Cartwheel
Senior Product Manager, Growth & Engagement
Join Cartwheel to help tackle the student mental health crisis. Cartwheel is tackling the youth mental health crisis with a novel school-based approach. Through our technology platform, students access evidence-based mental health care with no waitlists, school staff collaborate with the student’s care team, and district administrators get data and insights to understand mental health trends on campus. Our funding model combines district subscriptions with Medicaid and commercial insurance billing to offset costs and ensure access to care. We are the largest provider of school-centered telehealth nationwide and are expanding our product platform over the next 2 years. About the Role As the
Senior Product Manager, Growth & Engagement , you’ll own the #1 driver of Cartwheel’s value for existing school district customers, directly impacting mental health access for hundreds of thousands of students. This is a hands-on role with significant time spent with school counselors and administrators, translating their needs into experiments and valuable features. The biggest source of value for our customers is high student & family engagement in care. Each district contract includes a target number of students who can receive care each year, and districts want to maximize utilization. In your first quarters, you’ll focus on increasing contract utilization by identifying friction points, running rapid experiments, and shipping solutions that help students and families engage in care. This role spans the school district journey from initial sale through renewal and the patient journey from referral to care completion. Example Focus Areas Include Top-of-funnel: Expanding who can refer students and optimizing initial referral flow Conversion to care: Reducing drop-off from referral to first session Ongoing district engagement: Keeping Cartwheel top-of-mind for schools and families with personalized progress updates and nudges to prevent students from slipping through the cracks At Cartwheel, Product teams are empowered to experiment, pivot based on evidence, and ship incremental value. Success is measured by meaningful product outcomes and business outcomes. You’ll work with a dedicated pod of 4-6 engineers and 1 designer, with autonomy to shape priorities and technical approach. Over time, you will focus on outcomes across the care journey, including improving session attendance and platform engagement metrics (e.g., DAUs, time on site, feature adoption). Role type:
This is a
W2, Full-Time, Salaried
position Location:
Remote, based in the United States Start date:
October 2025 What You'll Do Develop the product vision for maximizing the value of Cartwheel for our school district customers Engage in continuous discovery with school staff (counselors, administrators, teachers), students/families, and Cartwheel’s care team to drive meaningful outcomes Map opportunities, generate solutions, name assumptions, design experiments, and iterate to refine solutions Focus areas in early quarters include increasing high-intent referrals and improving conversion to care Work cross-functionally to align stakeholders around initiatives involving multiple partners and internal teams Translate treatment protocols into scalable product experiences Incorporate district strategic goals into the product roadmap Run experiments and build features in partnership with engineering and data Evaluate and experiment with novel AI use cases (e.g., between-session engagement, referral identification, personalized collaboration with schools) Who You Are 5+ years of product management experience with a track record in new user acquisition, conversion, and retention in multi-stakeholder environments High personal and team standards for speed and quality Passionate about the mission of being a trusted mental health partner to K12 schools, students, and families Strong analytical background with ability to map business outcomes to product outcomes and design rapid, data-driven experiments Comfort navigating complex, multi-stakeholder problems and prioritizing tradeoffs Experience with B2B2C and/or multi-sided marketplace products Excited to use AI to support product development Note: Healthcare experience is not required Please apply even if you don’t meet all criteria. If your past experience doesn’t perfectly align, but you bring other relevant skills, we’d love to hear from you. Why You’ll Love Cartwheel Mission-oriented and inclusive colleagues, competitive compensation, comprehensive benefits, flexible remote work with in-person retreats, learning stipend, equity, and meaningful impact on retention strategies serving hundreds of thousands of students and families. EEO Cartwheel is proud to be an equal opportunity employer. We embrace diverse backgrounds and perspectives and an inclusive work environment. We’re committed to equal employment opportunities regardless of race, color, religion, ancestry, national origin, gender, sexual orientation, disability status, or veteran status. We participate in E-Verify and may require identity and work authorization documentation.
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Join Cartwheel to help tackle the student mental health crisis. Cartwheel is tackling the youth mental health crisis with a novel school-based approach. Through our technology platform, students access evidence-based mental health care with no waitlists, school staff collaborate with the student’s care team, and district administrators get data and insights to understand mental health trends on campus. Our funding model combines district subscriptions with Medicaid and commercial insurance billing to offset costs and ensure access to care. We are the largest provider of school-centered telehealth nationwide and are expanding our product platform over the next 2 years. About the Role As the
Senior Product Manager, Growth & Engagement , you’ll own the #1 driver of Cartwheel’s value for existing school district customers, directly impacting mental health access for hundreds of thousands of students. This is a hands-on role with significant time spent with school counselors and administrators, translating their needs into experiments and valuable features. The biggest source of value for our customers is high student & family engagement in care. Each district contract includes a target number of students who can receive care each year, and districts want to maximize utilization. In your first quarters, you’ll focus on increasing contract utilization by identifying friction points, running rapid experiments, and shipping solutions that help students and families engage in care. This role spans the school district journey from initial sale through renewal and the patient journey from referral to care completion. Example Focus Areas Include Top-of-funnel: Expanding who can refer students and optimizing initial referral flow Conversion to care: Reducing drop-off from referral to first session Ongoing district engagement: Keeping Cartwheel top-of-mind for schools and families with personalized progress updates and nudges to prevent students from slipping through the cracks At Cartwheel, Product teams are empowered to experiment, pivot based on evidence, and ship incremental value. Success is measured by meaningful product outcomes and business outcomes. You’ll work with a dedicated pod of 4-6 engineers and 1 designer, with autonomy to shape priorities and technical approach. Over time, you will focus on outcomes across the care journey, including improving session attendance and platform engagement metrics (e.g., DAUs, time on site, feature adoption). Role type:
This is a
W2, Full-Time, Salaried
position Location:
Remote, based in the United States Start date:
October 2025 What You'll Do Develop the product vision for maximizing the value of Cartwheel for our school district customers Engage in continuous discovery with school staff (counselors, administrators, teachers), students/families, and Cartwheel’s care team to drive meaningful outcomes Map opportunities, generate solutions, name assumptions, design experiments, and iterate to refine solutions Focus areas in early quarters include increasing high-intent referrals and improving conversion to care Work cross-functionally to align stakeholders around initiatives involving multiple partners and internal teams Translate treatment protocols into scalable product experiences Incorporate district strategic goals into the product roadmap Run experiments and build features in partnership with engineering and data Evaluate and experiment with novel AI use cases (e.g., between-session engagement, referral identification, personalized collaboration with schools) Who You Are 5+ years of product management experience with a track record in new user acquisition, conversion, and retention in multi-stakeholder environments High personal and team standards for speed and quality Passionate about the mission of being a trusted mental health partner to K12 schools, students, and families Strong analytical background with ability to map business outcomes to product outcomes and design rapid, data-driven experiments Comfort navigating complex, multi-stakeholder problems and prioritizing tradeoffs Experience with B2B2C and/or multi-sided marketplace products Excited to use AI to support product development Note: Healthcare experience is not required Please apply even if you don’t meet all criteria. If your past experience doesn’t perfectly align, but you bring other relevant skills, we’d love to hear from you. Why You’ll Love Cartwheel Mission-oriented and inclusive colleagues, competitive compensation, comprehensive benefits, flexible remote work with in-person retreats, learning stipend, equity, and meaningful impact on retention strategies serving hundreds of thousands of students and families. EEO Cartwheel is proud to be an equal opportunity employer. We embrace diverse backgrounds and perspectives and an inclusive work environment. We’re committed to equal employment opportunities regardless of race, color, religion, ancestry, national origin, gender, sexual orientation, disability status, or veteran status. We participate in E-Verify and may require identity and work authorization documentation.
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