LinkedIn
Product Marketing Manager, Boosting and Small Business
LinkedIn, San Francisco, California, United States, 94199
Overview
LinkedIn Marketing Solutions (LMS) is a multi-billion-dollar business with significant growth potential. We help organizations engage valuable professional audiences, drive influence in a trusted B2B environment, and advance performance against their business pipeline. We’re looking for a Product Marketing Manager to lead go-to-market strategy and customer research for LinkedIn’s Boosting portfolio. This role will also support cross-functional efforts to create a cohesive customer journey for small businesses using both our paid advertising and organic marketing products. In this role, you will focus on understanding and communicating the needs of small business leaders and marketer audiences to inform product prioritization, strategic positioning, and marketing execution. The ideal candidate excels at uncovering customer pain points and needs through research, influencing stakeholders, and creating compelling messaging and narratives for small businesses. Are you ready to join a world-class marketing team that is fun and helps professionals worldwide? Join us in changing the way the world works. Location & Hybrid Work
This role can be based in San Francisco, CA, Sunnyvale, CA or New York City. The work location is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. Responsibilities
Develop a deep understanding of small business marketers and Boosting users through qualitative and quantitative research to inform product and go-to-market strategy. Craft GTM strategies including business goals, target audiences, positioning, messaging, and cross-channel activation. Partner with market and user-experience research to conduct customer research and share insights across the organization. Collaborate with product, sales, business development, and marketing teams to ensure consistent messaging and promote product best practices across programs, enablement, partnerships, and launches. Monitor trends in advertising and small business marketing to anticipate evolving customer needs. Work with Product teams on copy testing to drive acquisition and growth for Boosting products. Qualifications
Basic Qualifications: 5+ years of product marketing or small business digital advertising experience BA or BS degree or equivalent work experience Preferred Qualifications: Experience in digital advertising Experience leading small business marketing programs Proven ability to conduct and apply quantitative and qualitative research Ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact Analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization Experience executing GTM plans for new products, including messaging, narratives, sales enablement, and growth marketing tactics Experience in growth marketing, particularly email, advertising, or product copy testing a plus Suggested Skills
Customer research and insights synthesis Go-to-market strategy development and execution Positioning, messaging, and narrative development Cross-functional stakeholder collaboration and management Compensation & Benefits
LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $100,000-$156,000. Actual compensation packages are based on several factors that are unique to each candidate, including skill set, depth of experience, certifications, and specific work location. The total compensation package may include annual performance bonus, stock, benefits and/or other incentive plans. For more information, visit https://careers.linkedin.com/benefits. Equal Opportunity & Accommodations
LinkedIn is proud to be an equal opportunity employer and seeks candidates from a wide range of perspectives and backgrounds. We consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn provides accommodations to applicants with disabilities and for other accessibility needs. If you need an accommodation, contact accommodations@linkedin.com. Reasonable accommodations are provided to enable full participation in the hiring process; responses to accommodation requests are provided within three business days. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Technology, Information and Internet
#J-18808-Ljbffr
LinkedIn Marketing Solutions (LMS) is a multi-billion-dollar business with significant growth potential. We help organizations engage valuable professional audiences, drive influence in a trusted B2B environment, and advance performance against their business pipeline. We’re looking for a Product Marketing Manager to lead go-to-market strategy and customer research for LinkedIn’s Boosting portfolio. This role will also support cross-functional efforts to create a cohesive customer journey for small businesses using both our paid advertising and organic marketing products. In this role, you will focus on understanding and communicating the needs of small business leaders and marketer audiences to inform product prioritization, strategic positioning, and marketing execution. The ideal candidate excels at uncovering customer pain points and needs through research, influencing stakeholders, and creating compelling messaging and narratives for small businesses. Are you ready to join a world-class marketing team that is fun and helps professionals worldwide? Join us in changing the way the world works. Location & Hybrid Work
This role can be based in San Francisco, CA, Sunnyvale, CA or New York City. The work location is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. Responsibilities
Develop a deep understanding of small business marketers and Boosting users through qualitative and quantitative research to inform product and go-to-market strategy. Craft GTM strategies including business goals, target audiences, positioning, messaging, and cross-channel activation. Partner with market and user-experience research to conduct customer research and share insights across the organization. Collaborate with product, sales, business development, and marketing teams to ensure consistent messaging and promote product best practices across programs, enablement, partnerships, and launches. Monitor trends in advertising and small business marketing to anticipate evolving customer needs. Work with Product teams on copy testing to drive acquisition and growth for Boosting products. Qualifications
Basic Qualifications: 5+ years of product marketing or small business digital advertising experience BA or BS degree or equivalent work experience Preferred Qualifications: Experience in digital advertising Experience leading small business marketing programs Proven ability to conduct and apply quantitative and qualitative research Ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact Analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization Experience executing GTM plans for new products, including messaging, narratives, sales enablement, and growth marketing tactics Experience in growth marketing, particularly email, advertising, or product copy testing a plus Suggested Skills
Customer research and insights synthesis Go-to-market strategy development and execution Positioning, messaging, and narrative development Cross-functional stakeholder collaboration and management Compensation & Benefits
LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $100,000-$156,000. Actual compensation packages are based on several factors that are unique to each candidate, including skill set, depth of experience, certifications, and specific work location. The total compensation package may include annual performance bonus, stock, benefits and/or other incentive plans. For more information, visit https://careers.linkedin.com/benefits. Equal Opportunity & Accommodations
LinkedIn is proud to be an equal opportunity employer and seeks candidates from a wide range of perspectives and backgrounds. We consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn provides accommodations to applicants with disabilities and for other accessibility needs. If you need an accommodation, contact accommodations@linkedin.com. Reasonable accommodations are provided to enable full participation in the hiring process; responses to accommodation requests are provided within three business days. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Technology, Information and Internet
#J-18808-Ljbffr