Sanofi US
Associate Director, Non-Personal Promotion NPP and Digital Marketing
Sanofi US, Cambridge, Massachusetts, us, 02140
Overview
Job Title:
Associate Director, Non-Personal Promotion NPP and Digital Marketing Location:
Cambridge, MA Sanofi Oncology is on a mission to modernize and strengthen our customer engagement model, allowing us to deliver transformative therapy to patients and meet the unique needs of our customers in a new way. The Digital and NPP Marketing lead will play a critical role in setting and executing a strategic, digital-first engagement plan to effectively reach and engage healthcare providers (HCPs) through non-personal channels. This role oversees digital content creation, channel optimization, and innovative digital solutions to enhance HCP engagement, while ensuring alignment and coordination with broader omnichannel efforts. This role reports to the Head of Marketing, US Oncology. We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. Main Responsibilities
Create and implement a robust non-personal promotion (NPP) strategy focused on digital engagement for HCPs, using the overall brand strategy plan as a guide. Ensure alignment with overall brand objectives, tailoring the approach to meet informational and practical needs of providers. Lead the development of digital content that resonates with HCPs and enhances their engagement, ensuring relevance and adherence to brand standards. Design dynamic content adaptable to various digital channels, supporting consistent and cohesive HCP interactions. Oversee the development and management of HCP-facing websites, banner ads, search features, apps, etc., ensuring they are user-friendly, informative, and engaging. Drive continuous updates and optimizations to digital platforms to maintain relevance and improve the user experience. Collaborate closely with the US Oncology Account Marketing Lead on non-personal and digital initiatives involving Organized Oncology Accounts. Identify, design, and manage digital pilot initiatives to test new engagement approaches, gathering insights to inform scalable solutions. Evaluate and refine digital pilots based on testing outcomes to enhance effectiveness and provider reach. Coordinate with omnichannel teams to ensure seamless integration of digital efforts within the broader HCP engagement strategy. Leverage digital platforms to conduct ongoing testing and refinement of content and channel strategy. Leverage data and analytics to continuously optimize digital channels based on performance metrics, improving the impact and efficiency of digital outreach. Act as a primary liaison with the GTMC omnichannel teams, ensuring alignment in digital and NPP initiatives. Facilitate cross-functional collaboration to enhance omnichannel engagement and leverage best practices across digital efforts. Research innovation in digital channels, tools, and applications to bring new ideas for NPP HCP engagement. About You
Bachelor’s degree required; advanced degree in business or life sciences preferred. 5+ years in Marketing/Sales and/or other commercial roles required. Oncology experience preferred. Exceptional communication and analytical skills, with a focus on high-impact execution and results. Proven success in customer-centric marketing strategy development and cross-functional leadership. Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team. Discover opportunities to grow your talent and drive your career, including promotions or lateral moves. Enjoy a rewards package that recognizes your contribution and amplifies your impact. Comprehensive health and wellbeing benefits including high-quality healthcare and family-friendly leave policies. Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, nationality, marital status, sex, gender, gender identity or expression, affectional or sexual orientation, disability, veteran or military status, or any other characteristic protected by law.
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Job Title:
Associate Director, Non-Personal Promotion NPP and Digital Marketing Location:
Cambridge, MA Sanofi Oncology is on a mission to modernize and strengthen our customer engagement model, allowing us to deliver transformative therapy to patients and meet the unique needs of our customers in a new way. The Digital and NPP Marketing lead will play a critical role in setting and executing a strategic, digital-first engagement plan to effectively reach and engage healthcare providers (HCPs) through non-personal channels. This role oversees digital content creation, channel optimization, and innovative digital solutions to enhance HCP engagement, while ensuring alignment and coordination with broader omnichannel efforts. This role reports to the Head of Marketing, US Oncology. We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. Main Responsibilities
Create and implement a robust non-personal promotion (NPP) strategy focused on digital engagement for HCPs, using the overall brand strategy plan as a guide. Ensure alignment with overall brand objectives, tailoring the approach to meet informational and practical needs of providers. Lead the development of digital content that resonates with HCPs and enhances their engagement, ensuring relevance and adherence to brand standards. Design dynamic content adaptable to various digital channels, supporting consistent and cohesive HCP interactions. Oversee the development and management of HCP-facing websites, banner ads, search features, apps, etc., ensuring they are user-friendly, informative, and engaging. Drive continuous updates and optimizations to digital platforms to maintain relevance and improve the user experience. Collaborate closely with the US Oncology Account Marketing Lead on non-personal and digital initiatives involving Organized Oncology Accounts. Identify, design, and manage digital pilot initiatives to test new engagement approaches, gathering insights to inform scalable solutions. Evaluate and refine digital pilots based on testing outcomes to enhance effectiveness and provider reach. Coordinate with omnichannel teams to ensure seamless integration of digital efforts within the broader HCP engagement strategy. Leverage digital platforms to conduct ongoing testing and refinement of content and channel strategy. Leverage data and analytics to continuously optimize digital channels based on performance metrics, improving the impact and efficiency of digital outreach. Act as a primary liaison with the GTMC omnichannel teams, ensuring alignment in digital and NPP initiatives. Facilitate cross-functional collaboration to enhance omnichannel engagement and leverage best practices across digital efforts. Research innovation in digital channels, tools, and applications to bring new ideas for NPP HCP engagement. About You
Bachelor’s degree required; advanced degree in business or life sciences preferred. 5+ years in Marketing/Sales and/or other commercial roles required. Oncology experience preferred. Exceptional communication and analytical skills, with a focus on high-impact execution and results. Proven success in customer-centric marketing strategy development and cross-functional leadership. Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team. Discover opportunities to grow your talent and drive your career, including promotions or lateral moves. Enjoy a rewards package that recognizes your contribution and amplifies your impact. Comprehensive health and wellbeing benefits including high-quality healthcare and family-friendly leave policies. Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, nationality, marital status, sex, gender, gender identity or expression, affectional or sexual orientation, disability, veteran or military status, or any other characteristic protected by law.
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