Publicis Groupe
Overview
The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path.
Responsibilities
Gather research necessary to build a new campaign
Assist the manager in gathering necessary data for plan development
Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
Primary party responsible for trafficking approved plan
Monitor and maintain campaign budgets, pacing and bid adjustments
Active monitoring and management of performance and competitive landscape
Monitor and optimize paid search performance to meet business objectives
Develop and implement optimization recommendations and/or testing plans
Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
Pull and analyze data to inform campaign reporting and help to build insights
Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies
Learn all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Tableau, Google Trends
Work closely with manager to establish priorities and manage workload
Timely delivery of all work
Stay informed on search industry trends and new tools and ad formats
Successful completion of training programs and requisite certifications
Foster strong relationships with internal teams and client groups
Qualifications
1+ years of experience in bid management, paid search and/or paid social campaign development/management/optimization with the use of leading search platforms
Strong analytical thinking and mathematical skills and an ability to manage data
Understanding of Search PPC and digital display advertising
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong organizational and communication skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $49,305 - $65,415 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/19/2025.
All your information will be kept confidential according to EEO guidelines.
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Responsibilities
Gather research necessary to build a new campaign
Assist the manager in gathering necessary data for plan development
Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
Primary party responsible for trafficking approved plan
Monitor and maintain campaign budgets, pacing and bid adjustments
Active monitoring and management of performance and competitive landscape
Monitor and optimize paid search performance to meet business objectives
Develop and implement optimization recommendations and/or testing plans
Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
Pull and analyze data to inform campaign reporting and help to build insights
Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies
Learn all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Tableau, Google Trends
Work closely with manager to establish priorities and manage workload
Timely delivery of all work
Stay informed on search industry trends and new tools and ad formats
Successful completion of training programs and requisite certifications
Foster strong relationships with internal teams and client groups
Qualifications
1+ years of experience in bid management, paid search and/or paid social campaign development/management/optimization with the use of leading search platforms
Strong analytical thinking and mathematical skills and an ability to manage data
Understanding of Search PPC and digital display advertising
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong organizational and communication skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $49,305 - $65,415 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/19/2025.
All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr