Aimbridge Hospitality LLC
Aimbridge Corporate - Senior Director E-Commerce
Aimbridge Hospitality LLC, Plano, Texas, us, 75086
Overview
Aimbridge Corporate - Senior Director E-Commerce Address 5301 Headquarters Drive, Plano, TX, 75024
The Senior Director eCommerce is responsible to develop strategic practices that result in increased market share and the achievement of each assigned hotel’s top line budget through a focus on E-Distribution and other online marketing tactics. This role will outline how to capture online marketing opportunities and will develop methods to capture direct and semi-direct online channels to observe and enhance the Internet footprint of Aimbridge's properties. This role will also be responsible for partnering closely with leadership to develop and research higher-level, more complex marketing opportunities and strategies. Management-level associates are expected to work as much of each workday as is necessary to complete their job responsibilities.
Qualifications
Marketing degree and/or appropriate combination of education and experience to support on-the-job effectiveness.
12 years of online marketing and revenue management experience specific to the hotel industry; previous experience with major hospitality brands (Marriott, Hilton, Choice, Starwood, etc.) is required.
Expert understanding of traditional and online marketing mediums, with experience with distributed marketing functions, a passion for business development and a proven track record for E-Commerce success.
Background in search engine optimization, pay-per-click advertising, display advertising and email marketing.
Previous experience with Property Management Systems and Computer Reservations Systems; experience with IQ Ware a plus.
Exceptional service orientation, with keen ability to focus and deliver on guest needs.
Reliable and responsible character, with exceptional follow up and attention to detail.
Proven leadership skills in supporting employees to consistently attain personal, departmental and organizational performance goals.
Ability to work effectively as an independent contributor, and as a part of a collaborative team.
Ability to multi-task and effectively manage numerous priorities within a fast-paced environment.
Ability to travel periodically on behalf of the company, for both short and prolonged periods of time.
Job Responsibilities
Serve as the lead advisor on E-Commerce and online marketing disciplines for Aimbridge Hospitality; Provide communication, training and education to the eCommerce team to raise their awareness, understanding, and motivation toward E-Marketing.
Analyze hotel-specific needs and create strategies and tactics for increasing revenue, to include SEO/SEM, display, pay-per-click, email marketing and paid search.
Monitor and track through and manage relationships with online travel agencies (OTAs), Global Distribution Systems (GDS) and brand websites.
Partner with department managers for reputation management; Review social media pages and respond to Trip Advisor reviews, Google Plus reviews and reviews on other sites.
Regularly audit the company's online presence to ensure proper imagery and content, and that all links work appropriately.
Develop and implement location-specific strategies to meet and exceed goals in the areas of revenue generation and market share performance.
Review inventory controls and address booking volume generated from third party internet companies, online travel agencies and central reservation offices.
Review electronic distribution strategies to include online content and positioning, market manager relationships, OTA's and GDS distribution; work to develop strategic adjustments, as required.
Review and implement rooms inventory and rate controls in central reservation systems.
Champion efforts to grow online bookings for group, meeting and catering business for assigned properties.
Support brand direct booking strategies in an effort shift OTA bookings; Identify best practices and opportunities for increasing new visitors, increasing conversion, and surpassing consumer expectations for their online experience.
Generate and communicate analytic reports; Assist in formulating action plans based on data.
Discuss trends and sales strategy, review results from the prior month and determine upcoming events and action plans for occupancy and RevPAR maximization for future dates.
Develop seasonal transient and extended stay pricing, and ensure consistency across all distribution channels.
Review month end rooms statistics and other relevant reports; Provide critical analysis on performance vs. forecasts and results of implemented strategies.
Conduct business displacement analysis as needed to determine impact to RevPAR.
Travel to assigned hotels and/or corporate support offices periodically for training, meetings and other business activities, as needed.
Perform other tasks, duties and projects as assigned by Operations.
Property Information At Aimbridge, hospitality is at the heart of everything we do. As the world's leading global hospitality management company, we are dedicated to being the most trusted hotel operator and employer in the industry. With a portfolio of over 80 respected hotel brands and a commitment to creating exceptional guest experiences, we focus on strong relationships with our partners and creating a strong culture for our team members. Join us in setting the new standard for hospitality excellence, where trust is the foundation of our success story.
Start Your Application First Name Last Name Email Phone Number
United States +1
United Kingdom +44
Afghanistan +93
Albania +355
Algeria +213
American Samoa +1
Andorra +376
Angola +244
Anguilla +1
Antigua & Barbuda +1
Argentina +54
Armenia +374
Aruba +297
Ascension Island +247
Australia +61
Austria +43
Azerbaijan +994
Bahamas +1
Bahrain +973
Bangladesh +880
Barbados +1
Belarus +375
Belgium +32
Belize +501
Benin +229
Bermuda +1
Bhutan +975
Bolivia +591
Bosnia & Herzegovina +387
Botswana +267
Brazil +55
British Indian Ocean Territory +246
British Virgin Islands +1
Brunei +673
Bulgaria +359
Burkina Faso +226
Burundi +257
Cambodia +855
Cameroon +237
Canada +1
Cape Verde +238
Caribbean Netherlands +599
Cayman Islands +1
Central African Republic +236
Chad +235
Chile +56
China +86
Christmas Island +61
Cocos (Keeling) Islands +61
Colombia +57
Comoros +269
Congo - Brazzaville +242
Congo - Kinshasa +243
Cook Islands +682
Costa Rica +506
Côte d’Ivoire +225
Croatia +385
Cuba +53
Curaçao +599
Cyprus +357
Czech Republic +420
Denmark +45
Djibouti +253
Dominica +1
Dominican Republic +1
Ecuador +593
Egypt +20
El Salvador +503
Equatorial Guinea +240
Eritrea +291
Estonia +372
Eswatini +268
Ethiopia +251
Falkland Islands +500
Faroe Islands +298
Fiji +679
Finland +358
France +33
French Guiana +594
French Polynesia +689
Gabon +241
Gambia +220
Georgia +995
Germany +49
Ghana +233
Gibraltar +350
Greece +30
Greenland +299
Grenada +1
Guadeloupe +590
Guam +1
Guatemala +502
Guernsey +44
Guinea +224
Guinea-Bissau +245
Guyana +592
Haiti +509
Honduras +504
Hong Kong +852
Hungary +36
Iceland +354
India +91
Indonesia +62
Iran +98
Iraq +964
Ireland +353
Isle of Man +44
Israel +972
Italy +39
Jamaica +1
Japan +81
Jersey +44
Jordan +962
Kazakhstan +7
Kenya +254
Kiribati +686
Kosovo +383
Kuwait +965
Kyrgyzstan +996
Laos +856
Latvia +371
Lebanon +961
Lesotho +266
Liberia +231
Libya +218
Liechtenstein +423
Lithuania +370
Luxembourg +352
Macau +853
Madagascar +261
Malawi +265
Malaysia +60
Maldives +960
Mali +223
Malta +356
Marshall Islands +692
Martinique +596
Mauritania +222
Mauritius +230
Mayotte +262
Mexico +52
Micronesia +691
Moldova +373
Monaco +377
Mongolia +976
Montenegro +382
Montserrat +1
Morocco +212
Mozambique +258
Myanmar (Burma) +95
Namibia +264
Nauru +674
Nepal +977
Netherlands +31
New Caledonia +687
New Zealand +64
Nicaragua +505
Niger +227
Nigeria +234
Niue +683
Norfolk Island +672
North Korea +850
North Macedonia +389
Northern Mariana Islands +1
Norway +47
Oman +968
Pakistan +92
Palau +680
Palestine +970
Panama +507
Papua New Guinea +675
Paraguay +595
Peru +51
Philippines +63
Poland +48
Portugal +351
Puerto Rico +1
Qatar +974
Réunion +262
Romania +40
Russia +7
Rwanda +250
Samoa +685
San Marino +378
São Tomé & Príncipe +239
Saudi Arabia +966
Senegal +221
Serbia +381
Seychelles +248
Sierra Leone +232
Singapore +65
Sint Maarten +1
Slovakia +421
Slovenia +386
Solomon Islands +677
Somalia +252
South Africa +27
South Korea +82
South Sudan +211
Spain +34
Sri Lanka +94
St Barthélemy +590
St Helena +290
St Kitts & Nevis +1
St Lucia +1
St Martin +590
St Pierre & Miquelon +508
St Vincent & Grenadines +1
Sudan +249
Suriname +597
Svalbard & Jan Mayen +47
Sweden +46
Switzerland +41
Syria +963
Taiwan +886
Tajikistan +992
Tanzania +255
Thailand +66
Timor-Leste +670
Togo +228
Tokelau +690
Tonga +676
Trinidad & Tobago +1
Tunisia +216
Turkey +90
Turkmenistan +993
Turks & Caicos Islands +1
Tuvalu +688
Uganda +256
Ukraine +380
United Arab Emirates +971
United Kingdom +44
United States +1
Uruguay +598
US Virgin Islands +1
Uzbekistan +998
Vanuatu +678
Vatican City +39
Venezuela +58
Vietnam +84
Wallis & Futuna +681
Western Sahara +212
Yemen +967
Zambia +260
Zimbabwe +263
Åland Islands +358
By checking this box, I agree to receive texts from Fountain sent on behalf of Aimbridge Hospitality regarding my application process or retainment. Message & data rates may apply. Message frequency varies. Text HELP for more information or STOP to opt-out at any time. View our Privacy Policy and Terms of Services. By checking this box, I agree to receive calls regarding my application or retainment. This page is protected by Cloudflare Turnstile. Your use of Fountain is governed by our Privacy Policy and Terms of Service .
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The Senior Director eCommerce is responsible to develop strategic practices that result in increased market share and the achievement of each assigned hotel’s top line budget through a focus on E-Distribution and other online marketing tactics. This role will outline how to capture online marketing opportunities and will develop methods to capture direct and semi-direct online channels to observe and enhance the Internet footprint of Aimbridge's properties. This role will also be responsible for partnering closely with leadership to develop and research higher-level, more complex marketing opportunities and strategies. Management-level associates are expected to work as much of each workday as is necessary to complete their job responsibilities.
Qualifications
Marketing degree and/or appropriate combination of education and experience to support on-the-job effectiveness.
12 years of online marketing and revenue management experience specific to the hotel industry; previous experience with major hospitality brands (Marriott, Hilton, Choice, Starwood, etc.) is required.
Expert understanding of traditional and online marketing mediums, with experience with distributed marketing functions, a passion for business development and a proven track record for E-Commerce success.
Background in search engine optimization, pay-per-click advertising, display advertising and email marketing.
Previous experience with Property Management Systems and Computer Reservations Systems; experience with IQ Ware a plus.
Exceptional service orientation, with keen ability to focus and deliver on guest needs.
Reliable and responsible character, with exceptional follow up and attention to detail.
Proven leadership skills in supporting employees to consistently attain personal, departmental and organizational performance goals.
Ability to work effectively as an independent contributor, and as a part of a collaborative team.
Ability to multi-task and effectively manage numerous priorities within a fast-paced environment.
Ability to travel periodically on behalf of the company, for both short and prolonged periods of time.
Job Responsibilities
Serve as the lead advisor on E-Commerce and online marketing disciplines for Aimbridge Hospitality; Provide communication, training and education to the eCommerce team to raise their awareness, understanding, and motivation toward E-Marketing.
Analyze hotel-specific needs and create strategies and tactics for increasing revenue, to include SEO/SEM, display, pay-per-click, email marketing and paid search.
Monitor and track through and manage relationships with online travel agencies (OTAs), Global Distribution Systems (GDS) and brand websites.
Partner with department managers for reputation management; Review social media pages and respond to Trip Advisor reviews, Google Plus reviews and reviews on other sites.
Regularly audit the company's online presence to ensure proper imagery and content, and that all links work appropriately.
Develop and implement location-specific strategies to meet and exceed goals in the areas of revenue generation and market share performance.
Review inventory controls and address booking volume generated from third party internet companies, online travel agencies and central reservation offices.
Review electronic distribution strategies to include online content and positioning, market manager relationships, OTA's and GDS distribution; work to develop strategic adjustments, as required.
Review and implement rooms inventory and rate controls in central reservation systems.
Champion efforts to grow online bookings for group, meeting and catering business for assigned properties.
Support brand direct booking strategies in an effort shift OTA bookings; Identify best practices and opportunities for increasing new visitors, increasing conversion, and surpassing consumer expectations for their online experience.
Generate and communicate analytic reports; Assist in formulating action plans based on data.
Discuss trends and sales strategy, review results from the prior month and determine upcoming events and action plans for occupancy and RevPAR maximization for future dates.
Develop seasonal transient and extended stay pricing, and ensure consistency across all distribution channels.
Review month end rooms statistics and other relevant reports; Provide critical analysis on performance vs. forecasts and results of implemented strategies.
Conduct business displacement analysis as needed to determine impact to RevPAR.
Travel to assigned hotels and/or corporate support offices periodically for training, meetings and other business activities, as needed.
Perform other tasks, duties and projects as assigned by Operations.
Property Information At Aimbridge, hospitality is at the heart of everything we do. As the world's leading global hospitality management company, we are dedicated to being the most trusted hotel operator and employer in the industry. With a portfolio of over 80 respected hotel brands and a commitment to creating exceptional guest experiences, we focus on strong relationships with our partners and creating a strong culture for our team members. Join us in setting the new standard for hospitality excellence, where trust is the foundation of our success story.
Start Your Application First Name Last Name Email Phone Number
United States +1
United Kingdom +44
Afghanistan +93
Albania +355
Algeria +213
American Samoa +1
Andorra +376
Angola +244
Anguilla +1
Antigua & Barbuda +1
Argentina +54
Armenia +374
Aruba +297
Ascension Island +247
Australia +61
Austria +43
Azerbaijan +994
Bahamas +1
Bahrain +973
Bangladesh +880
Barbados +1
Belarus +375
Belgium +32
Belize +501
Benin +229
Bermuda +1
Bhutan +975
Bolivia +591
Bosnia & Herzegovina +387
Botswana +267
Brazil +55
British Indian Ocean Territory +246
British Virgin Islands +1
Brunei +673
Bulgaria +359
Burkina Faso +226
Burundi +257
Cambodia +855
Cameroon +237
Canada +1
Cape Verde +238
Caribbean Netherlands +599
Cayman Islands +1
Central African Republic +236
Chad +235
Chile +56
China +86
Christmas Island +61
Cocos (Keeling) Islands +61
Colombia +57
Comoros +269
Congo - Brazzaville +242
Congo - Kinshasa +243
Cook Islands +682
Costa Rica +506
Côte d’Ivoire +225
Croatia +385
Cuba +53
Curaçao +599
Cyprus +357
Czech Republic +420
Denmark +45
Djibouti +253
Dominica +1
Dominican Republic +1
Ecuador +593
Egypt +20
El Salvador +503
Equatorial Guinea +240
Eritrea +291
Estonia +372
Eswatini +268
Ethiopia +251
Falkland Islands +500
Faroe Islands +298
Fiji +679
Finland +358
France +33
French Guiana +594
French Polynesia +689
Gabon +241
Gambia +220
Georgia +995
Germany +49
Ghana +233
Gibraltar +350
Greece +30
Greenland +299
Grenada +1
Guadeloupe +590
Guam +1
Guatemala +502
Guernsey +44
Guinea +224
Guinea-Bissau +245
Guyana +592
Haiti +509
Honduras +504
Hong Kong +852
Hungary +36
Iceland +354
India +91
Indonesia +62
Iran +98
Iraq +964
Ireland +353
Isle of Man +44
Israel +972
Italy +39
Jamaica +1
Japan +81
Jersey +44
Jordan +962
Kazakhstan +7
Kenya +254
Kiribati +686
Kosovo +383
Kuwait +965
Kyrgyzstan +996
Laos +856
Latvia +371
Lebanon +961
Lesotho +266
Liberia +231
Libya +218
Liechtenstein +423
Lithuania +370
Luxembourg +352
Macau +853
Madagascar +261
Malawi +265
Malaysia +60
Maldives +960
Mali +223
Malta +356
Marshall Islands +692
Martinique +596
Mauritania +222
Mauritius +230
Mayotte +262
Mexico +52
Micronesia +691
Moldova +373
Monaco +377
Mongolia +976
Montenegro +382
Montserrat +1
Morocco +212
Mozambique +258
Myanmar (Burma) +95
Namibia +264
Nauru +674
Nepal +977
Netherlands +31
New Caledonia +687
New Zealand +64
Nicaragua +505
Niger +227
Nigeria +234
Niue +683
Norfolk Island +672
North Korea +850
North Macedonia +389
Northern Mariana Islands +1
Norway +47
Oman +968
Pakistan +92
Palau +680
Palestine +970
Panama +507
Papua New Guinea +675
Paraguay +595
Peru +51
Philippines +63
Poland +48
Portugal +351
Puerto Rico +1
Qatar +974
Réunion +262
Romania +40
Russia +7
Rwanda +250
Samoa +685
San Marino +378
São Tomé & Príncipe +239
Saudi Arabia +966
Senegal +221
Serbia +381
Seychelles +248
Sierra Leone +232
Singapore +65
Sint Maarten +1
Slovakia +421
Slovenia +386
Solomon Islands +677
Somalia +252
South Africa +27
South Korea +82
South Sudan +211
Spain +34
Sri Lanka +94
St Barthélemy +590
St Helena +290
St Kitts & Nevis +1
St Lucia +1
St Martin +590
St Pierre & Miquelon +508
St Vincent & Grenadines +1
Sudan +249
Suriname +597
Svalbard & Jan Mayen +47
Sweden +46
Switzerland +41
Syria +963
Taiwan +886
Tajikistan +992
Tanzania +255
Thailand +66
Timor-Leste +670
Togo +228
Tokelau +690
Tonga +676
Trinidad & Tobago +1
Tunisia +216
Turkey +90
Turkmenistan +993
Turks & Caicos Islands +1
Tuvalu +688
Uganda +256
Ukraine +380
United Arab Emirates +971
United Kingdom +44
United States +1
Uruguay +598
US Virgin Islands +1
Uzbekistan +998
Vanuatu +678
Vatican City +39
Venezuela +58
Vietnam +84
Wallis & Futuna +681
Western Sahara +212
Yemen +967
Zambia +260
Zimbabwe +263
Åland Islands +358
By checking this box, I agree to receive texts from Fountain sent on behalf of Aimbridge Hospitality regarding my application process or retainment. Message & data rates may apply. Message frequency varies. Text HELP for more information or STOP to opt-out at any time. View our Privacy Policy and Terms of Services. By checking this box, I agree to receive calls regarding my application or retainment. This page is protected by Cloudflare Turnstile. Your use of Fountain is governed by our Privacy Policy and Terms of Service .
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