Abe
Overview
Paid Social Manager (Remote US) at Abe Abe is a specialized consultancy focused exclusively on social media advertising. We leverage LinkedIn, Meta and more to reach, engage, and convert target audiences. This role reports to the Associate Director and is a crucial part of the social media team, with the opportunity to be on the ground floor of a fast-growing specialty agency. We use Customer Generation (a marketing methodology developed by us) focusing on SQLs and Customers instead of traditional metrics like MQLs. Roles & Responsibilities
Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to align tasks, ensure work quality, and identify improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Be responsible for personal productivity and utilization Work with the Associate Director to achieve internal and client goals Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn including ad copy, TAM development, and targeting to maximize ROI What You Offer (Qualifications)
2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more Proficiency with advertising platforms and tools like LinkedIn Campaign Manager, Zoominfo, 6Sense, and more Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel or other analytics platforms to drive decisions Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Competitive, curious, problem-solving mindset Live on the cutting edge of the industry, seeking opportunities to grow and share Ability to organize, prioritize and manage multiple projects simultaneously Quality-focused and committed to advertising with integrity Willingness to travel to visit clients approximately once per year, per client or as needed What Success Looks Like
Demonstrate our core values in every interaction Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs, including client growth and goal attainment; core KPIs are client North Star Metrics (NSMs) and Client Satisfaction scores Build client trust and renewals; cross-sell services aligned with client goals Clearly communicate results with client contacts and executives make sound strategic decisions for accounts Benefits
Base salary range for this position in the United States: $70,000-$80,000 USD with potential for bonus eligibility Medical, dental, vision, disability, and life insurance for you and your family Employer-paid plan for you and partial employer contribution for dependents Benefits to support the whole person: mental health resources through Spring Health and Headspace; physical health options through Omada; fertility support; virtual workouts; One Medical membership Time Off: Unlimited PTO (2-week minimum), paid company holidays, Your Birthday Off, End of Year Recharge (Dec 24 – Jan 1), Paid Parental Leave 401(k) with employer match Annual bonus based on tenure Work Environment Requirements
As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available where we have established businesses; you must have work authorization and reside permanently in the country. The role can operate 100% virtually from your home office. We collaborate via Zoom and Slack. You may need to use a laptop (PC or Mac), essential software, and other office tools. You should be able to stay stationary for extended periods, interpret written/verbal communication, have reliable internet, and maintain a professional background. Reasonable accommodations can be provided to enable qualified individuals to perform essential job functions. For accommodations in completing applications or participating in the selection process, contact careers@directiveconsulting.com. Additional Information
At Abe, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level
Mid-Senior level Employment type
Full-time Job function
Other Industries
Advertising Services
#J-18808-Ljbffr
Paid Social Manager (Remote US) at Abe Abe is a specialized consultancy focused exclusively on social media advertising. We leverage LinkedIn, Meta and more to reach, engage, and convert target audiences. This role reports to the Associate Director and is a crucial part of the social media team, with the opportunity to be on the ground floor of a fast-growing specialty agency. We use Customer Generation (a marketing methodology developed by us) focusing on SQLs and Customers instead of traditional metrics like MQLs. Roles & Responsibilities
Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to align tasks, ensure work quality, and identify improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Be responsible for personal productivity and utilization Work with the Associate Director to achieve internal and client goals Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn including ad copy, TAM development, and targeting to maximize ROI What You Offer (Qualifications)
2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more Proficiency with advertising platforms and tools like LinkedIn Campaign Manager, Zoominfo, 6Sense, and more Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel or other analytics platforms to drive decisions Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Competitive, curious, problem-solving mindset Live on the cutting edge of the industry, seeking opportunities to grow and share Ability to organize, prioritize and manage multiple projects simultaneously Quality-focused and committed to advertising with integrity Willingness to travel to visit clients approximately once per year, per client or as needed What Success Looks Like
Demonstrate our core values in every interaction Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs, including client growth and goal attainment; core KPIs are client North Star Metrics (NSMs) and Client Satisfaction scores Build client trust and renewals; cross-sell services aligned with client goals Clearly communicate results with client contacts and executives make sound strategic decisions for accounts Benefits
Base salary range for this position in the United States: $70,000-$80,000 USD with potential for bonus eligibility Medical, dental, vision, disability, and life insurance for you and your family Employer-paid plan for you and partial employer contribution for dependents Benefits to support the whole person: mental health resources through Spring Health and Headspace; physical health options through Omada; fertility support; virtual workouts; One Medical membership Time Off: Unlimited PTO (2-week minimum), paid company holidays, Your Birthday Off, End of Year Recharge (Dec 24 – Jan 1), Paid Parental Leave 401(k) with employer match Annual bonus based on tenure Work Environment Requirements
As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available where we have established businesses; you must have work authorization and reside permanently in the country. The role can operate 100% virtually from your home office. We collaborate via Zoom and Slack. You may need to use a laptop (PC or Mac), essential software, and other office tools. You should be able to stay stationary for extended periods, interpret written/verbal communication, have reliable internet, and maintain a professional background. Reasonable accommodations can be provided to enable qualified individuals to perform essential job functions. For accommodations in completing applications or participating in the selection process, contact careers@directiveconsulting.com. Additional Information
At Abe, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level
Mid-Senior level Employment type
Full-time Job function
Other Industries
Advertising Services
#J-18808-Ljbffr