Raycon Inc.
Overview
We’re hiring a Creative Director to architect a high-impact creative engine that drives growth, unlocks precision, and elevates every customer touchpoint. If you’re ready to power up your daily work, read on. Location: New York, NY. Hybrid: 1 day remote, 4 days in office per week. Compensation: Competitive base + discretionary bonus + equity options. Team: Oversees a team of five creative professionals across content, design, packaging, and video. Collaborates closely with marketing, product, and leadership. Why Now: Raycon is transitioning from a high-growth startup to a globally recognized brand. This role defines the next era of visual identity and campaign storytelling to shape brand perception across touchpoints. You’d be a fit if: A proven track record of designing and directing high-performing visual creative for a fast-paced consumer brand Proficiency in leveraging data and analytics to inform creative decisions and optimize visual assets for measurable results A strong portfolio showing brand development work and performance marketing visuals Expertise in visual storytelling, typography, color theory, and layout with the ability to translate complex ideas into compelling visuals Excellent leadership, communication, and organizational skills with experience managing and developing a creative team You’re fluent in both brand storytelling and performance-driven creative You’re data-informed but not data-paralyzed You thrive in customer-first design and bottoms-up environments Key Responsibilities
Performance-Focused Visual Strategy: Develop and execute a data-driven creative strategy across Meta, TikTok, and YouTube, translating metrics like ROAS, CTR, Thumbstop Rate, and Hook Rate into weekly creative optimizations. Brand Visual Development: Evolve Raycon’s brand identity by translating messaging into consistent visuals that strengthen market presence and brand equity. Creative Execution: Oversee the full creative production process—from concept to delivery—for campaigns, ads, social content, website visuals, packaging, and product. Campaign Delivery: Manage timelines and asset delivery across teams to ensure on-time, on-brief execution that meets creative and performance targets. Team Leadership: Lead, inspire, and mentor a lean 5-person team, fostering collaboration, innovation, efficiency, and continuous improvement. Cross-Functional Collaboration: Partner with marketing, product, and leadership to align creative with business objectives, product launches, and campaign goals. Strategic Brand Partnerships: Collaborate with brand partners to develop cross-licensing opportunities that expand reach and elevate market positioning. What Success Looks Like
Brand recognition and consistency improve across all channels Conversion and engagement metrics increase on key campaign creatives Creative team productivity and morale improve Stakeholders have clarity on brand guidelines and asset timelines Why work at Raycon
Impact: Your work shapes how millions of customers perceive and engage with our brand Autonomy: Own creative direction across channels Team: Grounded, ambitious, and kind coworkers who GSD Company Values
Customer First Think Big Raise the Bar Every Day GSD: Get Sh*t Done Perks and Benefits
50% team discount on Raycon products $1,500 annual L&D stipend + $200 for cultural events Monthly team lunch, snack budget, March Madness bracket What to Expect in the Process
Initial Call: Intro with our recruiter focused on culture fit and experience CEO Interview: A conversation to align on vision, values, and impact Case Study: A practical exercise tailored to the role Leadership Chat: Ensure alignment on expectations and growth Final On-site Round: Visit the office, meet the team, and collaborate in a short working session Raycon is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. This role is eligible for bonus compensation and employee benefits. Base NYC Salary Range: $120,000 - $180,000 USD Equal Employment Opportunity Statement:
Raycon is an Equal Opportunity Employer. We do not discriminate based on age, disability, ethnicity, gender, gender identity or expression, religion, sexual orientation, or any other protected characteristic. All decisions are made in accordance with applicable laws. Note: This description reflects the current role and responsibilities and may evolve with business needs.
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We’re hiring a Creative Director to architect a high-impact creative engine that drives growth, unlocks precision, and elevates every customer touchpoint. If you’re ready to power up your daily work, read on. Location: New York, NY. Hybrid: 1 day remote, 4 days in office per week. Compensation: Competitive base + discretionary bonus + equity options. Team: Oversees a team of five creative professionals across content, design, packaging, and video. Collaborates closely with marketing, product, and leadership. Why Now: Raycon is transitioning from a high-growth startup to a globally recognized brand. This role defines the next era of visual identity and campaign storytelling to shape brand perception across touchpoints. You’d be a fit if: A proven track record of designing and directing high-performing visual creative for a fast-paced consumer brand Proficiency in leveraging data and analytics to inform creative decisions and optimize visual assets for measurable results A strong portfolio showing brand development work and performance marketing visuals Expertise in visual storytelling, typography, color theory, and layout with the ability to translate complex ideas into compelling visuals Excellent leadership, communication, and organizational skills with experience managing and developing a creative team You’re fluent in both brand storytelling and performance-driven creative You’re data-informed but not data-paralyzed You thrive in customer-first design and bottoms-up environments Key Responsibilities
Performance-Focused Visual Strategy: Develop and execute a data-driven creative strategy across Meta, TikTok, and YouTube, translating metrics like ROAS, CTR, Thumbstop Rate, and Hook Rate into weekly creative optimizations. Brand Visual Development: Evolve Raycon’s brand identity by translating messaging into consistent visuals that strengthen market presence and brand equity. Creative Execution: Oversee the full creative production process—from concept to delivery—for campaigns, ads, social content, website visuals, packaging, and product. Campaign Delivery: Manage timelines and asset delivery across teams to ensure on-time, on-brief execution that meets creative and performance targets. Team Leadership: Lead, inspire, and mentor a lean 5-person team, fostering collaboration, innovation, efficiency, and continuous improvement. Cross-Functional Collaboration: Partner with marketing, product, and leadership to align creative with business objectives, product launches, and campaign goals. Strategic Brand Partnerships: Collaborate with brand partners to develop cross-licensing opportunities that expand reach and elevate market positioning. What Success Looks Like
Brand recognition and consistency improve across all channels Conversion and engagement metrics increase on key campaign creatives Creative team productivity and morale improve Stakeholders have clarity on brand guidelines and asset timelines Why work at Raycon
Impact: Your work shapes how millions of customers perceive and engage with our brand Autonomy: Own creative direction across channels Team: Grounded, ambitious, and kind coworkers who GSD Company Values
Customer First Think Big Raise the Bar Every Day GSD: Get Sh*t Done Perks and Benefits
50% team discount on Raycon products $1,500 annual L&D stipend + $200 for cultural events Monthly team lunch, snack budget, March Madness bracket What to Expect in the Process
Initial Call: Intro with our recruiter focused on culture fit and experience CEO Interview: A conversation to align on vision, values, and impact Case Study: A practical exercise tailored to the role Leadership Chat: Ensure alignment on expectations and growth Final On-site Round: Visit the office, meet the team, and collaborate in a short working session Raycon is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. This role is eligible for bonus compensation and employee benefits. Base NYC Salary Range: $120,000 - $180,000 USD Equal Employment Opportunity Statement:
Raycon is an Equal Opportunity Employer. We do not discriminate based on age, disability, ethnicity, gender, gender identity or expression, religion, sexual orientation, or any other protected characteristic. All decisions are made in accordance with applicable laws. Note: This description reflects the current role and responsibilities and may evolve with business needs.
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