Later Group
Overview
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the influencer marketing solution (now Later Influence), and Later, the social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later joined as one unified business with a shared vision: to enable the world to make a living with their creativity. We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. About this position
We’re looking for a Web Development Lead to own Later’s web experiences, ensuring they are fast, scalable, and conversion-optimized. As a hands-on leader, you’ll balance coding and technical execution with mentoring and setting high standards for the team. You’ll oversee the delivery of high-performance landing pages, optimize our Contentful CMS workflows, and implement analytics and experimentation frameworks to drive measurable impact. Reporting to our Sr. Marketing PM, you’ll help build a world-class web team that fuels Later’s growth. What you’ll be doing
Define and implement web support criteria, internal processes (e.g., QA), self-serve strategy and site testing. Lead the adoption and training of scalable infrastructure, tools, and frameworks to future-proof Later’s web properties. Build frameworks for experimentation (A/B testing, Amplitude insights) to guide web strategy. Review and evolve our CMS solution to ensure it scales effectively and supports future business needs. Technical / Execution
Build and optimize landing pages that deliver on performance, SEO, and conversion goals. Manage and optimize Contentful CMS structure and workflows to reduce engineering bottlenecks and enable non-technical teams. Implement analytics instrumentation with Amplitude, ensuring accurate tracking and accessible dashboards for stakeholders. Work with design teams in Figma to review, interpret, and collaborate on high-fidelity mockups. Ensure web properties consistently meet Core Web Vitals and maintain >99% uptime. Mentor and guide team members, setting clear technical standards and fostering growth. Collaborate with the Marketing Leadership Team to align on priorities, web goals and deliverables. Communicate effectively across technical and non-technical stakeholders, ensuring alignment and transparency. Lead onboarding for new web hires, including preparing updated materials and standard practices to support all new hires. Partner with external agencies as needed, managing onboarding, workflow integration, and ensuring delivery meets Later’s quality and technical standards. Leadership
Build and lead a high-performing web development team with clear ownership and accountability. Set a culture of technical excellence, continuous improvement, and reliable delivery. Act as a hands-on leader, balancing development with oversight of team processes and output. Research / Best Practices
Stay on top of emerging trends in web development, CMS best practices, and performance optimization. Continuously test and refine web experiences to maximize usability, accessibility, and business impact. Evaluate and introduce new tools and frameworks that improve efficiency and scalability. What success looks like
Later’s web team operates as a high-performing, scalable function with clear ownership, strong technical standards, and effective collaboration across Marketing, Product, and agency partners. CMS workflows are optimized to reduce engineering dependency, empower non-technical teams, and support faster go-to-market execution. High-quality landing pages and web experiences consistently improve conversion rates, pipeline growth, and user engagement, supported by robust tracking and experimentation frameworks. Core Web Vitals, site reliability, and scalability remain strong, with the team shaping the long-term web strategy and roadmap. What you bring
Proven leadership experience managing, mentoring, or guiding a web development team. Hands-on experience building and optimizing landing pages with a focus on performance, SEO, accessibility standards and conversions. Strong expertise in Contentful and WordPress, including structuring and maintaining workflows. Strong background in building fast, user-focused, and conversion-optimized web experiences. Experience implementing analytics and tracking with Amplitude. Experience configuring and maintaining third-party script and tracking tools to support experimentation and campaign needs. Experience with implementing animation for visual enhancement, improving user experience and directing user focus. Experience with additional CMS or web development frameworks. Knowledge of automation tools and performance monitoring systems. Knowledge of backend APIs and serverless functions. How you work
Driven by Impact:
You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear. Strategic & Customer-Centric:
You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights. Curious & Growth-Oriented:
You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement. Collaborative & Resilient:
You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high. Accountable & Honest:
You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth. Emotionally Intelligent:
You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity. Compensation
We take a market-based and data-driven approach to compensation. We leverage data from trusted third-party sources to understand market value by function, level, location, and scope. Compensation is evaluated bi-annually, including performance and market-related factors. Salaries are benchmarked against market Total Cash Compensation for the posting location. Some roles are On Target Earnings (OTE) and others are salary-only. We share salary ranges on all job postings. Skills and experience determine the final offer. All permanent team members are eligible for benefits as part of total compensation. Salary Range: $130,000 - $150,000 USD #LI-Hybrid Where we work
Offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, fully remote candidates may be considered. We post positions in locations where we are open to hire. Diversity, inclusion, and accessibility
Later is committed to an inclusion-first mindset, building diverse teams and ensuring equal employment opportunities. All applications receive consideration regardless of race, color, religion, gender, gender identity or expression, national origin, disability, or age. We provide accommodations during recruitment upon request.
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Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the influencer marketing solution (now Later Influence), and Later, the social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later joined as one unified business with a shared vision: to enable the world to make a living with their creativity. We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. About this position
We’re looking for a Web Development Lead to own Later’s web experiences, ensuring they are fast, scalable, and conversion-optimized. As a hands-on leader, you’ll balance coding and technical execution with mentoring and setting high standards for the team. You’ll oversee the delivery of high-performance landing pages, optimize our Contentful CMS workflows, and implement analytics and experimentation frameworks to drive measurable impact. Reporting to our Sr. Marketing PM, you’ll help build a world-class web team that fuels Later’s growth. What you’ll be doing
Define and implement web support criteria, internal processes (e.g., QA), self-serve strategy and site testing. Lead the adoption and training of scalable infrastructure, tools, and frameworks to future-proof Later’s web properties. Build frameworks for experimentation (A/B testing, Amplitude insights) to guide web strategy. Review and evolve our CMS solution to ensure it scales effectively and supports future business needs. Technical / Execution
Build and optimize landing pages that deliver on performance, SEO, and conversion goals. Manage and optimize Contentful CMS structure and workflows to reduce engineering bottlenecks and enable non-technical teams. Implement analytics instrumentation with Amplitude, ensuring accurate tracking and accessible dashboards for stakeholders. Work with design teams in Figma to review, interpret, and collaborate on high-fidelity mockups. Ensure web properties consistently meet Core Web Vitals and maintain >99% uptime. Mentor and guide team members, setting clear technical standards and fostering growth. Collaborate with the Marketing Leadership Team to align on priorities, web goals and deliverables. Communicate effectively across technical and non-technical stakeholders, ensuring alignment and transparency. Lead onboarding for new web hires, including preparing updated materials and standard practices to support all new hires. Partner with external agencies as needed, managing onboarding, workflow integration, and ensuring delivery meets Later’s quality and technical standards. Leadership
Build and lead a high-performing web development team with clear ownership and accountability. Set a culture of technical excellence, continuous improvement, and reliable delivery. Act as a hands-on leader, balancing development with oversight of team processes and output. Research / Best Practices
Stay on top of emerging trends in web development, CMS best practices, and performance optimization. Continuously test and refine web experiences to maximize usability, accessibility, and business impact. Evaluate and introduce new tools and frameworks that improve efficiency and scalability. What success looks like
Later’s web team operates as a high-performing, scalable function with clear ownership, strong technical standards, and effective collaboration across Marketing, Product, and agency partners. CMS workflows are optimized to reduce engineering dependency, empower non-technical teams, and support faster go-to-market execution. High-quality landing pages and web experiences consistently improve conversion rates, pipeline growth, and user engagement, supported by robust tracking and experimentation frameworks. Core Web Vitals, site reliability, and scalability remain strong, with the team shaping the long-term web strategy and roadmap. What you bring
Proven leadership experience managing, mentoring, or guiding a web development team. Hands-on experience building and optimizing landing pages with a focus on performance, SEO, accessibility standards and conversions. Strong expertise in Contentful and WordPress, including structuring and maintaining workflows. Strong background in building fast, user-focused, and conversion-optimized web experiences. Experience implementing analytics and tracking with Amplitude. Experience configuring and maintaining third-party script and tracking tools to support experimentation and campaign needs. Experience with implementing animation for visual enhancement, improving user experience and directing user focus. Experience with additional CMS or web development frameworks. Knowledge of automation tools and performance monitoring systems. Knowledge of backend APIs and serverless functions. How you work
Driven by Impact:
You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear. Strategic & Customer-Centric:
You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights. Curious & Growth-Oriented:
You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement. Collaborative & Resilient:
You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high. Accountable & Honest:
You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth. Emotionally Intelligent:
You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity. Compensation
We take a market-based and data-driven approach to compensation. We leverage data from trusted third-party sources to understand market value by function, level, location, and scope. Compensation is evaluated bi-annually, including performance and market-related factors. Salaries are benchmarked against market Total Cash Compensation for the posting location. Some roles are On Target Earnings (OTE) and others are salary-only. We share salary ranges on all job postings. Skills and experience determine the final offer. All permanent team members are eligible for benefits as part of total compensation. Salary Range: $130,000 - $150,000 USD #LI-Hybrid Where we work
Offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, fully remote candidates may be considered. We post positions in locations where we are open to hire. Diversity, inclusion, and accessibility
Later is committed to an inclusion-first mindset, building diverse teams and ensuring equal employment opportunities. All applications receive consideration regardless of race, color, religion, gender, gender identity or expression, national origin, disability, or age. We provide accommodations during recruitment upon request.
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