Constant Contact, Inc.
Director, Partnerships and Partner Marketing Boston, MA; Waltham, MA; Remote
Constant Contact, Inc., Sacramento, California, United States, 95828
Director, Partnerships and Partner Marketing
Location: Boston, MA; Waltham, MA; Remote At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. We empower people everywhere to pursue their dreams by helping business owners, entrepreneurs, non-profits and individuals succeed with the tools to grow online. We are seeking a strategic and revenue-focused Marketing Partner Leader to lead partner acquisition and co-marketing efforts with associations, affiliates, resellers, and industry organizations. This high-impact role will develop and scale joint marketing programs that drive new partnerships, lead generation, and long-term revenue. Responsibilities Build: formalize the elements of our Marketing Partner Program — marketing and creative assets, signup processes, financial terms, etc. Target: create and refine a target list of potential Marketing partners Acquire: create demand for and actively drive acquisition of new Marketing partners Grow: jointly execute marketing programs with partners to accelerate new member trials, customers, and partner revenue share Nurture: grow and expand marketing partnerships Collaborate across Marketing, Sales, Business Development, Product Marketing, and Partner Success to create tailored, measurable partner marketing programs—from campaign design and enablement to execution and performance tracking Who you are 10+ years in B2B / SMB partnership development and marketing in partner, affiliate, channel, or ecosystem marketing roles—within SaaS or tech platforms Proven track record driving co-marketing and joint GTM programs that deliver revenue growth through indirect channels Strong experience working with industry associations, resellers, technology partners, or strategic alliances Exceptional relationship-building and communication skills—able to influence internal and external stakeholders Deep understanding of the SMB market and how to engage associations, local influencers, and niche vertical networks Familiarity with Salesforce CRM and marketing automation platforms Ability to thrive in a fast-paced, cross-functional environment with competing priorities Role scope and organization Lead partner marketing strategy to drive revenue through associations, co-branded campaigns, strategic alliances, and distribution partners Define scalable marketing playbooks by partner type (associations, industry groups, resellers, digital agencies, technology partners) Collaborate with Business Development and Corporate Strategy to prioritize high-value partnerships and deliver on KPIs Design and launch integrated co-marketing programs (email, webinars, content, virtual events, digital advertising, newsletters) Create tailored campaigns aligned with Constant Contact’s value proposition and brand Manage creative development, messaging, timelines, and campaign performance with internal and partner teams Enablement & Partner Success: develop toolkits, templates, and messaging frameworks; provide onboarding and training for consistent partner execution Lead ongoing communication and relationship management with top-tier partners and associations; create self-serve capabilities for smaller partners Plan and execute co-branded events, virtual workshops, podcasts, and content partnerships Build partner-branded assets and nurture programs for promotion across owned and paid channels Collaborate with Content and Brand teams to amplify partner stories and case studies Measurement & Optimization: define KPIs, track performance (leads, MQLs, CPL, revenue contribution, ROI), use marketing automation and CRM to optimize programs, and report impact to senior leadership Compensation and benefits The specific salary offered depends on experience, location, and other factors. Some roles may be eligible for additional on-target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave. We offer a hybrid work model combining remote work with access to office locations for collaboration, trainings, and events. Why You’ll Love Us We celebrate diversity and inclusion and provide opportunities for growth and professional development. We support work-life balance with generous paid time off and a competitive benefits package. Apply to join a team dedicated to improving the quality of our product from a customer perspective and enabling the success of small businesses, non-profits, and community groups. EEO and Accessibility Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, or any other status protected by law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com. Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected.
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Location: Boston, MA; Waltham, MA; Remote At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. We empower people everywhere to pursue their dreams by helping business owners, entrepreneurs, non-profits and individuals succeed with the tools to grow online. We are seeking a strategic and revenue-focused Marketing Partner Leader to lead partner acquisition and co-marketing efforts with associations, affiliates, resellers, and industry organizations. This high-impact role will develop and scale joint marketing programs that drive new partnerships, lead generation, and long-term revenue. Responsibilities Build: formalize the elements of our Marketing Partner Program — marketing and creative assets, signup processes, financial terms, etc. Target: create and refine a target list of potential Marketing partners Acquire: create demand for and actively drive acquisition of new Marketing partners Grow: jointly execute marketing programs with partners to accelerate new member trials, customers, and partner revenue share Nurture: grow and expand marketing partnerships Collaborate across Marketing, Sales, Business Development, Product Marketing, and Partner Success to create tailored, measurable partner marketing programs—from campaign design and enablement to execution and performance tracking Who you are 10+ years in B2B / SMB partnership development and marketing in partner, affiliate, channel, or ecosystem marketing roles—within SaaS or tech platforms Proven track record driving co-marketing and joint GTM programs that deliver revenue growth through indirect channels Strong experience working with industry associations, resellers, technology partners, or strategic alliances Exceptional relationship-building and communication skills—able to influence internal and external stakeholders Deep understanding of the SMB market and how to engage associations, local influencers, and niche vertical networks Familiarity with Salesforce CRM and marketing automation platforms Ability to thrive in a fast-paced, cross-functional environment with competing priorities Role scope and organization Lead partner marketing strategy to drive revenue through associations, co-branded campaigns, strategic alliances, and distribution partners Define scalable marketing playbooks by partner type (associations, industry groups, resellers, digital agencies, technology partners) Collaborate with Business Development and Corporate Strategy to prioritize high-value partnerships and deliver on KPIs Design and launch integrated co-marketing programs (email, webinars, content, virtual events, digital advertising, newsletters) Create tailored campaigns aligned with Constant Contact’s value proposition and brand Manage creative development, messaging, timelines, and campaign performance with internal and partner teams Enablement & Partner Success: develop toolkits, templates, and messaging frameworks; provide onboarding and training for consistent partner execution Lead ongoing communication and relationship management with top-tier partners and associations; create self-serve capabilities for smaller partners Plan and execute co-branded events, virtual workshops, podcasts, and content partnerships Build partner-branded assets and nurture programs for promotion across owned and paid channels Collaborate with Content and Brand teams to amplify partner stories and case studies Measurement & Optimization: define KPIs, track performance (leads, MQLs, CPL, revenue contribution, ROI), use marketing automation and CRM to optimize programs, and report impact to senior leadership Compensation and benefits The specific salary offered depends on experience, location, and other factors. Some roles may be eligible for additional on-target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave. We offer a hybrid work model combining remote work with access to office locations for collaboration, trainings, and events. Why You’ll Love Us We celebrate diversity and inclusion and provide opportunities for growth and professional development. We support work-life balance with generous paid time off and a competitive benefits package. Apply to join a team dedicated to improving the quality of our product from a customer perspective and enabling the success of small businesses, non-profits, and community groups. EEO and Accessibility Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, or any other status protected by law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com. Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected.
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