IPG Mediabrands
Overview
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages marketing investment globally across its networks and specialty units. The company employs more than 18,000 professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. Position Overview Your role is to run Client Solutions, Analytics for a select group of clients. This entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels, and mentoring the team managing all deliverables for these clients. Responsibilities Development of client-specific measurement plans Manage the outputs of day-to-day requirements and workflow of the client as it relates to Business Intelligence & Accountability Responsible for presentation of research and analytics to client, with support from your team, with focus on recommendations and actionable insights Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution. Provide research vendor POVs, selection and RFPs, as appropriate Responsible for the management and training of Business Intelligence & Accountability team in media math and analytics fundamentals Responsible for the best practice application of analytics approach Ensure Ad Ops processes are aligned with client needs Proactively collaborate internally across Initiative crafts to ensure a data driven approach to Strategy, Communications Design and Partnerships Work with Client Advice & Management to identify opportunities to better support client needs and contribute to new business as required Required Skills and Experience Strong experience with automation, business intelligence platforms, digital activation, programmatic, DMPs and be able to articulate a clear POV against each Strong knowledge of digital marketing technologies, including DCM, Sizmek, Google Analytics, IAS, etc. Knowledge of Tableau & SharePoint or any other dashboard & data visualization tools Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors Mediabrands does not require candidates to have a college degree Desired Skills and Experience 15+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content); 8+ years of management experience ideal Experience with industry tools such as syndicated data, media monitoring, digital ad servers, site analytics, etc. (examples listed in original description) Knowledge of Python, R, or other advanced analytics software is a plus Ability to communicate complex concepts to varied audiences Ability to drive the business forward and delegate effectively Strong time-management and organizational skills Proficiency in Microsoft Office (Word, Excel, PowerPoint) Proven problem-solving ability We See You At IPG Mediabrands, we foster a culture of inclusion and belonging. We value diverse backgrounds, perspectives, and lived experiences. We invite you to apply. Wage and Benefits We offer a Total Rewards package including medical and dental coverage, 401(k) plans, flexible spending, life insurance, disability, employee discount programs, employee stock purchase program, paid family benefits, discretionary time off, Appreciation Weeks and Wellness Days. A competitive Total Compensation package with salary and eligibility for incentives is also provided. The salary range for this position is posted below and depends on factors such as experience, scope, and qualifications. Salary Range $210,000—$240,000 USD Employment Transparency We provide equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by law. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions of the job. About IPG Mediabrands IPG Mediabrands is the media and marketing solutions division of Interpublic Group. The company delivers client services across its networks and specialty units and serves clients in diverse sectors worldwide.
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IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages marketing investment globally across its networks and specialty units. The company employs more than 18,000 professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. Position Overview Your role is to run Client Solutions, Analytics for a select group of clients. This entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels, and mentoring the team managing all deliverables for these clients. Responsibilities Development of client-specific measurement plans Manage the outputs of day-to-day requirements and workflow of the client as it relates to Business Intelligence & Accountability Responsible for presentation of research and analytics to client, with support from your team, with focus on recommendations and actionable insights Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution. Provide research vendor POVs, selection and RFPs, as appropriate Responsible for the management and training of Business Intelligence & Accountability team in media math and analytics fundamentals Responsible for the best practice application of analytics approach Ensure Ad Ops processes are aligned with client needs Proactively collaborate internally across Initiative crafts to ensure a data driven approach to Strategy, Communications Design and Partnerships Work with Client Advice & Management to identify opportunities to better support client needs and contribute to new business as required Required Skills and Experience Strong experience with automation, business intelligence platforms, digital activation, programmatic, DMPs and be able to articulate a clear POV against each Strong knowledge of digital marketing technologies, including DCM, Sizmek, Google Analytics, IAS, etc. Knowledge of Tableau & SharePoint or any other dashboard & data visualization tools Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors Mediabrands does not require candidates to have a college degree Desired Skills and Experience 15+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content); 8+ years of management experience ideal Experience with industry tools such as syndicated data, media monitoring, digital ad servers, site analytics, etc. (examples listed in original description) Knowledge of Python, R, or other advanced analytics software is a plus Ability to communicate complex concepts to varied audiences Ability to drive the business forward and delegate effectively Strong time-management and organizational skills Proficiency in Microsoft Office (Word, Excel, PowerPoint) Proven problem-solving ability We See You At IPG Mediabrands, we foster a culture of inclusion and belonging. We value diverse backgrounds, perspectives, and lived experiences. We invite you to apply. Wage and Benefits We offer a Total Rewards package including medical and dental coverage, 401(k) plans, flexible spending, life insurance, disability, employee discount programs, employee stock purchase program, paid family benefits, discretionary time off, Appreciation Weeks and Wellness Days. A competitive Total Compensation package with salary and eligibility for incentives is also provided. The salary range for this position is posted below and depends on factors such as experience, scope, and qualifications. Salary Range $210,000—$240,000 USD Employment Transparency We provide equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by law. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions of the job. About IPG Mediabrands IPG Mediabrands is the media and marketing solutions division of Interpublic Group. The company delivers client services across its networks and specialty units and serves clients in diverse sectors worldwide.
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