ByteDance
Marketing Manager [US] - CapCut Global Operations Los Angeles Regular
ByteDance, Los Angeles, California, United States, 90079
Overview
About CapCutCapCut is an all-in-one video editing app that empowers creators to express themselves and transform videos into creative masterpieces. In addition to its basic features, such as video editing, text, stickers, filters, colors and music, CapCut offers free advanced features, including keyframe animation, smooth slow-motion effects, chroma key, Picture-in-Picture (PIP), and stabilization to help you capture and snip moments.Our TeamCapCut team's mission is to inspire video creation by providing users with a wide range of video editing functions and easy-to-use video templates. We aim to build the best and most localized editing experience, to help users catch up with the trend and express themselves. This role is a part of the CapCut for Business team that supports commercial users and businesses to streamline their marketing content production process from beginning to end.
Responsibilities
Lead CapCut’s platform-level external business development in the US market, with a core focus on building and deepening partnerships with top tech/internet platforms including Google, Amazon, and Microsoft (MSFT). Drive user scale growth through platform resource synergy, formulate and execute platform cooperation strategies covering the entire user lifecycle (new user acquisition, user retention, re-engagement), and deliver key growth KPIs.
Own the end-to-end development and maintenance of diverse collaboration scenarios with platforms like Google, Amazon, and MSFT—including but not limited to in-platform paid advertising integration, ecosystem traffic collaboration, user referral program alignment, and feature integration partnerships. Analyze core cooperation metrics, optimize strategies using data and machine learning (ML) models, and enhance overall return on investment (ROI).
Deeply understand the US platform ecosystem landscape, accurately identify the collaboration needs and resource advantages of top platforms (Google/Amazon/MSFT), build a platform partnership showcase library, and customize market-adapted cooperation plans that align with platform characteristics. Lead plan execution to support CapCut’s US market business growth goals.
Collaborate closely with internal cross-functional teams (industry research, data/algorithm, user product, marketing) to align on platform partnership needs and progress. Coordinate internal and external resources to ensure efficient advancement and smooth launch of cooperation projects with Google, Amazon, MSFT, and other key platforms.
Qualifications Minimum Qualifications
BA/BS degree or above.
2+ years of platform-level business cooperation experience in the US market. Candidates with prior collaboration experience with top tech platforms (Google, Amazon, Microsoft) are preferred. Strong passion for and in-depth understanding of the AI industry or creative editing tools sector.
Possess proven BD resources or professional networks within top US platforms (Google/Amazon/MSFT). Ability to quickly connect with platform collaboration contacts, convert partnership intentions into actionable projects, and demonstrate strong resource integration and business negotiation skills.
Self-driven with sharp business acumen. Capable of coordinating collaboration between external platforms and internal cross-functional teams in a fast-paced, dynamic platform ecosystem, and effectively delivering complex platform partnership projects.
Experience in managing multiple parallel platform partnership projects. Ability to allocate resources reasonably, anticipate collaboration risks (e.g., platform policy changes, resource adaptation issues), monitor project progress, and ensure on-time achievement of partnership goals.
Excellent English business communication, documentation (e.g., partnership proposals, SOW), data presentation, and collaboration skills. Ability to efficiently respond to the needs of US-based platform partners and ensure smooth cross-enterprise, cross-team collaboration.
Preferred Qualifications
Excellent written and spoken communication skills in more than one language, especially to communicate and cooperate with cross-national teams.
Job Information The base salary range for this position in the selected city is $83600 - $192534 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
Exercising sound judgment.
About Us Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDance Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Reasonable Accommodation ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
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About CapCutCapCut is an all-in-one video editing app that empowers creators to express themselves and transform videos into creative masterpieces. In addition to its basic features, such as video editing, text, stickers, filters, colors and music, CapCut offers free advanced features, including keyframe animation, smooth slow-motion effects, chroma key, Picture-in-Picture (PIP), and stabilization to help you capture and snip moments.Our TeamCapCut team's mission is to inspire video creation by providing users with a wide range of video editing functions and easy-to-use video templates. We aim to build the best and most localized editing experience, to help users catch up with the trend and express themselves. This role is a part of the CapCut for Business team that supports commercial users and businesses to streamline their marketing content production process from beginning to end.
Responsibilities
Lead CapCut’s platform-level external business development in the US market, with a core focus on building and deepening partnerships with top tech/internet platforms including Google, Amazon, and Microsoft (MSFT). Drive user scale growth through platform resource synergy, formulate and execute platform cooperation strategies covering the entire user lifecycle (new user acquisition, user retention, re-engagement), and deliver key growth KPIs.
Own the end-to-end development and maintenance of diverse collaboration scenarios with platforms like Google, Amazon, and MSFT—including but not limited to in-platform paid advertising integration, ecosystem traffic collaboration, user referral program alignment, and feature integration partnerships. Analyze core cooperation metrics, optimize strategies using data and machine learning (ML) models, and enhance overall return on investment (ROI).
Deeply understand the US platform ecosystem landscape, accurately identify the collaboration needs and resource advantages of top platforms (Google/Amazon/MSFT), build a platform partnership showcase library, and customize market-adapted cooperation plans that align with platform characteristics. Lead plan execution to support CapCut’s US market business growth goals.
Collaborate closely with internal cross-functional teams (industry research, data/algorithm, user product, marketing) to align on platform partnership needs and progress. Coordinate internal and external resources to ensure efficient advancement and smooth launch of cooperation projects with Google, Amazon, MSFT, and other key platforms.
Qualifications Minimum Qualifications
BA/BS degree or above.
2+ years of platform-level business cooperation experience in the US market. Candidates with prior collaboration experience with top tech platforms (Google, Amazon, Microsoft) are preferred. Strong passion for and in-depth understanding of the AI industry or creative editing tools sector.
Possess proven BD resources or professional networks within top US platforms (Google/Amazon/MSFT). Ability to quickly connect with platform collaboration contacts, convert partnership intentions into actionable projects, and demonstrate strong resource integration and business negotiation skills.
Self-driven with sharp business acumen. Capable of coordinating collaboration between external platforms and internal cross-functional teams in a fast-paced, dynamic platform ecosystem, and effectively delivering complex platform partnership projects.
Experience in managing multiple parallel platform partnership projects. Ability to allocate resources reasonably, anticipate collaboration risks (e.g., platform policy changes, resource adaptation issues), monitor project progress, and ensure on-time achievement of partnership goals.
Excellent English business communication, documentation (e.g., partnership proposals, SOW), data presentation, and collaboration skills. Ability to efficiently respond to the needs of US-based platform partners and ensure smooth cross-enterprise, cross-team collaboration.
Preferred Qualifications
Excellent written and spoken communication skills in more than one language, especially to communicate and cooperate with cross-national teams.
Job Information The base salary range for this position in the selected city is $83600 - $192534 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
Exercising sound judgment.
About Us Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDance Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Reasonable Accommodation ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
#J-18808-Ljbffr