and Raymond James.
CITs are a forward-thinking approach to retirement planning, offering advantages in efficient administration and cost-effectiveness for employer-sponsored retirement plans.
Great Gray is independently owned by funds affiliated with Madison Dearborn Partners (MDP), after being acquired in 2023.
Equal Employment Opportunity Policy Great Gray, LLC is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, disability status or other non-merit factors.
Accommodation Statement Great Gray is committed to ensuring individuals with disabilities participate in the workforce. For accessibility or accommodation requests, please contact TalentAcquisition@GreatGray.com.
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Product Marketing Manager
role at
Great Gray Trust Company
Overview Great Gray is looking to add a
Product Marketing Manager
to our
Marketing
team. The Product Marketing Manager will be the primary messaging and positioning expert, driving RPAG’s marketing engine. This role sharpens how RPAG communicates its value, shapes product narratives, guides content strategy, and ensures consistency across campaigns and launches. The product marketer bridges high-level positioning with hands-on content creation, producing advisor-facing materials that drive recruitment, elevate brand strength, and fuel demand generation.
If you’re passionate about the retirement ecosystem and thrive at the intersection of strategy and storytelling, this role offers the opportunity to make an immediate impact.
Location This position will work from our Boston, MA office. Great Gray currently supports a hybrid work model with 4 days onsite, and 1 day remote.
Responsibilities
Define and refine RPAG’s product messaging, ensuring clarity, differentiation, and resonance with advisors and institutional audiences.
Partner with product, sales, legal/compliance and leadership teams to translate product capabilities into compelling narratives and market-ready positioning.
Develop content strategies that support advisor recruitment, engagement, and growth - spanning digital campaigns, product launches, and thought leadership.
Create and oversee advisor-facing content assets (blogs, whitepapers, guides, pitch decks, web copy, videos) that reinforce RPAG’s value.
Equip demand generation and sales teams with messaging frameworks, product briefs, and campaign-ready content.
Research advisor and retirement industry trends to inform positioning, product storytelling, and competitive differentiation.
Maintain consistency of brand voice and message across all platforms and materials.
Measure content performance and optimize based on data-driven insights.
Serve as a cross-functional connector between marketing, product, and sales to ensure alignment on positioning and content execution.
Contribute to RPAG’s thought leadership presence in the retirement ecosystem.
Complete other related duties as assigned
Qualifications & Experience
Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree a plus.
3-5 years of experience in product marketing, content marketing, or related roles.
Familiarity with the retirement plan ecosystem (DC plans, advisors, recordkeepers, asset managers, broker/dealers).
Demonstrated success in crafting messaging frameworks, positioning statements, and advisor-facing content.
Strong understanding of digital demand generation and how content fuels campaigns.
Proven ability to work cross-functionally with product, sales, and leadership teams.
Exceptional written and verbal communication skills.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Comfortable navigating ambiguity.
Entrepreneurial mindset to bring best practice ideas to the team.
Your standards reflect our core values: Growth Mindset, Disciplined Curiosity, Grit, Results Ownership, Collaboration.
Skills & Attributes
Strategic storyteller: Able to distill complexity into clear, compelling narratives.
Advisor-first mindset: Understands advisor challenges, needs, and language.
Collaborative partner: Works seamlessly across functions to align messaging and content.
Data-informed: Comfortable using performance insights to refine strategy and execution.
Dynamic and adaptable: Thrives in a fast-paced environment and adjusts quickly to new opportunities.
Passionate about impact: Motivated by helping advisors grow and improving retirement outcomes.
Benefits
Be an integral part of an early-stage, high-growth organization!
Hybrid work environment
Competitive compensation package including 401(k) with elective and non-elective match opportunities
Lifestyle spending allowance program
Employer-paid life and disability insurance
Generous paid time off program
Company Background Great Gray is the leading independent provider of trustee and administrative services to Collective Investment Trusts (CITs), with over $240 billion in CIT assets under management, across more than 800 funds. We work with more than 80 subadvisors, including AllianceBernstein, American Funds, BlackRock, Franklin Templeton, MetLife, Neuberger Berman, PGIM, PIMCO and Raymond James.
CITs are a forward-thinking approach to retirement planning, offering advantages in efficient administration and cost-effectiveness for employer-sponsored retirement plans.
Great Gray is independently owned by funds affiliated with Madison Dearborn Partners (MDP), after being acquired in 2023.
Equal Employment Opportunity Policy Great Gray, LLC is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, disability status or other non-merit factors.
Accommodation Statement Great Gray is committed to ensuring individuals with disabilities participate in the workforce. For accessibility or accommodation requests, please contact TalentAcquisition@GreatGray.com.
#J-18808-Ljbffr