AMN Healthcare
Sr. Director, Client Experience Marketing
AMN Healthcare, San Diego, California, United States, 92189
Sr Director, Client Experience Marketing at AMN Healthcare
The Senior Director, Client Experience Marketing is a senior enterprise marketing leader accountable for revenue growth, retention, and client engagement. This role oversees a team of Client Experience Managers who partner with sales and business leaders to deliver account-based marketing, data-driven insights, and innovative engagement strategies. The successful candidate will combine financial discipline, organizational design expertise, and advanced knowledge of CRM systems, intent data platforms, and digital marketing insights to optimize the client journey, influence go-to-market strategy, and drive measurable business outcomes. In addition, this leader ensures that client-facing messaging and thought leadership consistently reinforce AMN\'s brand promise and market credibility.
Job Responsibilities
Client Growth & Retention : Lead development and execution of strategies that deepen client relationships, increase retention, and expand revenue across AMN\'s offerings. Account-Based Marketing : Architect and manage ABM programs targeting priority accounts, using insights to accelerate deal cycles, expand client share, and demonstrate clear ROI. Sales Partnership & Influence : Act as a trusted advisor to sales leadership, co-creating go-to-market strategies, aligning campaigns with sales objectives, and strengthening marketing\'s role as a growth driver. Client Experience Team Leadership : Recruit, lead, and mentor a team of Client Experience Managers, ensuring they are empowered to deliver account-based campaigns, client engagement programs, and measurable business impact. Insights & Analytics : Leverage CRM systems, intent data, and marketing analytics to improve conversion, optimize pipeline performance, and guide investment decisions. Digital Collaboration : Partner closely with digital teams to align on web experience, digital campaigns, retargeting, and marketing automation strategies that support client engagement. Financial Discipline : Develop and manage budgets with rigor, ensuring all client experience initiatives deliver strong ROI, pipeline contribution, and profitable growth. Organizational Design & Scale : Establish scalable operating models and best practices across the Client Experience team, ensuring consistency, accountability, and agility. Innovation & AI Enablement : Champion the use of AI and emerging technologies to personalize client experiences, automate workflows, and unlock efficiency. Go-to-Market Messaging & Thought Leadership : Partner across marketing, sales, and product to ensure client-facing messaging, case studies, and executive-level thought leadership are differentiated, relevant, and support AMN\'s position as a strategic partner. Content for Engagement : Collaborate with content and insights teams to develop assets tailored for ABM and client engagement initiatives, enabling sales and executive leaders with high-value materials that advance conversations. Brand Stewardship : Ensure all client-facing strategies and campaigns reflect AMN\'s brand promise, reinforcing credibility, consistency, and differentiation in the market. Executive Engagement : Design and oversee regional and national client engagement initiatives that strengthen executive relationships, foster loyalty, and generate measurable results. Key Skills & Attributes
Proven ability to drive measurable client growth and retention through account-based marketing. High credibility and influence with sales and executive leadership. Strong knowledge of CRM systems, intent data platforms, and digital marketing. Financial acumen with a track record of delivering ROI on marketing investments. Experienced in building, developing, and scaling high-performing teams. Skilled in strategic go-to-market design, thought leadership, and content-driven engagement. Ability to connect brand strategy with client engagement, ensuring consistency and differentiation across all touchpoints. Ability to leverage AI and automation to advance client engagement. Strong understanding of B2B customer journeys; experience in healthcare services or staffing preferred. Qualifications
Education & Years of Experience Bachelor\'s degree required; Master\'s degree preferred. 15+ years of progressive marketing leadership experience, with at least 7+ years in client marketing, engagement, or ABM roles. Additional Experience Management experience in client / corporate marketing role or related position. Demonstrated success in building and leading teams of marketing professionals with direct accountability for pipeline, retention, and revenue outcomes. Track record of influencing executive stakeholders and leading enterprise-wide initiatives. Work Environment / Accessibility
Work is performed in an office/home office environment. Team Members must have the ability to operate standard office equipment and keyboards. AMN Healthcare will provide reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job. Company Values
Respect • Passion • Continuous Improvement • Trust • Customer Focus • Innovation At AMN we embrace the ways we are similar and different; respecting all voices and ensuring everyone has the opportunity to contribute to our collective success. We acknowledge our shared responsibility to foster a welcoming environment where everyone feels recognized and valued. Equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities. You may be required to come into an AMN Healthcare office as needed based on the role. Compensation
Pay Rate: $169,500 - $201,500 Salary. Final pay rate is dependent on experience, training, education, and location.
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Client Growth & Retention : Lead development and execution of strategies that deepen client relationships, increase retention, and expand revenue across AMN\'s offerings. Account-Based Marketing : Architect and manage ABM programs targeting priority accounts, using insights to accelerate deal cycles, expand client share, and demonstrate clear ROI. Sales Partnership & Influence : Act as a trusted advisor to sales leadership, co-creating go-to-market strategies, aligning campaigns with sales objectives, and strengthening marketing\'s role as a growth driver. Client Experience Team Leadership : Recruit, lead, and mentor a team of Client Experience Managers, ensuring they are empowered to deliver account-based campaigns, client engagement programs, and measurable business impact. Insights & Analytics : Leverage CRM systems, intent data, and marketing analytics to improve conversion, optimize pipeline performance, and guide investment decisions. Digital Collaboration : Partner closely with digital teams to align on web experience, digital campaigns, retargeting, and marketing automation strategies that support client engagement. Financial Discipline : Develop and manage budgets with rigor, ensuring all client experience initiatives deliver strong ROI, pipeline contribution, and profitable growth. Organizational Design & Scale : Establish scalable operating models and best practices across the Client Experience team, ensuring consistency, accountability, and agility. Innovation & AI Enablement : Champion the use of AI and emerging technologies to personalize client experiences, automate workflows, and unlock efficiency. Go-to-Market Messaging & Thought Leadership : Partner across marketing, sales, and product to ensure client-facing messaging, case studies, and executive-level thought leadership are differentiated, relevant, and support AMN\'s position as a strategic partner. Content for Engagement : Collaborate with content and insights teams to develop assets tailored for ABM and client engagement initiatives, enabling sales and executive leaders with high-value materials that advance conversations. Brand Stewardship : Ensure all client-facing strategies and campaigns reflect AMN\'s brand promise, reinforcing credibility, consistency, and differentiation in the market. Executive Engagement : Design and oversee regional and national client engagement initiatives that strengthen executive relationships, foster loyalty, and generate measurable results. Key Skills & Attributes
Proven ability to drive measurable client growth and retention through account-based marketing. High credibility and influence with sales and executive leadership. Strong knowledge of CRM systems, intent data platforms, and digital marketing. Financial acumen with a track record of delivering ROI on marketing investments. Experienced in building, developing, and scaling high-performing teams. Skilled in strategic go-to-market design, thought leadership, and content-driven engagement. Ability to connect brand strategy with client engagement, ensuring consistency and differentiation across all touchpoints. Ability to leverage AI and automation to advance client engagement. Strong understanding of B2B customer journeys; experience in healthcare services or staffing preferred. Qualifications
Education & Years of Experience Bachelor\'s degree required; Master\'s degree preferred. 15+ years of progressive marketing leadership experience, with at least 7+ years in client marketing, engagement, or ABM roles. Additional Experience Management experience in client / corporate marketing role or related position. Demonstrated success in building and leading teams of marketing professionals with direct accountability for pipeline, retention, and revenue outcomes. Track record of influencing executive stakeholders and leading enterprise-wide initiatives. Work Environment / Accessibility
Work is performed in an office/home office environment. Team Members must have the ability to operate standard office equipment and keyboards. AMN Healthcare will provide reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job. Company Values
Respect • Passion • Continuous Improvement • Trust • Customer Focus • Innovation At AMN we embrace the ways we are similar and different; respecting all voices and ensuring everyone has the opportunity to contribute to our collective success. We acknowledge our shared responsibility to foster a welcoming environment where everyone feels recognized and valued. Equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities. You may be required to come into an AMN Healthcare office as needed based on the role. Compensation
Pay Rate: $169,500 - $201,500 Salary. Final pay rate is dependent on experience, training, education, and location.
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