Sony Interactive Entertainment
Overview
PlayStation is a global leader in entertainment, producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, and PlayStation Studios titles. We strive to create an inclusive environment that empowers employees and embraces diversity. We welcome everyone who has a passion for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. Brand Manager | Exclusive Games Marketing PlayStation is looking to hire a Brand Manager to join the Global Brand Marketing Team, leading game launches for the PlayStation Studios portfolio. This role reports to the Senior Manager, Global Brand Marketing and partners with studios and the Brand Marketing Team to lead the development and execution of marketing and commercial strategies for upcoming, high-profile franchise and new IP titles. Responsibilities
Build strategies that include defining audience framework, title positioning and an always-on content strategy to achieve marketing objectives and revenue goals. Lead the development and execution of integrated business and marketing plans that drive measurable growth. Lead the development and execution of global, end-to-end, multi-channel go-to-market campaigns based on strategy. Collaborate with global cross-functional teams including PR, Influencers, Partnerships, Paid Media, Social, Events & Activations, Web and CRM to develop and execute holistic global campaigns and drive business success. Work with regional marketing leads and localization teams across the globe to ensure consistent and strategic support for game launches. Review and provide feedback on territory marketing concept submissions based on marketing strategy and budget. Deliver campaigns that support the creative vision of the studio while staying within budget and aligned to communication goals, using data and adhering to SIE best practices. Author campaign creative briefs that meet production timelines, route assets for stakeholder approval, and partner with internal and external agencies on budgets, reviews and timelines. Leverage consumer insights, platform teams, game telemetry, community, PR, and competitive trends to build and implement data-driven decision making and marketing strategies. Create annual budget allocations and adjust budgets throughout the year. Present plans to studios and leadership for approval. Requirements
Proven expertise in leading the development of marketing strategies and execution of performance-based campaigns that drive measurable results. Experience working internationally to localize assets and execute marketing campaigns for video games or similar entertainment offerings, with knowledge of major global media campaigns and performance reporting. Strong communication, presentation and collaboration skills, with the ability to engage and influence internal and external stakeholders. Balance of emotional intelligence, analytical skills, organizational strength and storytelling ability. Demonstrated creative thinking through innovative tactics and assets that ladder up to the strategy and marketing objectives. Experience partnering with game development studios and managing projects. Knowledge and passion for video games. Ability to travel 5%–10% and occasionally work outside normal business hours to support global teams. Related Experience / Education
5+ years of experience launching and marketing video games or entertainment properties with similar deliverables. Bachelor’s degree or equivalent. Equal Opportunity Statement
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race, religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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PlayStation is a global leader in entertainment, producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, and PlayStation Studios titles. We strive to create an inclusive environment that empowers employees and embraces diversity. We welcome everyone who has a passion for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. Brand Manager | Exclusive Games Marketing PlayStation is looking to hire a Brand Manager to join the Global Brand Marketing Team, leading game launches for the PlayStation Studios portfolio. This role reports to the Senior Manager, Global Brand Marketing and partners with studios and the Brand Marketing Team to lead the development and execution of marketing and commercial strategies for upcoming, high-profile franchise and new IP titles. Responsibilities
Build strategies that include defining audience framework, title positioning and an always-on content strategy to achieve marketing objectives and revenue goals. Lead the development and execution of integrated business and marketing plans that drive measurable growth. Lead the development and execution of global, end-to-end, multi-channel go-to-market campaigns based on strategy. Collaborate with global cross-functional teams including PR, Influencers, Partnerships, Paid Media, Social, Events & Activations, Web and CRM to develop and execute holistic global campaigns and drive business success. Work with regional marketing leads and localization teams across the globe to ensure consistent and strategic support for game launches. Review and provide feedback on territory marketing concept submissions based on marketing strategy and budget. Deliver campaigns that support the creative vision of the studio while staying within budget and aligned to communication goals, using data and adhering to SIE best practices. Author campaign creative briefs that meet production timelines, route assets for stakeholder approval, and partner with internal and external agencies on budgets, reviews and timelines. Leverage consumer insights, platform teams, game telemetry, community, PR, and competitive trends to build and implement data-driven decision making and marketing strategies. Create annual budget allocations and adjust budgets throughout the year. Present plans to studios and leadership for approval. Requirements
Proven expertise in leading the development of marketing strategies and execution of performance-based campaigns that drive measurable results. Experience working internationally to localize assets and execute marketing campaigns for video games or similar entertainment offerings, with knowledge of major global media campaigns and performance reporting. Strong communication, presentation and collaboration skills, with the ability to engage and influence internal and external stakeholders. Balance of emotional intelligence, analytical skills, organizational strength and storytelling ability. Demonstrated creative thinking through innovative tactics and assets that ladder up to the strategy and marketing objectives. Experience partnering with game development studios and managing projects. Knowledge and passion for video games. Ability to travel 5%–10% and occasionally work outside normal business hours to support global teams. Related Experience / Education
5+ years of experience launching and marketing video games or entertainment properties with similar deliverables. Bachelor’s degree or equivalent. Equal Opportunity Statement
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race, religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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