Gannett
Overview
Content Optimization Strategist - SEO
— Compensation: $60,000 - $70,000 annually About the Opportunity: We're looking for a skilled
Content Optimization Strategist - SEO
to join our team. In this role, you will be responsible for developing and executing strategies that improve website organic search rankings (SEO) tied to our VehiclesForSaleNearXXX launches. Your work will help maximize website traffic, conversions, and overall visibility across major search engines. This position blends technical SEO expertise, content optimization, and cross-team collaboration to deliver measurable results. What You\'ll Do
Conduct keyword research and develop optimization strategies Execute on-page and off-page SEO tactics Analyze campaign data and track performance across organic and paid channels Make data-driven adjustments to improve results Manage and optimize campaigns through proprietary SEO marketing platforms Collaborate with Account Management and Sales teams to align strategies with client KPIs Monitor real-time search trends and integrate findings into campaigns Position Requirements
3+ years of hands-on experience in digital advertising optimization 2+ years of digital marketing, analytics, and reporting experience Google Analytics Certification required Strong knowledge of SEO best practices, search engine algorithms, and analytics tools (e.g., SEMrush) Advanced Excel and data analysis skills Ability to work with developers to enhance user experience and site visibility Excellent communication skills to explain technical concepts to non-technical stakeholders Strong organizational and critical-thinking skills Key Skills & Competencies
Technical Expertise:
SEO, content editing, analytics, attribution Data Analysis:
Interpreting complex data sets and KPIs Collaboration:
Work effectively across Account Management, Sales, and technical teams Customer Focus:
Understand client goals and deliver ROI-driven strategies Adaptability:
Stay current on evolving search trends and new technologies About You
Bachelor\'s degree in Business, Marketing, Advertising, or related field Self-motivated, detail-oriented, and highly organized Strong problem-solving skills and ability to thrive in a fast-paced environment About Us
At
LOCALiQ , we value innovation, collaboration, and work-life balance. Our mission is to help local businesses grow online through smart, data-driven marketing strategies. We\'ve been recognized by Google as a: Quality Account Champion (North America) Innovation Champion (Canada) With headquarters in Woodland Hills, CA, and Frisco, TX, we operate in more than 35 locations worldwide, including the U.S., Canada, India, Australia, New Zealand, and Brazil. LOCALiQ is proud to be an equal opportunity employer. The annualized base salary for this role will range between $65,000 and $70,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
#J-18808-Ljbffr
Content Optimization Strategist - SEO
— Compensation: $60,000 - $70,000 annually About the Opportunity: We're looking for a skilled
Content Optimization Strategist - SEO
to join our team. In this role, you will be responsible for developing and executing strategies that improve website organic search rankings (SEO) tied to our VehiclesForSaleNearXXX launches. Your work will help maximize website traffic, conversions, and overall visibility across major search engines. This position blends technical SEO expertise, content optimization, and cross-team collaboration to deliver measurable results. What You\'ll Do
Conduct keyword research and develop optimization strategies Execute on-page and off-page SEO tactics Analyze campaign data and track performance across organic and paid channels Make data-driven adjustments to improve results Manage and optimize campaigns through proprietary SEO marketing platforms Collaborate with Account Management and Sales teams to align strategies with client KPIs Monitor real-time search trends and integrate findings into campaigns Position Requirements
3+ years of hands-on experience in digital advertising optimization 2+ years of digital marketing, analytics, and reporting experience Google Analytics Certification required Strong knowledge of SEO best practices, search engine algorithms, and analytics tools (e.g., SEMrush) Advanced Excel and data analysis skills Ability to work with developers to enhance user experience and site visibility Excellent communication skills to explain technical concepts to non-technical stakeholders Strong organizational and critical-thinking skills Key Skills & Competencies
Technical Expertise:
SEO, content editing, analytics, attribution Data Analysis:
Interpreting complex data sets and KPIs Collaboration:
Work effectively across Account Management, Sales, and technical teams Customer Focus:
Understand client goals and deliver ROI-driven strategies Adaptability:
Stay current on evolving search trends and new technologies About You
Bachelor\'s degree in Business, Marketing, Advertising, or related field Self-motivated, detail-oriented, and highly organized Strong problem-solving skills and ability to thrive in a fast-paced environment About Us
At
LOCALiQ , we value innovation, collaboration, and work-life balance. Our mission is to help local businesses grow online through smart, data-driven marketing strategies. We\'ve been recognized by Google as a: Quality Account Champion (North America) Innovation Champion (Canada) With headquarters in Woodland Hills, CA, and Frisco, TX, we operate in more than 35 locations worldwide, including the U.S., Canada, India, Australia, New Zealand, and Brazil. LOCALiQ is proud to be an equal opportunity employer. The annualized base salary for this role will range between $65,000 and $70,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
#J-18808-Ljbffr