Later Group
About this position:
The VP of Client Strategy is a senior leadership role responsible for scaling Later’s strategic excellence in influencer and social media marketing. Reporting directly to the Chief Strategy Officer, you will lead and mentor a team of Strategists — including Associate Directors and Senior Strategists — while shaping the systems, frameworks, and best practices that drive measurable outcomes for Later’s clients. This is a pivotal role for Later’s growth. You’ll partner closely with Sales, Account Management, Product, and Marketing leadership to deliver world-class strategies for both existing clients and new business opportunities. The ideal candidate is equal parts strategic visionary, hands-on client partner, and team builder — passionate about shaping the future of creator-led marketing and maximizing customer value through Later’s technology and services. What you'll be doing:
Define and evolve Later’s strategic frameworks, playbooks, and benchmarks for influencer and social marketing across industries and platforms. Guide outcome-driven strategies for top-tier client accounts and high-stakes new business opportunities. Translate insights from market trends and client performance into scalable strategic best practices. Technical / Execution
Provide executive-level support on client engagements, including strategy workshops, business reviews, and marketing transformation plans. Partner with Sales, Customer Success, and Services teams to build winning proposals and strategies that drive measurable revenue outcomes. Leverage data and performance metrics (CPE, CPM, ER, ROI) to inform client strategies and optimize results. Recruit, lead, and mentor a high-performing team of Strategists across levels, ensuring alignment, growth, and accountability. Lead prioritization, performance reviews, and resourcing across client portfolios and new business opportunities. Collaborate with cross-functional leaders in Product, Data, and Marketing to align client strategy with business objectives. Leadership
Represent the Strategy function as a senior leader internally and externally, modeling Later’s values of fearless honesty, customer obsession, and innate curiosity. Champion a culture of innovation, accountability, and collaboration within the Strategy team and across the company. Act as a key voice in company-wide planning and growth discussions. Research / Best Practices
Stay at the forefront of social platform changes, creator economy trends, and performance marketing innovations. Lead internal education to upskill Later’s GTM teams on emerging strategies and tools. Contribute thought leadership externally, positioning Later as a trusted partner in influencer and creator-first marketing. What Success Looks Like
Later’s clients consistently achieve measurable business outcomes through influencer and social media strategies. Strategy team is high-performing, motivated, and recognized as a trusted partner across the company. Later’s strategic frameworks and playbooks are adopted company-wide, driving consistency and excellence in client delivery. Cross-functional collaboration with Sales, Customer Success, and Product results in stronger proposals, client outcomes, and revenue growth. Later is recognized externally as a thought leader in creator-led and influencer marketing strategy. What You Bring
8+ years of experience in influencer marketing, social strategy, or brand marketing, including senior leadership roles. Proven success leading strategy teams and delivering measurable business impact for enterprise or growth-stage brands. Deep understanding of the creator economy, key social platforms (TikTok, Instagram, YouTube, etc.), and digital performance metrics (CPE, CPM, ER). Track record of building executive-ready proposals and materials that drive client engagement and growth. Strong cross-functional collaboration skills, with experience partnering with Sales, Product, and Marketing teams. Exceptional communication and storytelling abilities. Proficiency in CRM (Salesforce), collaboration software (GSuite, Slack, Zoom), and influencer/social/affiliate marketing platforms. Proficiency in paid social advertising a strong plus. How you work:
Driven by Impact:
You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear. Strategic & Customer-Centric:
You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights. Curious & Growth-Oriented:
You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement. Collaborative & Resilient:
You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high. Accountable & Honest:
You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth. Emotionally Intelligent:
You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity. Our approach to compensation
We take a market-based and data-driven approach to compensation. We leverage data from trusted third-party compensation sources to understand market value based on function, level, location, and scope. We evaluate compensation bi-annually, including performance and market-related factors. Salaries are benchmarked against market Total Cash Compensation for the posting location. Some roles are structured as On Target Earnings (OTE = base + commission/variable); others as salary only. We share salary ranges on all job postings where legally required and may adjust final offers based on skills, experience, and other factors. Permanent team members are eligible for benefits as part of the overall package. Salary Range: $250,000 - 300,000 OTE #LI-Hybrid Where we work
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post positions in the locations where we are open to having the successful candidate be located. Diversity, inclusion, and accessibility
We are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We maintain unbiased hiring, pay, and promotion practices to create an equitable workplace. We are an equal opportunity employer. All applications will receive consideration without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please request accommodations during the recruitment process.
#J-18808-Ljbffr
The VP of Client Strategy is a senior leadership role responsible for scaling Later’s strategic excellence in influencer and social media marketing. Reporting directly to the Chief Strategy Officer, you will lead and mentor a team of Strategists — including Associate Directors and Senior Strategists — while shaping the systems, frameworks, and best practices that drive measurable outcomes for Later’s clients. This is a pivotal role for Later’s growth. You’ll partner closely with Sales, Account Management, Product, and Marketing leadership to deliver world-class strategies for both existing clients and new business opportunities. The ideal candidate is equal parts strategic visionary, hands-on client partner, and team builder — passionate about shaping the future of creator-led marketing and maximizing customer value through Later’s technology and services. What you'll be doing:
Define and evolve Later’s strategic frameworks, playbooks, and benchmarks for influencer and social marketing across industries and platforms. Guide outcome-driven strategies for top-tier client accounts and high-stakes new business opportunities. Translate insights from market trends and client performance into scalable strategic best practices. Technical / Execution
Provide executive-level support on client engagements, including strategy workshops, business reviews, and marketing transformation plans. Partner with Sales, Customer Success, and Services teams to build winning proposals and strategies that drive measurable revenue outcomes. Leverage data and performance metrics (CPE, CPM, ER, ROI) to inform client strategies and optimize results. Recruit, lead, and mentor a high-performing team of Strategists across levels, ensuring alignment, growth, and accountability. Lead prioritization, performance reviews, and resourcing across client portfolios and new business opportunities. Collaborate with cross-functional leaders in Product, Data, and Marketing to align client strategy with business objectives. Leadership
Represent the Strategy function as a senior leader internally and externally, modeling Later’s values of fearless honesty, customer obsession, and innate curiosity. Champion a culture of innovation, accountability, and collaboration within the Strategy team and across the company. Act as a key voice in company-wide planning and growth discussions. Research / Best Practices
Stay at the forefront of social platform changes, creator economy trends, and performance marketing innovations. Lead internal education to upskill Later’s GTM teams on emerging strategies and tools. Contribute thought leadership externally, positioning Later as a trusted partner in influencer and creator-first marketing. What Success Looks Like
Later’s clients consistently achieve measurable business outcomes through influencer and social media strategies. Strategy team is high-performing, motivated, and recognized as a trusted partner across the company. Later’s strategic frameworks and playbooks are adopted company-wide, driving consistency and excellence in client delivery. Cross-functional collaboration with Sales, Customer Success, and Product results in stronger proposals, client outcomes, and revenue growth. Later is recognized externally as a thought leader in creator-led and influencer marketing strategy. What You Bring
8+ years of experience in influencer marketing, social strategy, or brand marketing, including senior leadership roles. Proven success leading strategy teams and delivering measurable business impact for enterprise or growth-stage brands. Deep understanding of the creator economy, key social platforms (TikTok, Instagram, YouTube, etc.), and digital performance metrics (CPE, CPM, ER). Track record of building executive-ready proposals and materials that drive client engagement and growth. Strong cross-functional collaboration skills, with experience partnering with Sales, Product, and Marketing teams. Exceptional communication and storytelling abilities. Proficiency in CRM (Salesforce), collaboration software (GSuite, Slack, Zoom), and influencer/social/affiliate marketing platforms. Proficiency in paid social advertising a strong plus. How you work:
Driven by Impact:
You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear. Strategic & Customer-Centric:
You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights. Curious & Growth-Oriented:
You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement. Collaborative & Resilient:
You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high. Accountable & Honest:
You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth. Emotionally Intelligent:
You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity. Our approach to compensation
We take a market-based and data-driven approach to compensation. We leverage data from trusted third-party compensation sources to understand market value based on function, level, location, and scope. We evaluate compensation bi-annually, including performance and market-related factors. Salaries are benchmarked against market Total Cash Compensation for the posting location. Some roles are structured as On Target Earnings (OTE = base + commission/variable); others as salary only. We share salary ranges on all job postings where legally required and may adjust final offers based on skills, experience, and other factors. Permanent team members are eligible for benefits as part of the overall package. Salary Range: $250,000 - 300,000 OTE #LI-Hybrid Where we work
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post positions in the locations where we are open to having the successful candidate be located. Diversity, inclusion, and accessibility
We are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We maintain unbiased hiring, pay, and promotion practices to create an equitable workplace. We are an equal opportunity employer. All applications will receive consideration without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please request accommodations during the recruitment process.
#J-18808-Ljbffr