Maiden Home
Overview
Maiden Home is hiring a
Marketing Associate, CRM & Lifecycle
to support and scale our omnichannel marketing and sales outreach. In this dynamic and creative role you will work with the Sr. Manager of Growth Marketing and other stakeholders to manage and analyze customer data and trends to develop initiatives and define strategies to improve client engagement, loyalty and retention. Our ideal candidate will bring strong functional skills working with customer data, while also having a highly creative oriented background in the luxury and/or fashion space. This is an exciting opportunity to learn quickly and advance at a growing brand-led business. This role is located at our New York headquarters, located in the TriBeCa design district. Responsibilities
Own and execute Klaviyo automated email flows such as abandonment and new subscriber welcome flows. Partner with cross-functional teams (E-commerce, Product Operations, Brand, Creative) to build customer emails and flows in Klaviyo. Partner with the Brand Marketing team on executing our email calendar, cadence and A/B testing. Support the company’s ongoing clienteling efforts, including prospecting for client-facing teams and creating varying content and newsletters. Pull customer segmentation to support various marketing initiatives, such as direct mail and paid digital advertising. Regularly maintain and update our customer databases and CRM platforms. Conduct ongoing reporting for Growth Marketing channel performance (e.g., outreach activity, appointments booked). Partner with the Brand Marketing team to define Maiden Home customer personas for ongoing outreach. Qualifications
1–3 years of experience working in CRM or retention marketing at a creatively/brand-led oriented company. Experience in a luxury, fashion and/or high-end furniture industry highly preferred. Strong mix of left and right brain — ability to analyze data and also think creatively about a brand. Experience with Klaviyo as an ESP & CRM tool. Comfortable working in Excel and manipulating large datasets. Ability to thrive in a highly dynamic and fast-paced environment. Must be able to effectively collaborate cross-functionally with stakeholders across other departments such as sales, customer care, creative & brand. About Maiden Home
Maiden Home is an authority in the world of luxury home furnishings. The brand designs original pieces at its New York studio, sources exquisite materials from trusted partners around the world, and works directly with distinguished artisans to bring them to life—then, it delivers them with prices and lead times that are unheard of in the furniture industry. Maiden Home’s unwavering commitment to exceptional design and quality is praised by leading interior designers and publications including Architectural Digest and Elle Decor, and it has brought the brand consistent year over year growth. Maiden Home is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics. Anticipated Salary Range: $80,000 - $95,000 Powered by JazzHR
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Maiden Home is hiring a
Marketing Associate, CRM & Lifecycle
to support and scale our omnichannel marketing and sales outreach. In this dynamic and creative role you will work with the Sr. Manager of Growth Marketing and other stakeholders to manage and analyze customer data and trends to develop initiatives and define strategies to improve client engagement, loyalty and retention. Our ideal candidate will bring strong functional skills working with customer data, while also having a highly creative oriented background in the luxury and/or fashion space. This is an exciting opportunity to learn quickly and advance at a growing brand-led business. This role is located at our New York headquarters, located in the TriBeCa design district. Responsibilities
Own and execute Klaviyo automated email flows such as abandonment and new subscriber welcome flows. Partner with cross-functional teams (E-commerce, Product Operations, Brand, Creative) to build customer emails and flows in Klaviyo. Partner with the Brand Marketing team on executing our email calendar, cadence and A/B testing. Support the company’s ongoing clienteling efforts, including prospecting for client-facing teams and creating varying content and newsletters. Pull customer segmentation to support various marketing initiatives, such as direct mail and paid digital advertising. Regularly maintain and update our customer databases and CRM platforms. Conduct ongoing reporting for Growth Marketing channel performance (e.g., outreach activity, appointments booked). Partner with the Brand Marketing team to define Maiden Home customer personas for ongoing outreach. Qualifications
1–3 years of experience working in CRM or retention marketing at a creatively/brand-led oriented company. Experience in a luxury, fashion and/or high-end furniture industry highly preferred. Strong mix of left and right brain — ability to analyze data and also think creatively about a brand. Experience with Klaviyo as an ESP & CRM tool. Comfortable working in Excel and manipulating large datasets. Ability to thrive in a highly dynamic and fast-paced environment. Must be able to effectively collaborate cross-functionally with stakeholders across other departments such as sales, customer care, creative & brand. About Maiden Home
Maiden Home is an authority in the world of luxury home furnishings. The brand designs original pieces at its New York studio, sources exquisite materials from trusted partners around the world, and works directly with distinguished artisans to bring them to life—then, it delivers them with prices and lead times that are unheard of in the furniture industry. Maiden Home’s unwavering commitment to exceptional design and quality is praised by leading interior designers and publications including Architectural Digest and Elle Decor, and it has brought the brand consistent year over year growth. Maiden Home is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics. Anticipated Salary Range: $80,000 - $95,000 Powered by JazzHR
#J-18808-Ljbffr